{"id":26800,"date":"2018-06-06T16:02:54","date_gmt":"2018-06-06T16:02:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/votre-smartphone-choisit-vos-cadeaux-sur-zalando\/"},"modified":"2018-06-06T16:02:54","modified_gmt":"2018-06-06T16:02:54","slug":"votre-smartphone-choisit-vos-cadeaux-sur-zalando","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/votre-smartphone-choisit-vos-cadeaux-sur-zalando\/","title":{"rendered":"Votre smartphone choisit vos cadeaux sur Zalando"},"content":{"rendered":"<p>A l\u2019automne prochain il vous sera possible de demander \u00e0 votre smartphone de choisir le cadeau id\u00e9al. Pour ce faire <strong>Zalando<\/strong> s\u2019est associ\u00e9 \u00e0 <strong>Google<\/strong> pour d\u00e9velopper un chatbot, baptis\u00e9 Gift Finder, pour Google Assistant.<\/p>\n<p><!--break--><\/p>\n<h2>Un chatbot qui vous aide \u00e0 trouver le cadeau id\u00e9al<\/h2>\n<p>Fin octobre Zalando lancera son \u2018Gift Finder\u2019 en Allemagne, accessible \u00e0 tous les utilisateurs de Google Assistant sur Android ou iOS. Apr\u00e8s une discussion avec le consommateur, le chatbot l\u2019aide \u00e0\u00a0 trouver le cadeau id\u00e9al pour ses amis ou sa famille. Zalando a d\u00e9j\u00e0 recours aux chatbots sur les r\u00e9seaux sociaux, notamment via Facebook Messenger.<\/p>\n<p>\nLe chatbot a pour objectif de procurer une exp\u00e9rience agr\u00e9able et personnalis\u00e9e au consommateur. Il suffit \u00e0 l\u2019utilisateur d\u2019activer son Google Assistent pour ensuite \u00eatre connect\u00e9 au chatbot, qui apr\u00e8s lui avoir pos\u00e9 une s\u00e9rie de questions lui propose le cadeau id\u00e9al. Le consommateur peut \u00e9galement obtenir davantage d\u2019informations sur le produit et ensuite le commander sur Zalando. \u00ab Les gens passent de plus en plus de temps sur les apps sociales. En tant qu\u2019entreprise orient\u00e9e vers le client nous devons \u00eatre l\u00e0 o\u00f9 est le consommateur et innover afin de r\u00e9pondre aux nouveaux besoins \u2013 mais \u00e9galement aux plaintes \u2013 des clients \u00bb, explique Nicolas Borg, responsable strat\u00e9gie de Zalando.<\/p>\n<p>\nLa collaboration avec Google permet \u00e0 l\u2019e-tailer allemand de franchir une nouvelle \u00e9tape dans le \u2018commerce conversationnel\u2019, un domaine que Borg juge extr\u00eamement important pour l\u2019avenir du shopping online. L\u2019un des avantages de cette application, selon Google, r\u00e9side dans le fait que l\u2019utilisateur n\u2019a pas besoin d\u2019installer des apps suppl\u00e9mentaires : les shoppers parcourent tout le processus sans devoir quitter Google Assistant.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A l\u2019automne prochain il vous sera possible de demander \u00e0 votre smartphone de choisir le cadeau id\u00e9al. Pour ce faire Zalando s\u2019est associ\u00e9 \u00e0 Google pour d\u00e9velopper un chatbot, baptis\u00e9 Gift Finder, pour Google Assistant. Un chatbot qui vous aide \u00e0 trouver le cadeau id\u00e9al Fin octobre Zalando lancera son \u2018Gift Finder\u2019 en Allemagne, accessible [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Votre smartphone choisit vos cadeaux sur Zalando - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"A l\u2019automne prochain il vous sera possible de demander \u00e0 votre smartphone de choisir le cadeau id\u00e9al. 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