{"id":2616,"date":"2013-01-25T11:23:32","date_gmt":"2013-01-25T11:23:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/bricolage-jardin\/la-chaine-de-jardinage-walter-van-gastel-simplante-au-limbourg\/"},"modified":"2013-01-25T11:23:32","modified_gmt":"2013-01-25T11:23:32","slug":"la-chaine-de-jardinage-walter-van-gastel-simplante-au-limbourg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/la-chaine-de-jardinage-walter-van-gastel-simplante-au-limbourg\/","title":{"rendered":"La cha\u00eene de jardinage Walter Van Gastel s\u2019implante au Limbourg"},"content":{"rendered":"<h2>Award de la jardinerie la plus innovante<\/h2>\n<p>Florina \u00e0 As est un centre de jardinage de tout premier plan au Limbourg, qui outre sa vaste client\u00e8le limbourgeoise, accueille \u00e9galement des visiteurs venant de Wallonie, des Pays-Bas et d\u2019Allemagne. En 2011 et 2012 l\u2019enseigne s\u2019est vu d\u00e9cerner le prix de la jardinerie la plus innovante de Belgique.<\/p>\n<p>Van Gastel esp\u00e8re boucler la reprise de Florina d\u2019ici fin f\u00e9vrier. Lors de la transaction les actionnaires ont \u00e9t\u00e9 conseill\u00e9s par Donedeal, sp\u00e9cialiste des reprises.<\/p>\n<h2>\n<br \/>Van Gastel passe \u00e0 la vitesse sup\u00e9rieure<\/h2>\n<p>L\u2019acquisition de la jardinerie Florina s\u2019int\u00e8gre dans la strat\u00e9gie d\u2019expansion de Walter Van Gastel : depuis sa reprise par le groupe DIY Hubo mi-2012,\u00a0 la cha\u00eene a ouvert deux nouveaux points de vente \u00e0 Ninove et Olen.<\/p>\n<p>A pr\u00e9sent Van Gastel dispose de dix filiales : \u00e0 Balen, Ekeren (2), Kontich, Ninove, Olen, Schilde, Schoten, Sint-Katelijne-Waver et As. Lors de <a target=\"_blank\" href=\"nl\/en-images\/item\/14345-hubo-reprend-les-centres-de-jardinage-de-walter-van-gastel\" rel=\"noopener\">la reprise de Van Gastel par Hubo l\u2019\u00e9t\u00e9 dernier<\/a>, Erwin Van Osta, CEO de Hubo, envisageait une cinquantaine de points de vente.<\/p>\n<p>Cette acquisition a permis \u00e0 Hubo de r\u00e9aliser une croissance suppl\u00e9mentaire ;\u00a0 pour Van Gastel de son c\u00f4t\u00e9 cette reprise\u00a0 lui a fourni les moyens d\u2019une expansion rapide.<\/p>\n<h2>\n<br \/>Pour 364 millions d\u2019euros de pantes et de fleurs<\/h2>\n<p>La Belgique compte quelque 600 centres de jardinage, dont la plupart sont des entreprises familiales, qui ne d\u00e9tiennent pas\u00a0 de grandes parts de march\u00e9. Seule la cha\u00eene Aveve peut \u00eatre consid\u00e9r\u00e9e comme un acteur national, bien que les fleurs et les plantes n\u2019y constituent pas la cat\u00e9gorie principale de l\u2019assortiment.<\/p>\n<p>Malgr\u00e9 la crise, le secteur se porte bien. Le Belge d\u00e9pense en moyenne 33 euros par an en plantes et fleurs, soit 364 millions d\u2019euros au total ; et ce montant ne cesse d\u2019augmenter d\u2019ann\u00e9e en ann\u00e9e.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Award de la jardinerie la plus innovante Florina \u00e0 As est un centre de jardinage de tout premier plan au Limbourg, qui outre sa vaste client\u00e8le limbourgeoise, accueille \u00e9galement des visiteurs venant de Wallonie, des Pays-Bas et d\u2019Allemagne. En 2011 et 2012 l\u2019enseigne s\u2019est vu d\u00e9cerner le prix de la jardinerie la plus innovante de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene de jardinage Walter Van Gastel s\u2019implante au Limbourg - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/la-chaine-de-jardinage-walter-van-gastel-simplante-au-limbourg\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La cha\u00eene de jardinage Walter Van Gastel s\u2019implante au Limbourg - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Award de la jardinerie la plus innovante Florina \u00e0 As est un centre de jardinage de tout premier plan au Limbourg, qui outre sa vaste client\u00e8le limbourgeoise, accueille \u00e9galement des visiteurs venant de Wallonie, des Pays-Bas et d\u2019Allemagne. 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