{"id":26131,"date":"2018-04-27T16:00:33","date_gmt":"2018-04-27T16:00:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/retaildetail-congress-future-shopping-presente-du-contenu-et-du-spectacle\/"},"modified":"2018-04-27T16:00:33","modified_gmt":"2018-04-27T16:00:33","slug":"retaildetail-congress-future-shopping-presente-du-contenu-et-du-spectacle","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/retaildetail-congress-future-shopping-presente-du-contenu-et-du-spectacle\/","title":{"rendered":"RetailDetail Congress \u2018The Future of Shopping\u2019 a pr\u00e9sent\u00e9 du contenu et du spectacle"},"content":{"rendered":"

Avec pas moins de six PDG d\u2019entreprises retail influentes sur la sc\u00e8ne principale, le RetailDetail Congress a affich\u00e9 un programme particuli\u00e8rement solide le 26 avril.\u00a0 Le\u00a0public venu nombreux\u00a0a clairement appr\u00e9ci\u00e9.<\/p>\n

<\/p>\n

Un spectacle impressionnant<\/h2>\n

Plus que jamais, il est question transparence et de confiance dans une soci\u00e9t\u00e9 en mutation rapide, selon le sage Frans Colruyt, qui plaide par la coh\u00e9sion.\u00a0 Luc Van Mol (ZEB) a bross\u00e9 un tableau pr\u00e9cis des d\u00e9fis dans le secteur de la mode : la rapidit\u00e9 est un must et il n\u2019y a pas de place pour l\u2019erreur.\u00a0 Erwin Van Osta (Hubo) a p\u00e9t\u00e9 des flammes avec une projection en 3D tr\u00e8s impressionnante.\u00a0 \u00ab Hubo est le Colruyt du bricolage, \u00bb selon le PDG, et \u00e9galement : \u00ab Nous allons lancer un march\u00e9 vertical, nous voulons devenir Hubol.com, parce que c\u2019est l\u2019avenir. \u00bb<\/p>\n

\u00a0<\/p>\n

Lors d\u2019une table ronde, les trois femmes PDG, Anja Maes (FNG), Helen Willems (Di) et Carla Velghe (Hema), ont soulign\u00e9 l\u2019importance du facteur \u2018people\u2019 dans le retail.\u00a0 Jorg Snoek, co-auteur du Managementboek van het Jaar 2018 <\/a>The Future of Shopping, a entam\u00e9 un dialogue avec Alexa et a fait livrer une commande en ligne en direct par drone sur sc\u00e8ne.\u00a0 Bref : il \u00e9tait question de contenu et d\u2019exp\u00e9rience lors de cet \u00e9v\u00e9nement d\u2019\u00e9change de connaissances et de r\u00e9seautage qui s\u2019est termin\u00e9 aux petites heures.\u00a0 Lisez \u00e9galement ici ce que l\u2019animateur Gino Van Ossel a retenu du congr\u00e8s couronn\u00e9 de succ\u00e8s<\/a> qui a r\u00e9uni plus de 600 visiteurs professionnels.\u00a0 A l\u2019ann\u00e9e prochaine ?<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec pas moins de six PDG d\u2019entreprises retail influentes sur la sc\u00e8ne principale, le RetailDetail Congress a affich\u00e9 un programme particuli\u00e8rement solide le 26 avril.\u00a0 Le\u00a0public venu nombreux\u00a0a clairement appr\u00e9ci\u00e9. Un spectacle impressionnant Plus que jamais, il est question transparence et de confiance dans une soci\u00e9t\u00e9 en mutation rapide, selon le sage Frans Colruyt, qui […]<\/p>\n","protected":false},"author":1,"featured_media":26128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nRetailDetail Congress \u2018The Future of Shopping\u2019 a pr\u00e9sent\u00e9 du contenu et du spectacle - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec pas moins de six PDG d\u2019entreprises retail influentes sur la sc\u00e8ne principale, le RetailDetail Congress a affich\u00e9 un programme particuli\u00e8rement solide le 26 avril. 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