{"id":26878,"date":"2018-06-11T13:12:10","date_gmt":"2018-06-11T13:12:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/bavaria-devient-swinkels-family-brewers-2\/"},"modified":"2018-06-11T13:12:10","modified_gmt":"2018-06-11T13:12:10","slug":"bavaria-devient-swinkels-family-brewers-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/bavaria-devient-swinkels-family-brewers-2\/","title":{"rendered":"Bavaria devient Swinkels Family Brewers"},"content":{"rendered":"<p>Le groupe brassicole <strong>Bavaria <\/strong>(connu pour les bi\u00e8res Bavaria, Swinkels, Palm et Rodenbach) choisit \u00ab un nouveau nom qui convient mieux \u00e0 la grande vari\u00e9t\u00e9 de marques qu\u2019il produit \u00bb : le groupe adopte le nom de la famille propri\u00e9taire, Swinkels.<\/p>\n<p><!--break--><\/p>\n<h2>Un chiffre d\u2019affaires record<\/h2>\n<p>Depuis<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/bavaria-acquiert-palm\" target=\"_blank\" rel=\"noopener\"> la reprise de Palm, son partenaire sectoriel belge, <\/a>en mai 2016, l\u2019assortiment de marques de Bavaria s\u2019est consid\u00e9rablement \u00e9largi. Le riche portefeuille comprend des noms tels que Bavaria, Swinkels, 8.6, La Trappe, Palm, Estaminet, Rodenbach, Brugge Tripel, Cornet, Hollandia, Steenbrugge et Landerbr\u00e4u. La brasserie est active dans 120 pays, vend annuellement pr\u00e8s de 7 millions d\u2019hectolitres de bi\u00e8re et compte 1.400 collaborateurs. L\u2019entreprise a r\u00e9cemment publi\u00e9 un chiffre d\u2019affaires record de 659 millions d\u2019euros.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>La famille Swinkels estime que le nom de l\u2019entreprise ne couvre plus la multitude de marques : d\u2019o\u00f9 le nouveau nom de l\u2019entreprise Swinkels Family Brewers. \u00ab Nous voulons retourner d\u2019o\u00f9 nous venons \u00bb, peut-on entendre. L\u2019entreprise c\u00e9l\u00e8brera son trois centi\u00e8me anniversaire l\u2019ann\u00e9e prochaine.<br \/>\n\u00a0<br \/>\n\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe brassicole Bavaria (connu pour les bi\u00e8res Bavaria, Swinkels, Palm et Rodenbach) choisit \u00ab un nouveau nom qui convient mieux \u00e0 la grande vari\u00e9t\u00e9 de marques qu\u2019il produit \u00bb : le groupe adopte le nom de la famille propri\u00e9taire, Swinkels. Un chiffre d\u2019affaires record Depuis la reprise de Palm, son partenaire sectoriel belge, en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bavaria devient Swinkels Family Brewers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De brouwerij \u2013 bekend van bieren als Bavaria, Swinckels, Palm en Rodenbach \u2013 kiest voor een nieuwe naam die beter past bij de 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