{"id":2654,"date":"2013-02-04T13:12:05","date_gmt":"2013-02-04T13:12:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/coolblue-ouvre-un-deuxieme-magasin-belge-a-lochristi\/"},"modified":"2013-02-04T13:12:05","modified_gmt":"2013-02-04T13:12:05","slug":"coolblue-ouvre-un-deuxieme-magasin-belge-a-lochristi","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/coolblue-ouvre-un-deuxieme-magasin-belge-a-lochristi\/","title":{"rendered":"Coolblue ouvre un deuxi\u00e8me magasin belge \u00e0 Lochristi"},"content":{"rendered":"

M\u00eame concept qu\u2019\u00e0 Wilrijk (Anvers)<\/h2>\n

Pour Coolblue l\u2019implantation \u00e0 Lochristi est son deuxi\u00e8me point de vente physique en Belgique, apr\u00e8s Wilrijk, o\u00f9 l\u2019enseigne n\u00e9erlandaise d\u2019\u00e9lectronique a ouvert un nouveau concept de magasin au mois de mai dernier<\/a>.<\/p>\n

\u00ab Tr\u00e8s vite notre magasin \u00e0 Wilrijk est devenu une valeur s\u00fbre dans une large r\u00e9gion. De nombreux clients de Flandre Orientale et Occidentale s\u2019y rendent \u00e9galement. D\u2019o\u00f9 la n\u00e9cessit\u00e9 d\u2019offrir \u00e0 ces clients un point de vente plus proche de chez eux \u00bb, explique Werner Bruyns.<\/p>\n

Le magasin de Lochristi a \u00e9t\u00e9 con\u00e7u selon le m\u00eame concept de Wilrijk, qui a \u00e9t\u00e9 une r\u00e9ussite\u00a0 : \u00ab Tout comme dans notre magasin \u00e0 Wilrijk, nous avons cr\u00e9\u00e9 \u00e0 Lochristi quatre plateformes sp\u00e9cialis\u00e9es \u2013\u00a0\u00a0 T\u00e9l\u00e9phonie & Tablettes, Cam\u00e9ras, Laptops & PC et T\u00e9l\u00e9s \u2013 avec des mod\u00e8les de d\u00e9monstration, de nombreux accessoires et pour chaque produit un sp\u00e9cialiste comp\u00e9tent, qui assiste et conseille le client. \u00bb<\/p>\n

\n
Le point de vente physique soutient les ventes en ligne<\/h2>\n

Coolblue a opt\u00e9 d\u00e9lib\u00e9r\u00e9ment pour des magasins physiques en plus des webshops. Bien que les 207 boutiques en ligne \u2013 selon le principe \u2018\u00e0 chaque produit son webshop\u2019 \u2013 accueillent plus de 60 millions de visiteurs n\u00e9erlandais et belges annuellement, le consommateur est demandeur d\u2019un point de vente physique.<\/p>\n

\u00ab Nos clients ont souvent d\u00e9j\u00e0 une vague id\u00e9e du produit qu\u2019ils souhaitent, mais ont souvent encore des questions ou alors veulent pouvoir toucher et manipuler l\u2019article \u00bb, pr\u00e9cise\u00a0 Bruyns. Outre les conseils en magasin, les clients peuvent \u00e9galement venir y retirer leur commande en ligne.<\/p>\n

Par ailleurs un quart de la surface commerciale est r\u00e9serv\u00e9 au service apr\u00e8s-vente :\u00a0 \u00ab Cela nous aide au niveau des ventes en ligne. Nous avons constat\u00e9 que dans un rayon d\u2019une heure de trajet autour du magasin, le taux de conversion du site web \u00e9tait plus \u00e9lev\u00e9. Les clients ont besoin d\u2019un endroit o\u00f9 ils peuvent se rendre pour le service apr\u00e8s-vente en cas de probl\u00e8mes avec l\u2019article achet\u00e9. \u00bb<\/p>\n

\n
Cinqui\u00e8me magasin physique<\/h2>\n

Apr\u00e8s Wilrijk, Rotterdam, Eindhoven et Groningen, l\u2019implantation \u00e0 Lochristi est le cinqui\u00e8me point de vente physique de Coolblue. Et d\u2019autres suivront : actuellement l\u2019enseigne recherche aux Pays-Bas des sites appropri\u00e9s tant \u00e0 Utrecht qu\u2019 \u00e0 Amsterdam.<\/p>\n

Avec ses 207 webshops et quatre magasins physiques, Coolblue a r\u00e9alis\u00e9 l\u2019ann\u00e9e derni\u00e8re un chiffre d\u2019affaires de 168 millions d\u2019euros.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00eame concept qu\u2019\u00e0 Wilrijk (Anvers) Pour Coolblue l\u2019implantation \u00e0 Lochristi est son deuxi\u00e8me point de vente physique en Belgique, apr\u00e8s Wilrijk, o\u00f9 l\u2019enseigne n\u00e9erlandaise d\u2019\u00e9lectronique a ouvert un nouveau concept de magasin au mois de mai dernier. \u00ab Tr\u00e8s vite notre magasin \u00e0 Wilrijk est devenu une valeur s\u00fbre dans une large r\u00e9gion. De nombreux […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nCoolblue ouvre un deuxi\u00e8me magasin belge \u00e0 Lochristi - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/coolblue-ouvre-un-deuxieme-magasin-belge-a-lochristi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coolblue ouvre un deuxi\u00e8me magasin belge \u00e0 Lochristi - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"M\u00eame concept qu\u2019\u00e0 Wilrijk (Anvers) Pour Coolblue l\u2019implantation \u00e0 Lochristi est son deuxi\u00e8me point de vente physique en Belgique, apr\u00e8s Wilrijk, o\u00f9 l\u2019enseigne n\u00e9erlandaise d\u2019\u00e9lectronique a ouvert un nouveau concept de magasin au mois de mai dernier. \u00ab Tr\u00e8s vite notre magasin \u00e0 Wilrijk est devenu une valeur s\u00fbre dans une large r\u00e9gion. 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