{"id":26404,"date":"2018-05-16T08:01:27","date_gmt":"2018-05-16T08:01:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/fnac-darty-et-mediamarkt-saturn-creent-une-alliance-dachat\/"},"modified":"2018-05-16T08:01:27","modified_gmt":"2018-05-16T08:01:27","slug":"fnac-darty-et-mediamarkt-saturn-creent-une-alliance-dachat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/fnac-darty-et-mediamarkt-saturn-creent-une-alliance-dachat\/","title":{"rendered":"Fnac Darty et MediaMarkt Saturn cr\u00e9ent une alliance d\u2019achat"},"content":{"rendered":"<p>Le groupe d\u2019\u00e9lectronique fran\u00e7ais <strong>Fnac Darty<\/strong>, qui d\u00e9tient notamment le belge <strong>Vanden Borre <\/strong>et le n\u00e9erlandais <strong>BCC<\/strong>, a conclu une alliance d\u2019achat avec son concurrent <strong>MediaMarkt Saturn<\/strong>.<\/p>\n<p><!--break--><\/p>\n<h2>Achat, innovation et partage de donn\u00e9es en commun<\/h2>\n<p>Les deux entreprises vont acheter en commun pour le march\u00e9 du retail europ\u00e9en, \u00e9crit Reuters. Elles entendent ainsi am\u00e9liorer leur efficacit\u00e9 et renforcer leur position concurrentielle par rapport aux challengers online tels qu\u2019<strong>Amazon<\/strong> et<strong> Alibaba<\/strong>. L\u2019alliance concerne <a href=\"https:\/\/www.reuters.com\/article\/us-fnac-darty\/fnac-darty-mediamarktsaturn-in-purchasing-alliance-idUSKCN1IG2IE\" target=\"_blank\" rel=\"noopener\">quatre domaines <\/a>: outre les partenariats strat\u00e9giques communs avec les fournisseurs principaux et les achats et accords communs pour les MDD, les deux groupes collaboreront \u00e9galement au niveau de l\u2019innovation et des donn\u00e9es.<\/p>\n<p>\nEn coulisse les deux groupes d\u2019\u00e9lectronique rivaux \u00e9taient d\u00e9j\u00e0 li\u00e9s : en effet, <strong>Ceconomy<\/strong>, maison-m\u00e8re de <strong>Media Markt <\/strong>et <strong>Saturn<\/strong> depuis la scission du groupe allemand Metro l\u2019an dernier, est <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electronique\/ceconomy-media-markt-acquiert-un-quart-de-fnac-darty\" target=\"_blank\" rel=\"noopener\">le principal actionnaire de Fnac Darty <\/a>avec une participation de 24%.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe d\u2019\u00e9lectronique fran\u00e7ais Fnac Darty, qui d\u00e9tient notamment le belge Vanden Borre et le n\u00e9erlandais BCC, a conclu une alliance d\u2019achat avec son concurrent MediaMarkt Saturn. Achat, innovation et partage de donn\u00e9es en commun Les deux entreprises vont acheter en commun pour le march\u00e9 du retail europ\u00e9en, \u00e9crit Reuters. Elles entendent ainsi am\u00e9liorer leur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fnac Darty et MediaMarkt Saturn cr\u00e9ent une alliance d\u2019achat - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe d\u2019\u00e9lectronique fran\u00e7ais Fnac Darty, qui d\u00e9tient notamment le belge Vande Borre et le n\u00e9erlandais BCC, a conclu une alliance d\u2019achat avec son concurrent MediaMarkt Saturn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/fnac-darty-et-mediamarkt-saturn-creent-une-alliance-dachat\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fnac Darty et MediaMarkt Saturn cr\u00e9ent une alliance d\u2019achat - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le groupe d\u2019\u00e9lectronique fran\u00e7ais Fnac Darty, qui d\u00e9tient notamment le belge Vande Borre et le n\u00e9erlandais BCC, a conclu une alliance d\u2019achat avec son concurrent MediaMarkt Saturn.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/fnac-darty-et-mediamarkt-saturn-creent-une-alliance-dachat\/\" \/>\n<meta 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