{"id":26994,"date":"2018-06-15T16:15:42","date_gmt":"2018-06-15T16:15:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/afound-la-premiere-plate-forme-de-hm-ete-lancee-en-suede-2\/"},"modified":"2018-06-15T16:15:42","modified_gmt":"2018-06-15T16:15:42","slug":"afound-la-premiere-plate-forme-de-hm-ete-lancee-en-suede-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/afound-la-premiere-plate-forme-de-hm-ete-lancee-en-suede-2\/","title":{"rendered":"Afound, la premi\u00e8re plate-forme de H&amp;M, a \u00e9t\u00e9 lanc\u00e9e en Su\u00e8de"},"content":{"rendered":"<p><strong>Afound<\/strong>, la nouvelle formule multimarques du <strong>groupe H&amp;M<\/strong>, a \u00e9t\u00e9 lanc\u00e9e en Su\u00e8de cette semaine. Avec la plate-forme web, les 2 premiers magasins qui ont ouvert leurs portes \u00e0 Stockholm et \u00e0 Malm\u00f6 constituent un march\u00e9 d\u2019\u00e9coulement de v\u00eatements sold\u00e9s.<\/p>\n<p><!--break--><\/p>\n<h2>\u00ab Paradis des v\u00eatements de style sold\u00e9s \u00bb<\/h2>\n<p>Donner une seconde vie \u00e0 la mode et faire de bonnes affaires en m\u00eame temps, tel est l\u2019objectif d\u2019Afound. Pour la premi\u00e8re fois, le Groupe H&amp;M se lance comme retailer multimarques, en proposant ses propres marques mais \u00e9galement les marques de partenaires externes (allant d\u2019<strong>American Apparel<\/strong> \u00e0 <strong>Vivienne Westwood<\/strong>) ainsi qu\u2019une plate-forme outlet.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab L\u2019id\u00e9e \u00e9tait de cr\u00e9er un march\u00e9 innovant dans le secteur des bonnes affaires avec une offre pertinente, adapt\u00e9e et inspirante pour les clients. Nous nous sommes fortement concentr\u00e9s sur l\u2019exp\u00e9rience en magasin physique et num\u00e9rique. Certains pourraient nous appeler outlet, mais notre vision est de permettre \u00e0 nos clients d\u2019exp\u00e9rimenter le paradis des v\u00eatements de style sold\u00e9s \u00bb, pr\u00e9cise Mattias Ekberg, directeur cr\u00e9atif. \u00ab Les besoins des consommateurs changent : les acheteurs sont constamment \u00e0 la recherche de bonnes affaires. La proposition d\u2019Afound consiste \u00e0 donner une nouvelle vie aux v\u00eatements de style et d\u2019offrir une exp\u00e9rience haut de gamme aux marques avec ristourne \u00bb, explique le directeur g\u00e9n\u00e9ral Fredrik Svartling.<\/p>\n<p>\u00a0<\/p>\n<h2>A la recherche de partenaires et de nouveau chiffre d\u2019affaires<\/h2>\n<p>Le march\u00e9 en ligne et le premier magasin physique \u00e0 Stockholm ont \u00e9t\u00e9 lanc\u00e9 le 14 juin, <a href=\"http:\/\/about.hm.com\/en\/media\/news\/general-news-2018\/afound-to-open-its-first-stores-in-stockholm-and-malmoe.html\" target=\"_blank\" rel=\"noopener\">suivi deux jours plus tard d\u2019un deuxi\u00e8me magasin \u00e0 Malm\u00f6<\/a>. Trois autres magasins devraient voir le jour bient\u00f4t, tous en Su\u00e8de pour le moment, mais le concept ambitionne \u00ab \u00a0de voir davantage du monde tr\u00e8s rapidement \u00bb. Avec ce concept, le groupe de mode souhaite r\u00e9pondre \u00e0 la demande du consommateur soucieux des prix et de concurrencer les populaires plates-formes online. Les marques connues et moins connues feront partie du projet et l\u2019objectif d\u2019Afound est de lancer une propre ligne limit\u00e9e \u00e0 des prix avantageux.<\/p>\n<p>\u00a0<\/p>\n<p>H&amp;M Group est encore \u00e0 la recherche de partenaires pour ce nouveau concept. Les marques peuvent s\u2019ins\u00e9rer dans le projet via un mod\u00e8le traditionnel de vente grossiste \u2013 o\u00f9 H&amp;M ach\u00e8te les produits et les propose en ligne et en magasin \u2013 ou par le biais du march\u00e9 online. Dans ce dernier cas, comme pour Zalando ou d\u2019autres plates-formes, les partenaires s\u2019occupent eux-m\u00eames du traitement des commandes.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afound, la nouvelle formule multimarques du groupe H&amp;M, a \u00e9t\u00e9 lanc\u00e9e en Su\u00e8de cette semaine. Avec la plate-forme web, les 2 premiers magasins qui ont ouvert leurs portes \u00e0 Stockholm et \u00e0 Malm\u00f6 constituent un march\u00e9 d\u2019\u00e9coulement de v\u00eatements sold\u00e9s. \u00ab Paradis des v\u00eatements de style sold\u00e9s \u00bb Donner une seconde vie \u00e0 la mode [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-26994","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Afound, la premi\u00e8re plate-forme de H&amp;M, a \u00e9t\u00e9 lanc\u00e9e en Su\u00e8de - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Afound, la nouvelle formule multimarques du groupe H&amp;M, a \u00e9t\u00e9 lanc\u00e9e en Su\u00e8de cette semaine. 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