{"id":26380,"date":"2018-05-15T13:05:28","date_gmt":"2018-05-15T13:05:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/belgian-friday-le-nouveau-weekend-promotionnel-en-ligne-belge\/"},"modified":"2018-05-15T13:05:28","modified_gmt":"2018-05-15T13:05:28","slug":"belgian-friday-le-nouveau-weekend-promotionnel-en-ligne-belge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/belgian-friday-le-nouveau-weekend-promotionnel-en-ligne-belge\/","title":{"rendered":"Belgian Friday, le nouveau weekend promotionnel en ligne belge"},"content":{"rendered":"

Apr\u00e8s le Black Friday voici maintenant la premi\u00e8re \u00e9dition du Belgian Friday : ce vendredi 18 mai les cha\u00eenes Kiabi, La Redoute, Sarenza, Veritas, Jack & Jones et Tape \u00e0 l’oeil\u00a0<\/strong>lancent un nouvel \u00e9v\u00e9nement shopping, avec des r\u00e9ductions et des actions pour les e-acheteurs.<\/p>\n

<\/p>\n

En r\u00e9ponse aux nouvelles habitudes d\u2019achat des m\u00e9nages<\/h2>\n

C\u2019est Kiabi Belgique qui a pris l\u2019initiative de ce nouvel \u00e9v\u00e9nement baptis\u00e9 \u2018Belgian Friday\u2019, bien que les clients puissent b\u00e9n\u00e9ficier durant tout le weekend des r\u00e9ductions et actions sur les webshops de Kiabi, La Redoute, Sarenza, Veritas, Jack & Jones\u00a0et Tape \u00e0 l’\u0153il. Ce weekend d\u00e9di\u00e9 au e-commerce est une version belge du\u00a0Black Friday am\u00e9ricain.<\/p>\n

\nEn 2017 les Fran\u00e7ais avaient d\u00e9j\u00e0 lanc\u00e9 une action nationale similaire les \u2018French Days\u2019, un weekend de promotion organis\u00e9 pour la premi\u00e8re fois au mois d\u2019avril de l\u2019an dernier. Chaque marque avait choisi le type de r\u00e9ductions propos\u00e9es et sa mani\u00e8re de proc\u00e9der. Certains magasins se sont limit\u00e9s \u00e0 leur webshop, tandis que d\u2019autres ont \u00e9galement propos\u00e9 les promotions dans leurs magasins physiques. Belgian Friday par contre est avant tout un \u00e9v\u00e9nement online, destin\u00e9 \u00e0 donner un petit coup de pouce au e-commerce, mais \u00e9galement un moment de ristournes avant le d\u00e9but des soldes. \u00ab L\u2019initiative r\u00e9pond aux nouvelles habitudes de consommation des m\u00e9nages \u00bb, pr\u00e9cise La Redoute Benelux.<\/p>\n

\n\u00ab Ainsi le public qui n\u2019a pas forc\u00e9ment l\u2019habitude de faire du shopping en ligne, pourra b\u00e9n\u00e9ficier d\u2019importantes r\u00e9ductions sur les diff\u00e9rents produits de saison (v\u00eatements, accessoires, articles de d\u00e9coration \u2026), mais \u00e9galement se familiariser avec l’e-shopping. A l\u2019heure o\u00f9\u00a0 la tendance de consommation omnicanal devient la norme, ce type d\u2019initiative s\u2019adresse aux acheteurs qui ne consid\u00e8rent plus les soldes comme le seul moment de l\u2019ann\u00e9e pour profiter de bonnes affaires et de r\u00e9ductions \u00bb, explique Brice Del\u00e9scluse, CEO de la filiale belge de La Redoute.
\n\u00a0<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Apr\u00e8s le Black Friday voici maintenant la premi\u00e8re \u00e9dition du Belgian Friday : ce vendredi 18 mai les cha\u00eenes Kiabi, La Redoute, Sarenza, Veritas, Jack & Jones et Tape \u00e0 l’oeil\u00a0lancent un nouvel \u00e9v\u00e9nement shopping, avec des r\u00e9ductions et des actions pour les e-acheteurs. En r\u00e9ponse aux nouvelles habitudes d\u2019achat des m\u00e9nages C\u2019est Kiabi Belgique […]<\/p>\n","protected":false},"author":1,"featured_media":26377,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nBelgian Friday, le nouveau weekend promotionnel en ligne belge - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s le Black Friday voici maintenant la premi\u00e8re \u00e9dition du Belgian Friday : ce vendredi 18 mai les cha\u00eenes La Redoute, Kiabi et Tape \u00e0 l'\u0153il lancent un nouvel \u00e9v\u00e9nement shopping, avec des r\u00e9ductions 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