{"id":26532,"date":"2018-05-23T12:51:59","date_gmt":"2018-05-23T12:51:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/pour-xiaomi-la-conquete-de-leurope-passe-par-paris\/"},"modified":"2018-05-23T12:51:59","modified_gmt":"2018-05-23T12:51:59","slug":"pour-xiaomi-la-conquete-de-leurope-passe-par-paris","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/pour-xiaomi-la-conquete-de-leurope-passe-par-paris\/","title":{"rendered":"Pour Xiaomi la conqu\u00eate de l\u2019Europe passe par Paris"},"content":{"rendered":"<p>Le fabricant de smartphones chinois <strong>Xiaomi <\/strong>vient d\u2019ouvrir une boutique physique \u00e0 Paris. Ainsi la marque poursuit son ambitieux plan d\u2019expansion en Europe, mais r\u00eave \u00e9galement d\u2019un lancement aux Etats-Unis.<\/p>\n<p><!--break--><\/p>\n<h2>Aussi en Espagne et en Italie<\/h2>\n<p>Ce 22 mai l\u2019ouverture du nouveau magasin parisien de la marque chinoise de smartphones, situ\u00e9 rue S\u00e9bastopol, \u00e0 deux pas du centre commercial Les Halles, a attir\u00e9 une foule nombreuse. Le magasin de style \u00e9pur\u00e9 et baign\u00e9 de lumi\u00e8re, fait la part belle aux smartphones, aux c\u00f4t\u00e9s d\u2019accessoires, telles que des \u00e9couteurs, des enceintes, un chargeur sans fil, \u2026 . Dans un showroom au sous-sol Xiaomi pr\u00e9sente quelques produits qui ne sont pas encore en vente, notamment des t\u00e9l\u00e9viseurs, une brosse\u00a0 \u00e0 dents \u00e9lectrique et une trottinette \u00e9lectrique.<\/p>\n<p>\nXiaomi \u00e9tait d\u00e9j\u00e0 actif en ligne sur le continent et disposait d\u00e9j\u00e0 de magasins \u00e0 Madrid et Barcelone. L\u2019Italie figure \u00e9galement sur le planning. Aux dires de la marque chinoise, ces ouvertures de magasins lui permettent de <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-05-22\/china-s-xiaomi-opens-paris-store-as-executives-mull-u-s-launch\" target=\"_blank\" rel=\"noopener\">tester le potentiel sur les march\u00e9 satur\u00e9s<\/a>. \u00ab Dans les magasins europ\u00e9ens je vois beaucoup de smartphones moyens \u00e0 prix \u00e9lev\u00e9s \u00bb, indique le Senior Vice President Wang Xiang, qui ne cache pas que le r\u00eave ultime est la conqu\u00eate des Etats-Unis. \u00ab Chaque matin je pense \u00e0 notre lancement sur le march\u00e9 am\u00e9ricain, mais 2018 sera l\u2019ann\u00e9e de l\u2019Europe. \u00bb Toutefois les ambitions am\u00e9ricaines de Xiaomi\u00a0 pourraient se heurter \u00e0 la position hostile du pr\u00e9sident Trump \u00e0 l\u2019\u00e9gard des entreprises technologiques chinoises.<\/p>\n<p>\nXiaomi est le quatri\u00e8me plus grand fabricant de smartphones au monde et est parfois surnomm\u00e9 l\u2019Apple chinois, bien que ses produits soient meilleur march\u00e9. Actuellement l\u2019entreprise pr\u00e9pare une entr\u00e9e en bourse.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le fabricant de smartphones chinois Xiaomi vient d\u2019ouvrir une boutique physique \u00e0 Paris. Ainsi la marque poursuit son ambitieux plan d\u2019expansion en Europe, mais r\u00eave \u00e9galement d\u2019un lancement aux Etats-Unis. Aussi en Espagne et en Italie Ce 22 mai l\u2019ouverture du nouveau magasin parisien de la marque chinoise de smartphones, situ\u00e9 rue S\u00e9bastopol, \u00e0 deux [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pour Xiaomi la conqu\u00eate de l\u2019Europe passe par Paris - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le fabricant de smartphones chinois Xiaomi vient d\u2019ouvrir une boutique physique \u00e0 Paris. 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