{"id":26303,"date":"2018-05-09T13:27:37","date_gmt":"2018-05-09T13:27:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-boulevard-anspach-a-bruxelles-nouveau-pole-dattraction-pour-les-grandes-2\/"},"modified":"2018-05-09T13:27:37","modified_gmt":"2018-05-09T13:27:37","slug":"le-boulevard-anspach-a-bruxelles-nouveau-pole-dattraction-pour-les-grandes-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-boulevard-anspach-a-bruxelles-nouveau-pole-dattraction-pour-les-grandes-2\/","title":{"rendered":"\u00ab Le boulevard Anspach \u00e0 Bruxelles, nouveau p\u00f4le d\u2019attraction pour les grandes cha\u00eenes \u00bb"},"content":{"rendered":"<p>Apr\u00e8s <strong>Burger King<\/strong>, <strong>Standaard Boekhandel <\/strong>\u00e0 son tour s\u2019installe dans la zone pi\u00e9tonne du boulevard Anspach \u00e0 Bruxelles. Le r\u00e9am\u00e9nagement de cet axe central cr\u00e9e un nouveau dynamisme qui ne manquera pas d\u2019attirer d\u2019autres grandes enseignes.<\/p>\n<p><!--break--><\/p>\n<h2>Surtout l\u2019horeca<\/h2>\n<p>D\u2019ici peu Standaard Boekhandel prendra ses quartiers dans la zone pi\u00e9tonne en cours d\u2019am\u00e9nagement au boulevard Anspach dans le centre de Bruxelles. La librairie s\u2019installera dans un immeuble, occup\u00e9 jusqu\u2019il y a peu par la cha\u00eene d\u2019ameublement et de d\u00e9coration <strong>Maisons du Monde<\/strong>, dont la surface de 1.000 m\u00b2 offre bien plus d\u2019espace que l\u2019ancien magasin situ\u00e9 \u00e0 la place de la Monnaie.<\/p>\n<p>\nBurger King aussi a annonc\u00e9 son intention d\u2019ouvrir un restaurant dans ce m\u00eame quartier, qui de par son r\u00e9am\u00e9nagement est revaloris\u00e9 et attirera tr\u00e8s certainement d\u2019autres enseignes. Selon l\u2019expert en marketing Gino Van Ossel, il s\u2019agira surtout d\u2019\u00e9tablissements horeca, comme <strong>Exki <\/strong>ou <strong>Le Pain Quotidien <\/strong>: \u00ab Il y a d\u00e9j\u00e0 beaucoup de magasins dans les alentours, notamment la rue Neuve, The Mint et la rue Dansaert. \u00bb<\/p>\n<h2>\nGentrification des grandes cha\u00eenes<\/h2>\n<p>La Ville de Bruxelles quant \u00e0 elle vise surtout des magasins de proximit\u00e9 de qualit\u00e9 comme locataires des immeubles dont elle est propri\u00e9taire via la R\u00e9gie Fonci\u00e8re. \u00ab Les nouveaux \u00e9tablissements horeca devront s\u2019installer dans des immeubles horeca existants \u00bb, pr\u00e9cise l\u2019\u00e9chevine bruxelloise du Commerce, Marion Lemesre : \u00ab Nous voulons avant tout attribuer les immeubles disponibles aux commerces qui misent sur le \u2018shopping familial\u2019. \u00bb<\/p>\n<p>\nToutefois selon Van Ossel, \u00e0 terme le profil du quartier sera d\u00e9termin\u00e9 avant tout par des retailers disposant de moyens financiers suffisants : \u00ab Les commer\u00e7ants qui par le pass\u00e9 ont n\u00e9goci\u00e9 un bon loyer, ne r\u00e9sisteront pas tous aux grosses sommes que certains retailers leur offriront pour leur immeuble. \u00bb Tout ceci entra\u00eenera une gentrification, non pas des habitants pour qui la zone pi\u00e9tonne a \u00e9t\u00e9 am\u00e9nag\u00e9e, mais des grandes cha\u00eenes qui in\u00e9vitablement feront grimper les loyers.<\/p>\n<p>\nLa date exacte du d\u00e9m\u00e9nagement de Standaard Boekhandel n\u2019a pas \u00e9t\u00e9 pr\u00e9cis\u00e9e, mais le magasin devrait ouvrir ses portes avant l\u2019\u00e9t\u00e9. Les travaux d\u2019am\u00e9nagement de la derni\u00e8re partie de la zone pi\u00e9tonne (place de Brouck\u00e8re) devraient alors \u00eatre termin\u00e9s.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s Burger King, Standaard Boekhandel \u00e0 son tour s\u2019installe dans la zone pi\u00e9tonne du boulevard Anspach \u00e0 Bruxelles. Le r\u00e9am\u00e9nagement de cet axe central cr\u00e9e un nouveau dynamisme qui ne manquera pas d\u2019attirer d\u2019autres grandes enseignes. Surtout l\u2019horeca D\u2019ici peu Standaard Boekhandel prendra ses quartiers dans la zone pi\u00e9tonne en cours d\u2019am\u00e9nagement au boulevard Anspach [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Le boulevard Anspach \u00e0 Bruxelles, nouveau p\u00f4le d\u2019attraction pour les grandes cha\u00eenes \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s Burger King, Standaard Boekhandel \u00e0 son tour s\u2019installe dans la zone pi\u00e9tonne du boulevard Anspach \u00e0 Bruxelles. 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