{"id":2650,"date":"2013-02-01T15:00:22","date_gmt":"2013-02-01T15:00:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lotus-bakeries-rachete-la-biscuiterie-willems\/"},"modified":"2013-02-01T15:00:22","modified_gmt":"2013-02-01T15:00:22","slug":"lotus-bakeries-rachete-la-biscuiterie-willems","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lotus-bakeries-rachete-la-biscuiterie-willems\/","title":{"rendered":"Lotus Bakeries rach\u00e8te la Biscuiterie Willems"},"content":{"rendered":"<h2>R\u00e9partition du risque et labels priv\u00e9s<\/h2>\n<p>Jan Boone, directeur g\u00e9n\u00e9ral de Lotus : \u00ab La reprise nos donne la possibilit\u00e9 de r\u00e9partir le risque pour notre produit phare. Ces derni\u00e8res ann\u00e9es le sp\u00e9culoos a \u00e9t\u00e9 le moteur de croissance de nos ventes, principalement en dehors de la Belgique. \u00bb Lotus vise \u00e9galement la commercialisation de ses sp\u00e9culoos hors Europe et esp\u00e8re en faire un produit mondial \u00e0 plus long terme.<\/p>\n<p>Par ailleurs la reprise garantira \u00e0 l\u2019entreprise un meilleur acc\u00e8s dans le secteur horeca et celui du foodservice, car Willems produit des marques maison notamment pour des torr\u00e9facteurs.<\/p>\n<h2>\n<br \/>Deux \u00e9quipes commerciales<\/h2>\n<p>Ces derni\u00e8res ann\u00e9es Lotus s\u2019est focalis\u00e9 sur les produits de marques et a fortement r\u00e9duit les labels priv\u00e9s, mais cette reprise incite la marque \u00e0 un changement de cap : \u00ab Nous avons encore toujours des labels priv\u00e9s, que nous ajouterons \u00e0 l\u2019assortiment de Willems. Nous aurons donc deux \u00e9quipes commerciales : une pour les produits Lotus et une pour les labels priv\u00e9s \u00bb, pr\u00e9cise Boone.<\/p>\n<p>Willems r\u00e9alise un chiffre d\u2019affaires d\u2019un peu plus de 23 millions d\u2019euros, dont une part de plus en plus importante \u00e0 l\u2019\u00e9tranger. Lotus rach\u00e8te l\u2019entreprise d\u2019Eeklo pour environ 6,5 fois le cashflow d\u2019exploitation r\u00e9current, soit quelque 31 millions d\u2019euros.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>R\u00e9partition du risque et labels priv\u00e9s Jan Boone, directeur g\u00e9n\u00e9ral de Lotus : \u00ab La reprise nos donne la possibilit\u00e9 de r\u00e9partir le risque pour notre produit phare. Ces derni\u00e8res ann\u00e9es le sp\u00e9culoos a \u00e9t\u00e9 le moteur de croissance de nos ventes, principalement en dehors de la Belgique. \u00bb Lotus vise \u00e9galement la commercialisation de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lotus Bakeries rach\u00e8te la Biscuiterie Willems - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lotus-bakeries-rachete-la-biscuiterie-willems\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lotus Bakeries rach\u00e8te la Biscuiterie Willems - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"R\u00e9partition du risque et labels priv\u00e9s Jan Boone, directeur g\u00e9n\u00e9ral de Lotus : \u00ab La reprise nos donne la possibilit\u00e9 de r\u00e9partir le risque pour notre produit phare. 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