{"id":26176,"date":"2018-05-02T16:05:03","date_gmt":"2018-05-02T16:05:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-consommateurs-preferent-le-terme-vegetal-plutot-que-vegan\/"},"modified":"2018-05-02T16:05:03","modified_gmt":"2018-05-02T16:05:03","slug":"les-consommateurs-preferent-le-terme-vegetal-plutot-que-vegan","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-consommateurs-preferent-le-terme-vegetal-plutot-que-vegan\/","title":{"rendered":"Les consommateurs pr\u00e9f\u00e8rent le terme \u2018v\u00e9g\u00e9tal\u2019 plut\u00f4t que \u2018v\u00e9gan\u2019"},"content":{"rendered":"

L\u2019alimentation v\u00e9g\u00e9tale a la cote, m\u00eame aux Etats-Unis : 48% des Am\u00e9ricains souhaitent avoir un r\u00e9gime plus v\u00e9g\u00e9tal. Les consommateurs pr\u00e9f\u00e8rent toutefois le terme \u2018v\u00e9g\u00e9tal\u2019 plut\u00f4t que \u2018v\u00e9gan\u2019, jug\u00e9 trop s\u00e9v\u00e8re et p\u00e9joratif.<\/p>\n

<\/p>\n

Connotation positive du v\u00e9g\u00e9tal et n\u00e9gative du v\u00e9ganisme<\/h2>\n

83% des Am\u00e9ricains\u00a0ont une pr\u00e9f\u00e9rence pour\u00a0le terme \u2018alimentation 100% v\u00e9g\u00e9tale\u2019, plut\u00f4t que\u00a0 \u2018v\u00e9gan\u2019. Les marques et producteurs ont donc tout int\u00e9r\u00eat \u00e0 qualifier leurs produits de \u2018v\u00e9g\u00e9tal\u2019<\/a>, plut\u00f4t que d\u2019axer leur communication sur le v\u00e9ganisme, concluent les chercheurs de l\u2019agence Mattson, sp\u00e9cialis\u00e9e dans le d\u00e9veloppement alimentaire. Les consommateurs associent en effet le v\u00e9ganisme \u00e0 un mode de vie restrictif, avec l\u2019accent sur les droits des animaux ou l\u2019environnement et un engagement profond. Le terme a donc une connotation p\u00e9jorative pour les non-v\u00e9gans : il s\u2019agit de dire non, de se priver de certaines choses.<\/p>\n

\nPar contre l\u2019appellation \u2018100% v\u00e9g\u00e9tal\u2019 ne donne pas cette impression n\u00e9gative, selon les r\u00e9pondants : les produits v\u00e9g\u00e9taux sont consid\u00e9r\u00e9s comme meilleurs et plus sains et le terme est jug\u00e9 plus flexible et positif. En communiquant d\u2019une certaine mani\u00e8re, l\u2019alimentation peut donc para\u00eetre plus app\u00e9tissante aux yeux des consommateurs, affirme Barb Stuckey, directrice de Mattson.<\/p>\n

\nUn Am\u00e9ricain sur trois est flexitarien<\/h2>\n

La volont\u00e9 de manger plus v\u00e9g\u00e9tal est bel et bien pr\u00e9sente : 48% des personnes interrog\u00e9es souhaitent avoir un r\u00e9gime plus v\u00e9g\u00e9tal<\/a>, tandis que 29% des Am\u00e9ricains sont flexitariens. Ces donn\u00e9es sont confirm\u00e9es par\u00a0 HealthFocus International, dont les \u00e9tudes r\u00e9v\u00e8lent que 17% des Am\u00e9ricains suivent un r\u00e9gime principalement v\u00e9g\u00e9tal, tandis que 60% pr\u00e9f\u00e8rent manger moins de viande.<\/p>\n

\nLes motifs qui incitent les consommateurs \u00e0 \u00e9viter la viande, sont avant tout la sant\u00e9 et ensuite la perte de poids et le bien-\u00eatre g\u00e9n\u00e9ral. A noter toutefois qu\u2019\u00e0 la question \u2018pourquoi l\u2019alimentation v\u00e9g\u00e9tale est-elle meilleure pour vous ?\u2019 la plupart des r\u00e9pondants n\u2019ont pu donner de raisons pr\u00e9cises.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019alimentation v\u00e9g\u00e9tale a la cote, m\u00eame aux Etats-Unis : 48% des Am\u00e9ricains souhaitent avoir un r\u00e9gime plus v\u00e9g\u00e9tal. Les consommateurs pr\u00e9f\u00e8rent toutefois le terme \u2018v\u00e9g\u00e9tal\u2019 plut\u00f4t que \u2018v\u00e9gan\u2019, jug\u00e9 trop s\u00e9v\u00e8re et p\u00e9joratif. Connotation positive du v\u00e9g\u00e9tal et n\u00e9gative du v\u00e9ganisme 83% des Am\u00e9ricains\u00a0ont une pr\u00e9f\u00e9rence pour\u00a0le terme \u2018alimentation 100% v\u00e9g\u00e9tale\u2019, plut\u00f4t que\u00a0 \u2018v\u00e9gan\u2019. Les […]<\/p>\n","protected":false},"author":1,"featured_media":26173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nLes consommateurs pr\u00e9f\u00e8rent le terme \u2018v\u00e9g\u00e9tal\u2019 plut\u00f4t que \u2018v\u00e9gan\u2019 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019alimentation v\u00e9g\u00e9tale a la cote, m\u00eame aux Etats-Unis : 48% des Am\u00e9ricains souhaitent avoir un r\u00e9gime plus v\u00e9g\u00e9tal. 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