{"id":26819,"date":"2018-06-07T10:19:49","date_gmt":"2018-06-07T10:19:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/leader-price-aussi-renonce-au-hard-discount\/"},"modified":"2018-06-07T10:19:49","modified_gmt":"2018-06-07T10:19:49","slug":"leader-price-aussi-renonce-au-hard-discount","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/leader-price-aussi-renonce-au-hard-discount\/","title":{"rendered":"Leader Price aussi renonce au \u2018hard-discount\u2019"},"content":{"rendered":"<p><strong>Leader Price<\/strong>, l\u2019enseigne \u2018hard-discount\u2019 du groupe fran\u00e7ais <strong>Casino<\/strong>, change son fusil d\u2019\u00e9paule. \u00ab Aujourd\u2019hui les prix bas ne suffisent plus. Le discount \u00e0 l\u2019ancienne dispara\u00eet \u00bb, constatent \u00e0 leur tour les Fran\u00e7ais.<\/p>\n<p><!--break--><\/p>\n<h2>15 \u00e0 20% de chiffre d\u2019affaires en plus<\/h2>\n<p>Autrefois Leader Price \u2013 comme son nom l\u2019indique \u2013 \u00e9tait le champion des prix dans l\u2019univers de la grande distribution fran\u00e7aise. Jusqu\u2019\u00e0 l\u2019arriv\u00e9e d\u2019<strong>Aldi <\/strong>et <strong>Lidl <\/strong>qui ont donn\u00e9 du fil \u00e0 retordre \u00e0 l\u2019enseigne discount fran\u00e7aise. A l\u2019instar de ces deux \u2018hard-discounters\u2019 qui depuis quelques ann\u00e9es <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-projette-le-plus-gros-investissement-de-son-histoire\" target=\"_blank\" rel=\"noopener\">ont entam\u00e9 \u2013 avec succ\u00e8s \u2013 un \u2018make-over\u2019<\/a> et une am\u00e9lioration de leur offre et de leurs magasins, les Fran\u00e7ais eux aussi ont d\u00e9cid\u00e9 de changer leur business model.<\/p>\n<p><a href=\"https:\/\/www.groupe-casino.fr\/fr\/wp-content\/uploads\/sites\/5\/2018\/06\/Dossier-de-presse-Leader-Price-Next.pdf\" target=\"_blank\" rel=\"noopener\">\u00ab Tout le plaisir est pour vous \u00bb<\/a>, tel est le slogan r\u00e9v\u00e9lateur du nouveau concept, qui propose aux clients un magasin mieux agenc\u00e9, davantage de produits bios et locaux, une cave \u00e0 vin enti\u00e8rement repens\u00e9e, une offre de frais \u00e9largie, notamment du poisson. \u00ab Nous avons men\u00e9 des enqu\u00eates approfondies aupr\u00e8s des consommateurs et ce concept r\u00e9pond \u00e0 une tendance globale : aujourd\u2019hui les prix bas ne suffisent plus. Le discount \u00e0 l\u2019ancienne dispara\u00eet \u00bb, explique Tina Schuler, directrice g\u00e9n\u00e9rale de Leader Price.<\/p>\n<p>\nDepuis octobre 2017 Leader Price a test\u00e9 le nouveau concept dans deux magasins. Avec succ\u00e8s : Le chiffre d\u2019affaires y a augment\u00e9 de 15 \u00e0 20%. \u00bb Vu ces r\u00e9sultats positifs, la direction va d\u00e9ployer la mont\u00e9e en gamme dans toute la France. D\u2019ici la fin de l\u2019ann\u00e9e 120 magasins sur les 800 au total seront convertis selon le nouveau mod\u00e8le.<\/p>\n<p>\nEn Belgique la cha\u00eene compte 9 magasins, tous situ\u00e9s en Wallonie. Le groupe n\u2019a toutefois pas pr\u00e9cis\u00e9 si les points de vente belges b\u00e9n\u00e9ficieraient de ces m\u00eames changements.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leader Price, l\u2019enseigne \u2018hard-discount\u2019 du groupe fran\u00e7ais Casino, change son fusil d\u2019\u00e9paule. \u00ab Aujourd\u2019hui les prix bas ne suffisent plus. Le discount \u00e0 l\u2019ancienne dispara\u00eet \u00bb, constatent \u00e0 leur tour les Fran\u00e7ais. 15 \u00e0 20% de chiffre d\u2019affaires en plus Autrefois Leader Price \u2013 comme son nom l\u2019indique \u2013 \u00e9tait le champion des prix dans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leader Price aussi renonce au \u2018hard-discount\u2019 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Leader Price, l\u2019enseigne \u2018hard-discount\u2019 du groupe fran\u00e7ais Casino, change son fusil d\u2019\u00e9paule. \u00ab Aujourd\u2019hui les prix bas ne suffisent plus. 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