{"id":26430,"date":"2018-05-17T09:11:49","date_gmt":"2018-05-17T09:11:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/reduction-supplementaire-chez-whole-foods-pour-les-membres-damazon-prime\/"},"modified":"2018-05-17T09:11:49","modified_gmt":"2018-05-17T09:11:49","slug":"reduction-supplementaire-chez-whole-foods-pour-les-membres-damazon-prime","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/reduction-supplementaire-chez-whole-foods-pour-les-membres-damazon-prime\/","title":{"rendered":"R\u00e9duction suppl\u00e9mentaire chez Whole Foods pour les membres d\u2019Amazon Prime"},"content":{"rendered":"<p>D\u00e9sormais les membres <strong>Amazon <\/strong>Prime b\u00e9n\u00e9ficient d\u2019une r\u00e9duction de 10% sur de nombreux produits chez <strong>Whole Foods<\/strong>, la cha\u00eene de supermarch\u00e9s rachet\u00e9e l\u2019an dernier par l\u2019e-tailer am\u00e9ricain. Les experts voient dans ce rapprochement une double strat\u00e9gie.<\/p>\n<p><!--break--><\/p>\n<h2>Gagnant-gagnant pour Prime et Whole Foods<\/h2>\n<p>Amazon compte d\u00e9j\u00e0 plus de 100 millions de membres prime, qui d\u00e9sormais <a href=\"http:\/\/money.cnn.com\/2018\/05\/16\/news\/companies\/amazon-prime-whole-foods\/index.html?iid=EL\" target=\"_blank\" rel=\"noopener\">b\u00e9n\u00e9ficieront d\u2019une r\u00e9duction suppl\u00e9mentaire de 10%<\/a> sur des centaines de produits chez Whole Foods. Il leur suffit pour cela de t\u00e9l\u00e9charger l\u2019app Whole Foods, de relier celle-ci \u00e0 leur abonnement Prime et d\u2019ensuite l\u2019activer en magasin. Les points de vente de Floride seront les premiers \u00e0 profiter de cet avantage, qui d\u00e8s l\u2019\u00e9t\u00e9 sera\u00a0 d\u00e9ploy\u00e9 dans l\u2019ensemble des Etats-Unis.<\/p>\n<p>\nCe n\u2019est pas la premi\u00e8re fois qu\u2019Amazon tente d\u2019attirer ses membres Prime chez Whole Foods : cette ann\u00e9e Amazon a d\u00e9j\u00e0 \u00e9tendu son service Prime Now (livraison gratuite end\u00e9ans les deux heures) aux achats alimentaires effectu\u00e9s dans les magasins Whole Foods d\u2019une dizaine de villes pilotes. Les titulaires d\u2019une \u2018Amazon Prime Visa Card\u2019 b\u00e9n\u00e9ficient en outre d\u2019un \u2018cashback\u2019 de 5% sur tous leurs achats chez Whole Foods. Par ailleurs Amazon a, par deux fois, diminu\u00e9 les prix chez Whole Foods, ce dont profitent donc \u00e9galement les non-membres d\u2019Amazon Prime.<\/p>\n<p>\nLes sp\u00e9cialistes y voient une \u2018double\u2019 strat\u00e9gie : d\u2019une part convaincre le plus possible de clients de Whole Foods de s\u2019abonner \u00e0 Amazon Prime, et d\u2019autre part attirer autant de membres Prime que possible dans les magasins Whole Foods. \u00ab<a href=\"http:\/\/money.cnn.com\/2018\/05\/17\/news\/companies\/amazon-prime-whole-foods-discount\/index.html\" target=\"_blank\" rel=\"noopener\"> Dans les d\u00e9cennies \u00e0 venir l\u2019alimentation deviendra peut-\u00eatre pour Amazon <\/a>ce que les livres \u00e9taient pour Amazon dans les ann\u00e9es \u201890 \u00bb, pr\u00e9dit Michael Patcher, analyste de march\u00e9 chez Wedbush.<\/p>\n<p>\nEn outre, le 11 mai Amazon a <a href=\"http:\/\/money.cnn.com\/2018\/04\/26\/technology\/business\/amazon-prime-cost-increase\/index.html?iid=EL\" target=\"_blank\" rel=\"noopener\">augment\u00e9 le prix de l\u2019abonnement Prime de 99 \u00e0 199 euros<\/a>. \u00ab Nous continuons sans cesse \u00e0 rehausser la valeur de l\u2019offre Prime \u00bb, argumentait le directeur financier Brian Olsavsky pour justifier cette hausse de prix.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9sormais les membres Amazon Prime b\u00e9n\u00e9ficient d\u2019une r\u00e9duction de 10% sur de nombreux produits chez Whole Foods, la cha\u00eene de supermarch\u00e9s rachet\u00e9e l\u2019an dernier par l\u2019e-tailer am\u00e9ricain. Les experts voient dans ce rapprochement une double strat\u00e9gie. Gagnant-gagnant pour Prime et Whole Foods Amazon compte d\u00e9j\u00e0 plus de 100 millions de membres prime, qui d\u00e9sormais b\u00e9n\u00e9ficieront [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9duction suppl\u00e9mentaire chez Whole Foods pour les membres d\u2019Amazon Prime - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"D\u00e9sormais les membres Amazon Prime b\u00e9n\u00e9ficient d\u2019une r\u00e9duction de 10% sur de nombreux produits chez Whole Foods, la cha\u00eene de supermarch\u00e9s rachet\u00e9e l\u2019an dernier par l\u2019e-tailer am\u00e9ricain. 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