{"id":25902,"date":"2018-04-17T15:15:50","date_gmt":"2018-04-17T15:15:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/bricolage-jardin\/la-chaine-wallonne-de-materiaux-de-construction-bodymat-rebaptisee-allmat-2\/"},"modified":"2018-04-17T15:15:50","modified_gmt":"2018-04-17T15:15:50","slug":"la-chaine-wallonne-de-materiaux-de-construction-bodymat-rebaptisee-allmat-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/la-chaine-wallonne-de-materiaux-de-construction-bodymat-rebaptisee-allmat-2\/","title":{"rendered":"La cha\u00eene wallonne de mat\u00e9riaux de construction Bodymat rebaptis\u00e9e Allmat"},"content":{"rendered":"<p>La cha\u00eene wallonne de mat\u00e9riaux de construction <strong>Bodymat<\/strong> quitte le groupe fran\u00e7ais <strong>BigMat<\/strong> et poursuit sa route en solo sous un nouveau nom : <strong>Allmat<\/strong>.<\/p>\n<p><!--break--><\/p>\n<h2>N\u00e9gociations en toute libert\u00e9\u00a0<\/h2>\n<p>Bodymat, qui jusqu\u2019il y a peu faisait partie du groupe fran\u00e7ais de mat\u00e9riaux de construction BigMat, s\u2019appellera d\u00e9sormais Allmat. Sous la direction d\u2019Am\u00e9lie et Arnaud Body l\u2019enseigne namuroise avec ses 13 points de vente quitte le groupe d\u2019achat fran\u00e7ais. L\u2019objectif est de d\u00e9velopper la cha\u00eene de mani\u00e8re ind\u00e9pendante et de la moderniser.<\/p>\n<p>\nAllmat veut proposer une vaste gamme de mat\u00e9riaux de construction de qualit\u00e9 \u00e0 ses clients, explique l\u2019administrateur Arnaud Body. D\u00e9sormais le groupe pourra n\u00e9gocier en toute libert\u00e9 avec ses fournisseurs et esp\u00e8re ainsi pouvoir offrir le meilleur rapport qualit\u00e9-prix.<\/p>\n<p>\n\u00ab Notre autonomie est \u00e9galement essentielle en termes de d\u00e9veloppement marketing : marques premium, marques propres, promotions\u2026 \u00bb, poursuit-il. Allmat, tout comme Bodymat, continuera de s\u2019adresser tant aux professionnel qu\u2019aux\u00a0 particuliers.<\/p>\n<h2>\nPlateforme digitale et expansion<\/h2>\n<p>Apr\u00e8s avoir particip\u00e9 \u00e0 la gestion de l\u2019enseigne durant dix ans, Am\u00e9lie et Arnaud Body ont succ\u00e9d\u00e9 \u00e0 leur p\u00e8re Philippe Body il y a deux ans. Le duo souhaite poursuivre le d\u00e9veloppement de l\u2019entreprise familiale et en faire une valeur s\u00fbre sur le march\u00e9 wallon. Les structures seront maintenues et collaborateurs resteront en place. \u00ab Nous pr\u00f4nons les m\u00eames valeurs et visons des objectifs identiques \u00bb, souligne la co-administratrice Am\u00e9lie Body.<\/p>\n<p>\nLa plupart des magasins ont d\u00e9j\u00e0 \u00e9t\u00e9 r\u00e9nov\u00e9s selon le nouveau concept, mais d\u2019autres investissements sont pr\u00e9vus, notamment pour le d\u00e9veloppement d\u2019une plateforme digitale et logistique afin de se pr\u00e9parer au \u00ab commerce de demain \u00bb. Le groupe envisage \u00e9galement l\u2019ouverture de nouveaux magasins.<\/p>\n<p>\nActuellement Allmat compte plus de 400 employ\u00e9s, 13 magasins, un point de vente bois et deux plateformes logistiques. L\u2019entreprise r\u00e9alise un chiffre d\u2019affaires d\u2019environ 118 millions d\u2019euros.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene wallonne de mat\u00e9riaux de construction Bodymat quitte le groupe fran\u00e7ais BigMat et poursuit sa route en solo sous un nouveau nom : Allmat. N\u00e9gociations en toute libert\u00e9\u00a0 Bodymat, qui jusqu\u2019il y a peu faisait partie du groupe fran\u00e7ais de mat\u00e9riaux de construction BigMat, s\u2019appellera d\u00e9sormais Allmat. Sous la direction d\u2019Am\u00e9lie et Arnaud Body [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-25902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene wallonne de mat\u00e9riaux de construction Bodymat rebaptis\u00e9e Allmat - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene wallonne de mat\u00e9riaux de construction Bodymat quitte le groupe fran\u00e7ais BigMat et poursuit sa 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