{"id":26127,"date":"2018-04-27T14:34:53","date_gmt":"2018-04-27T14:34:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/comeos-a-la-recherche-du-concept-de-magasin-de-lannee-2\/"},"modified":"2018-04-27T14:34:53","modified_gmt":"2018-04-27T14:34:53","slug":"comeos-a-la-recherche-du-concept-de-magasin-de-lannee-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comeos-a-la-recherche-du-concept-de-magasin-de-lannee-2\/","title":{"rendered":"Comeos \u00e0 la recherche du Concept de magasin de l\u2019ann\u00e9e"},"content":{"rendered":"

La course au Prix Mercure commence. \u00a0Les retailers peuvent poser leur candidature avant le 10 juin. Cette ann\u00e9e, ils auront l\u2019opportunit\u00e9 de venir d\u00e9fendre leur concept. \u00ab Pour un choix mieux \u00e9tay\u00e9 \u00bb, explique le pr\u00e9sident du jury Gino Van Ossel.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Prix convoit\u00e9<\/h2>\n

L\u2019ann\u00e9e derni\u00e8re, c\u2019est The Belgian Chocolate House<\/strong> qui a remport\u00e9 le prix tant convoit\u00e9<\/a>. Etienne Defour, Strategic Business Development Director, \u00e9tait d\u00e8s lors extr\u00eamement fier d\u2019avoir remport\u00e9 ce prix prestigieux : \u00ab Il s\u2019agit d\u2019une magnifique reconnaissance pour nos \u00e9quipes internes, nos marques partenaires et nos architectes. L\u2019\u00e9cho dans les m\u00e9dias fut retentissant. \u00bb Pour le personnel du concept gagnant, ce prix constitue un \u00e9norme encouragement \u00e0 poursuivre ses efforts et \u00e0 continuer de d\u00e9velopper le concept.<\/p>\n

\u00a0<\/p>\n

Carrefour <\/strong>Mons Les Grand Pr\u00e9s (Concept de magasin de l\u2019ann\u00e9e 2016) est toujours impressionn\u00e9 par l\u2019impact du prix. Et son porte-parole, Baptiste van Outryve de d\u00e9clarer :\u00a0\u00a0\u00ab Outre l\u2019attention m\u00e9diatique suppl\u00e9mentaire que g\u00e9n\u00e8re clairement cet \u00e9v\u00e9nement, recevoir le prix Mercure signifie que des experts du retail ont d\u00e9sign\u00e9 votre concept de magasin comme \u00e9tant le meilleur de l\u2019ann\u00e9e. \u00bb<\/p>\n

\u00a0<\/p>\n

Une proc\u00e9dure adapt\u00e9e<\/h2>\n

Les concepts de magasin peuvent introduire leur proposition jusqu\u2019au 10 juin. Apr\u00e8s une s\u00e9lection de 10 laur\u00e9ats, les membres du jury vont effectuer des visites myst\u00e8res.\u00a0 En septembre, les laur\u00e9ats auront l\u2019opportunit\u00e9 de venir d\u00e9fendre leur concept devant le jury professionnel : une nouvelle \u00e9tape dans la proc\u00e9dure permettant aux candidats de dialoguer avec les experts. \u00ab Nous pourrons ainsi effectuer un choix plus juste et mieux \u00e9tay\u00e9 \u00bb, explique le pr\u00e9sident du jury Gino Van Ossel.\u00a0 \u00ab Les membres du jury pourront poser des questions suppl\u00e9mentaires, tandis que les candidats pourront aussi expliquer un certain nombre de choses qui seraient peut-\u00eatre pass\u00e9es inaper\u00e7ues autrement. \u00bb<\/p>\n

\u00a0<\/p>\n

Des experts du retail<\/h2>\n

Le concept de magasin sera s\u00e9lectionn\u00e9 par sept experts bien connus du retail. Gino Van Ossel, Professeur Retail et Trade Marketing \u00e0 la Vlerick Business School, veillera, en tant que pr\u00e9sident du jury, \u00e0 ce que toute la proc\u00e9dure se d\u00e9roule correctement. Claude Boffa (Solvay Retail Management Programme), Katelijn Quartier (Universiteit Hasselt et Retail Design Lab) et Benjamin Wayens (ULB, G\u00e9omarketing et Localisation d\u2019entreprise) analyseront les concepts sous une perspective acad\u00e9mique. Stefan Van Rompaey (R\u00e9dacteur en chef RetailDetail) et Silvie Vanhout (Managing Partner The Retail Academy) se mettront \u00e9galement en qu\u00eate du meilleur concept de magasin de l\u2019ann\u00e9e. Cette ann\u00e9e, le jury accueille en outre un nouveau membre : l\u2019experte en shopping Isabelle G\u00e9rard, Owner Carr\u00e9 Associates.
\n\u00a0<\/p>\n

Les commer\u00e7ants qui souhaitent introduire un dossier peuvent le faire jusqu\u2019au 10 juin, au moyen du formulaire d\u2019inscription disponible sur www.prixmercure.be<\/a>. Bloquez d\u2019ores et d\u00e9j\u00e0 la date du 7 novembre dans votre agenda : c\u2019est ce jour-l\u00e0 que Comeos remettra le Prix Mercure tant convoit\u00e9.\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

La course au Prix Mercure commence. \u00a0Les retailers peuvent poser leur candidature avant le 10 juin. Cette ann\u00e9e, ils auront l\u2019opportunit\u00e9 de venir d\u00e9fendre leur concept. \u00ab Pour un choix mieux \u00e9tay\u00e9 \u00bb, explique le pr\u00e9sident du jury Gino Van Ossel. \u00a0 Prix convoit\u00e9 L\u2019ann\u00e9e derni\u00e8re, c\u2019est The Belgian Chocolate House qui a remport\u00e9 le […]<\/p>\n","protected":false},"author":1,"featured_media":22364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nComeos \u00e0 la recherche du Concept de magasin de l\u2019ann\u00e9e - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De strijd om de Mercuriusprijs kan beginnen: handelaars kunnen tot 10 juni hun kandidatuur indienen. 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