{"id":26908,"date":"2018-06-12T09:45:01","date_gmt":"2018-06-12T09:45:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/karstadt-reinvente-le-concept-du-grand-magasin-a-berlin-tegel\/"},"modified":"2018-06-12T09:45:01","modified_gmt":"2018-06-12T09:45:01","slug":"karstadt-reinvente-le-concept-du-grand-magasin-a-berlin-tegel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/karstadt-reinvente-le-concept-du-grand-magasin-a-berlin-tegel\/","title":{"rendered":"Karstadt r\u00e9invente le concept du grand magasin \u00e0 Berlin-Tegel"},"content":{"rendered":"<p>Pour la premi\u00e8re fois en trente ans <strong>Karstadt <\/strong>ouvre un nouveau grand magasin \u00e0 Berlin, \u00e0 l\u2019a\u00e9roport de Berlin-Tegel plus pr\u00e9cis\u00e9ment. Celui-ci sera un exemple de nouveaut\u00e9, avec une offre unique enti\u00e8rement adapt\u00e9e aux besoins locaux.<\/p>\n<p><!--break--><\/p>\n<h2>Une place de march\u00e9 alliant online et offline<\/h2>\n<p>Le Karstadt \u00e0 l\u2019a\u00e9roport de Berlin-Tegel ouvrira ses portes en 2019 et servira de r\u00e9f\u00e9rence pour les futurs points de vente, a d\u00e9clar\u00e9 le CEO Stephan Fanderl lors de la pose de la premi\u00e8re pierre. A l\u2019avenir l\u2019offre des grands magasins Karstadt variera en fonction des besoins locaux : les magasins seront des places de march\u00e9, alliant l\u2019offre online et offline.<\/p>\n<p>\n\u00ab A Berlin-Tegel le concept sera tr\u00e8s diff\u00e9rent, puisque nous voulons y cr\u00e9er une exp\u00e9rience shopping unique de place de march\u00e9 connect\u00e9e : l\u2019assortiment de produits sera adapt\u00e9 sur mesure selon l\u2019endroit, avec un rapprochement de l\u2019offre en magasin et en ligne.\u00a0 \u00bb, explique Fanderl. Concr\u00e8tement cela signifie donc que les clients auront un contact physique avec les produits en magasin, mais auront \u00e9galement acc\u00e8s en ligne \u00ab \u00e0 tout l\u2019univers des produits de Karstadt et bon nombre de ses partenaires \u00bb . Le nouveau point de vente de 9.000 m\u00b2 comprendra donc des points de retrait gratuits. \u00ab A Berlin-Tegel nous r\u00e9unissons tout ce que nous avons d\u00e9j\u00e0 appris et essay\u00e9 dans le domaine de l\u2019univers digital \u00bb, pr\u00e9cise Fanderl.<\/p>\n<p>\nEn octobre Karstadt ouvrira un nouveau point de vente selon le m\u00eame concept dans le sud de Berlin, dans le Gropius Passagen : il s\u2019\u00e9tendra sur 7.900 m\u00b2, r\u00e9partis sur trois \u00e9tages. En incluant ces deux ouvertures, l\u2019enseigne comptera sept magasins dans la capitale allemande.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la premi\u00e8re fois en trente ans Karstadt ouvre un nouveau grand magasin \u00e0 Berlin, \u00e0 l\u2019a\u00e9roport de Berlin-Tegel plus pr\u00e9cis\u00e9ment. Celui-ci sera un exemple de nouveaut\u00e9, avec une offre unique enti\u00e8rement adapt\u00e9e aux besoins locaux. Une place de march\u00e9 alliant online et offline Le Karstadt \u00e0 l\u2019a\u00e9roport de Berlin-Tegel ouvrira ses portes en 2019 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Karstadt r\u00e9invente le concept du grand magasin \u00e0 Berlin-Tegel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour la premi\u00e8re fois en trente ans Karstadt ouvre un nouveau grand magasin \u00e0 Berlin, \u00e0 l\u2019a\u00e9roport de Berlin-Tegel plus pr\u00e9cis\u00e9ment. 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