{"id":26866,"date":"2018-06-11T10:11:47","date_gmt":"2018-06-11T10:11:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/coolblue-ferme-des-centaines-de-webshops\/"},"modified":"2018-06-11T10:11:47","modified_gmt":"2018-06-11T10:11:47","slug":"coolblue-ferme-des-centaines-de-webshops","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/coolblue-ferme-des-centaines-de-webshops\/","title":{"rendered":"Coolblue ferme des centaines de webshops"},"content":{"rendered":"<p>Le groupe webshop <strong>Coolblue <\/strong>va mettre fin \u00e0 ses centaines de webshops s\u00e9par\u00e9s (pensez \u00e0 smartphonestore.nl ou pdashop.be). Tout sera centralis\u00e9 sur la page Coolblue, ce qui permettra une extension plus rapide vers d\u2019autres langues et d\u2019autres pays.<\/p>\n<p><!--break--><\/p>\n<h2>Pr\u00e9curseur de l\u2019expansion g\u00e9ographique ?<\/h2>\n<p>Nos exemples repris dans l\u2019introduction sont incorpor\u00e9s \u00e0 coolblue.nl\/.be et s\u2019appellent dor\u00e9navant coolblue.nl\/mobiele-telephonie et coolblue.be\/nl\/mobiele-telephonie. La reconversion est destin\u00e9e \u00e0 faciliter la recherche des produits appropri\u00e9s pour nos clients, peut-on entendre \u00e0 Rotterdam. Les clients n\u2019ont plus qu\u2019\u00e0 se souvenir du mot \u00ab Coolblue \u00bb au lieu des centaines de stores, shops et magasins diff\u00e9rents pr\u00e9c\u00e9demment. De plus, on retrouve le webshop en ligne plus facilement sur Google.<\/p>\n<p>\u00a0<\/p>\n<p>Cette nouvelle structure offre \u00e9galement de nombreux avantages \u00e0 l\u2019entreprise elle-m\u00eame. Elle permet \u00e0 Coolblue de mettre en place des campagnes marketing plus rapidement au-del\u00e0 des (anciennes) fronti\u00e8res du webshop. \u00ab La transition vers un domaine unique a \u00e9t\u00e9 tr\u00e8s passionnante. Les r\u00e9percussions commerciales sont immenses : nous pouvons automatiser et progresser plus rapidement. Je suis impatient de d\u00e9velopper encore davantage les nombreuses possibilit\u00e9s \u00bb, d\u00e9clare le dirigeant Pieter Zwart.<\/p>\n<p>\u00a0<\/p>\n<p>A noter \u00e9galement : dans le communiqu\u00e9 de presse et pour la premi\u00e8re fois, Coolblue fait clairement allusion \u00e0 la poursuite de l\u2019expansion internationale. \u00ab De plus, ce sera (\u2026) plus facile pour traduire le site internet \u00bb, semble-t-il. Pour l\u2019instant, Coolblue est uniquement disponible en n\u00e9erlandais (Pays-Bas et Belgique) et en fran\u00e7ais (Belgique).<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe webshop Coolblue va mettre fin \u00e0 ses centaines de webshops s\u00e9par\u00e9s (pensez \u00e0 smartphonestore.nl ou pdashop.be). Tout sera centralis\u00e9 sur la page Coolblue, ce qui permettra une extension plus rapide vers d\u2019autres langues et d\u2019autres pays. Pr\u00e9curseur de l\u2019expansion g\u00e9ographique ? Nos exemples repris dans l\u2019introduction sont incorpor\u00e9s \u00e0 coolblue.nl\/.be et s\u2019appellent dor\u00e9navant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coolblue ferme des centaines de webshops - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe webshop Coolblue va mettre fin \u00e0 ses centaines de webshops s\u00e9par\u00e9s (pensez \u00e0 smartphonestore.nl ou pdashop.be). 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