{"id":26153,"date":"2018-05-02T06:57:12","date_gmt":"2018-05-02T06:57:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/beter-bed-souffre-du-scandale-du-poison-allemand\/"},"modified":"2018-05-02T06:57:12","modified_gmt":"2018-05-02T06:57:12","slug":"beter-bed-souffre-du-scandale-du-poison-allemand","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/beter-bed-souffre-du-scandale-du-poison-allemand\/","title":{"rendered":"Beter Bed souffre du scandale du poison allemand"},"content":{"rendered":"<p>Durant le 1er trimestre de 2018 le sp\u00e9cialiste de la literie <strong>Beter Bed Holding <\/strong>a vu son CA chuter de 4%. Outre l\u2019Allemagne, o\u00f9 le scandale du poison continue de peser sur les chiffres de vente, la Suisse et l\u2019Espagne affichent \u00e9galement un recul.<\/p>\n<p><!--break--><\/p>\n<h2>Pas de redressement en Allemagne<\/h2>\n<p>Au cours du premier trimestre de cette ann\u00e9e Beter Bed n\u2019est toujours pas parvenu \u00e0 inverser la tendance sur le march\u00e9 allemand, o\u00f9 la confiance du consommateur a \u00e9t\u00e9 s\u00e9rieusement entam\u00e9e suite \u00e0 la d\u00e9couverte de substances toxiques dans les matelas et les coussins de l\u2019enseigne. Malgr\u00e9 une campagne marketing cibl\u00e9e de Matratzen Concord, la branche allemande de Beter Bed, l\u2019entreprise a vu son chiffre d\u2019affaires r\u00e9gresser de pr\u00e8s de 12%.<\/p>\n<p>\nCes faibles r\u00e9sultats allemands p\u00e8sent sur le groupe dans son ensemble, dont le chiffre d\u2019affaires a recul\u00e9 de 4% \u00e0 110,4 millions d\u2019euros. La Suisse (-17,2%) et l\u2019Espagne (-26,7%) affichent \u00e9galement une forte baisse. En revanche les r\u00e9sultats sur les autres march\u00e9s sont positifs, en particulier en Belgique o\u00f9 le chiffre d\u2019affaires a augment\u00e9 de 60%. En Su\u00e8de il est question d\u2019une croissance de 22,9%, aux Pays-Bas de 4,8% et en Autriche d\u2019un modeste 1,6%.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durant le 1er trimestre de 2018 le sp\u00e9cialiste de la literie Beter Bed Holding a vu son CA chuter de 4%. Outre l\u2019Allemagne, o\u00f9 le scandale du poison continue de peser sur les chiffres de vente, la Suisse et l\u2019Espagne affichent \u00e9galement un recul. Pas de redressement en Allemagne Au cours du premier trimestre de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beter Bed souffre du scandale du poison allemand - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Durant le 1er trimestre de 2018 le sp\u00e9cialiste de la literie Beter Bed Holding a vu son CA chuter de 4%. 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