{"id":26280,"date":"2018-05-08T08:18:21","date_gmt":"2018-05-08T08:18:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/le-benefice-de-zalando-completement-aneanti\/"},"modified":"2018-05-08T08:18:21","modified_gmt":"2018-05-08T08:18:21","slug":"le-benefice-de-zalando-completement-aneanti","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-benefice-de-zalando-completement-aneanti\/","title":{"rendered":"Le b\u00e9n\u00e9fice de Zalando compl\u00e8tement an\u00e9anti"},"content":{"rendered":"<p>Au 1er trimestre de 2018\u00a0 <strong>Zalando<\/strong> a vu fondre son b\u00e9n\u00e9fice: le b\u00e9n\u00e9fice net de 5,1 millions d\u2019euros s\u2019est transform\u00e9 en une perte de 15 millions d\u2019euros. Par contre le CA a bondi de 22%. Les deux r\u00e9sultats s\u2019expliquent par les gros investissements.<\/p>\n<p><!--break--><\/p>\n<h2>Davantage de clients et de commandes<\/h2>\n<p>Au premier trimestre de 2018 le chiffre d\u2019affaires de Zalando a grimp\u00e9 de 22% pour s\u2019\u00e9tablir \u00e0 1,196 milliard d\u2019euros. \u00ab La croissance est notre priorit\u00e9 absolue et s\u2019est exactement ce sur quoi nous nous sommes focalis\u00e9s au premier trimestre, malgr\u00e9 un march\u00e9 de la mode difficile \u00bb, commente le CEO Rubin Ritter. Les signaux sont en effet positifs : durant le premier trimestre <a href=\"https:\/\/corporate.zalando.com\/en\/investor-relations\/en\/press-releases\/zalando-posts-strong-start-2018\" target=\"_blank\" rel=\"noopener\">le nombre de clients actifs a augment\u00e9 de 17% <\/a>\u00e0 23,9 millions de clients, qui de plus ont pass\u00e9 en moyenne 12% de commandes en plus par rapport au d\u00e9but de l\u2019an dernier.<\/p>\n<p>\nLe CEO se dit tr\u00e8s satisfait du lancement r\u00e9ussi de la nouvelle gamme de produits de beaut\u00e9 sur le webshop allemand : \u00ab La beaut\u00e9 est notre premi\u00e8re nouvelle cat\u00e9gorie depuis quatre ans et le d\u00e9marrage s\u2019est av\u00e9r\u00e9 prometteur. Nous voulons \u00e9largir notre assortiment et devenir un one-stop-shop d\u00e9di\u00e9 \u00e0 la mode et au lifestyle \u00bb, souligne Ritter.<\/p>\n<p>\nVu les gros investissements, Zalando estime que les objectifs pour l\u2019ensemble de l\u2019ann\u00e9e restent r\u00e9alisables, \u00e0 savoir une hausse du chiffre d\u2019affaires comprise entre 20 et 25% et un b\u00e9n\u00e9fice (EBIT) situ\u00e9 entre 220 et 270 millions d\u2019euros. \u00ab Le d\u00e9marrage lent de la saison printemps\/\u00e9t\u00e9 a mis le secteur sous pression, mais nous gardons nos objectifs de croissance en ligne de mire \u00bb, conclut le CEO.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au 1er trimestre de 2018\u00a0 Zalando a vu fondre son b\u00e9n\u00e9fice: le b\u00e9n\u00e9fice net de 5,1 millions d\u2019euros s\u2019est transform\u00e9 en une perte de 15 millions d\u2019euros. Par contre le CA a bondi de 22%. Les deux r\u00e9sultats s\u2019expliquent par les gros investissements. Davantage de clients et de commandes Au premier trimestre de 2018 le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le b\u00e9n\u00e9fice de Zalando compl\u00e8tement an\u00e9anti - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au 1er trimestre de 2018 Zalando a vu fondre son b\u00e9n\u00e9fice: le b\u00e9n\u00e9fice net de 5,1 millions d\u2019euros s\u2019est transform\u00e9 en une perte de 15 millions d\u2019euros. Par contre le CA a bondi de 22%. Les deux r\u00e9sultats s\u2019expliquent par les gros investissements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-benefice-de-zalando-completement-aneanti\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le b\u00e9n\u00e9fice de Zalando compl\u00e8tement an\u00e9anti - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Au 1er trimestre de 2018 Zalando a vu fondre son b\u00e9n\u00e9fice: le b\u00e9n\u00e9fice net de 5,1 millions d\u2019euros s\u2019est transform\u00e9 en une perte de 15 millions d\u2019euros. Par contre le CA a bondi de 22%. 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