{"id":26419,"date":"2018-05-17T07:38:32","date_gmt":"2018-05-17T07:38:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hema-ecope-dune-amende-de-plusieurs-millions-suite-a-un-conflit-avec-levis\/"},"modified":"2018-05-17T07:38:32","modified_gmt":"2018-05-17T07:38:32","slug":"hema-ecope-dune-amende-de-plusieurs-millions-suite-a-un-conflit-avec-levis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hema-ecope-dune-amende-de-plusieurs-millions-suite-a-un-conflit-avec-levis\/","title":{"rendered":"Hema \u00e9cope d\u2019une amende de plusieurs millions suite \u00e0 un conflit avec Levi\u2019s"},"content":{"rendered":"<p>Le tribunal de Bruxelles a inflig\u00e9 une amende de 4,4 millions d\u2019euros \u00e0 <strong>Hema<\/strong>, suite \u00e0 un conflit avec la marque de jeans Levi\u2019s, qui reprochait \u00e0 l\u2019enseigne n\u00e9erlandaise d\u2019avoir reproduit les coutures en V de Levi\u2019s sur ses propres collections.<\/p>\n<p><!--break--><\/p>\n<h2>220.000 jeans vendus<\/h2>\n<p>Les fans de la marque reconnaissent un jeans Levi\u2019s au premier coup d\u2019\u0153il \u00e0 son petit label rouge et aux coutures en forme de V arrondi sur les poches arri\u00e8res. Apr\u00e8s avoir constat\u00e9 que Hema utilisait un motif tr\u00e8s semblable pour ses propres collections, Levi Strauss &amp; Co s\u2019est tourn\u00e9 vers le Tribunal de commerce de Bruxelles. L\u2019affaire remonte \u00e0 novembre 2015.<\/p>\n<p>\nCette semaine le tribunal a donn\u00e9 raison \u00e0 la marque de jeans, estimant qu\u2019il \u00e9tait effectivement question d\u2019une infraction \u00e0 la marque d\u00e9pos\u00e9e de Levi\u2019s : le juge a \u00e9voqu\u00e9 \u00ab le haut degr\u00e9 de ressemblance visuelle \u00bb et vu que Levi\u2019s jouit d\u2019une grande notori\u00e9t\u00e9, les intentions de Hema, selon le juge, \u00e9taient claires.<\/p>\n<p>\nHema a \u00e9t\u00e9 condamn\u00e9 \u00e0 une indemnisation de 20 euros par pantalon. Etant donn\u00e9 qu\u2019il s\u2019en est vendu plus de 220.000 exemplaires au Benelux, la cha\u00eene devra donc d\u00e9bourser pas moins de 4.432.060 euros. Dans une r\u00e9action Hema affirme que des proc\u00e9dures juridiques sont encore en cours et se refuse donc pour l\u2019instant \u00e0 tout commentaire.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le tribunal de Bruxelles a inflig\u00e9 une amende de 4,4 millions d\u2019euros \u00e0 Hema, suite \u00e0 un conflit avec la marque de jeans Levi\u2019s, qui reprochait \u00e0 l\u2019enseigne n\u00e9erlandaise d\u2019avoir reproduit les coutures en V de Levi\u2019s sur ses propres collections. 220.000 jeans vendus Les fans de la marque reconnaissent un jeans Levi\u2019s au premier [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema \u00e9cope d\u2019une amende de plusieurs millions suite \u00e0 un conflit avec Levi\u2019s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le tribunal de Bruxelles a inflig\u00e9 une amende de 4,4 millions d\u2019euros \u00e0 Hema, suite \u00e0 un conflit avec la marque de jeans Levi\u2019s, qui reprochait \u00e0 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