{"id":26604,"date":"2018-05-28T09:34:56","date_gmt":"2018-05-28T09:34:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/intermarche-prepare-un-concept-dedie-aux-seniors\/"},"modified":"2018-05-28T09:34:56","modified_gmt":"2018-05-28T09:34:56","slug":"intermarche-prepare-un-concept-dedie-aux-seniors","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/intermarche-prepare-un-concept-dedie-aux-seniors\/","title":{"rendered":"Intermarch\u00e9 pr\u00e9pare un concept d\u00e9di\u00e9 aux seniors"},"content":{"rendered":"<p>En septembre le groupe de supermarch\u00e9s fran\u00e7ais <strong>Intermarch\u00e9<\/strong> pr\u00e9voit l\u2019ouverture d\u2019un magasin pour seniors, baptis\u00e9 \u2018Bien Chez Moi\u2019. L\u2019enseigne proposera une combinaison de produits et services adapt\u00e9s \u00e0 une client\u00e8le plus \u00e2g\u00e9e.<\/p>\n<p><!--break--><\/p>\n<h2>Seniors actifs<\/h2>\n<p>Le magasin pour \u2018seniors actifs\u2019, d\u2019une surface de 200 m\u00b2, sera situ\u00e9 dans la galerie marchande d\u2019Intermarch\u00e9 \u00e0 Flers (Normandie). La semaine derni\u00e8re le distributeur y a d\u00e9j\u00e0 organis\u00e9 un workshop avec les seniors de la r\u00e9gion, rapporte le journal r\u00e9gional Ouest France. Ils ont pu y \u00e9valuer le nom du magasin, le logo, l\u2019offre et les services pr\u00e9vus. Le retailer a \u00e9galement abord\u00e9 la question du co\u00fbt de ces services et leur a demand\u00e9 dans quelle mesure ils \u00e9taient pr\u00eats \u00e0 payer pour ces services.\u00a0<\/p>\n<p>\nBien Chez Moi proposera une combinaison de produits et d\u2019activit\u00e9s innovantes, notamment une alimentation adapt\u00e9e, des conseils au niveau du bien manger, des cours de cuisine, des sessions de sport, une aide administrative, ainsi que l\u2019accompagnement des seniors lors des courses. Le groupe Les Mousquetaires travaille \u00e0 la pr\u00e9paration du magasin depuis un an d\u00e9j\u00e0 et affinera le concept dans les semaines \u00e0 venir.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En septembre le groupe de supermarch\u00e9s fran\u00e7ais Intermarch\u00e9 pr\u00e9voit l\u2019ouverture d\u2019un magasin pour seniors, baptis\u00e9 \u2018Bien Chez Moi\u2019. L\u2019enseigne proposera une combinaison de produits et services adapt\u00e9s \u00e0 une client\u00e8le plus \u00e2g\u00e9e. Seniors actifs Le magasin pour \u2018seniors actifs\u2019, d\u2019une surface de 200 m\u00b2, sera situ\u00e9 dans la galerie marchande d\u2019Intermarch\u00e9 \u00e0 Flers (Normandie). La [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Intermarch\u00e9 pr\u00e9pare un concept d\u00e9di\u00e9 aux seniors - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En septembre le groupe de supermarch\u00e9s fran\u00e7ais Intermarch\u00e9 pr\u00e9voit l\u2019ouverture d\u2019un magasin pour seniors, baptis\u00e9 \u2018Bien Chez Moi\u2019. 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