{"id":27001,"date":"2018-06-18T06:47:33","date_gmt":"2018-06-18T06:47:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-supermarche-en-ligne-winkbe-jette-leponge\/"},"modified":"2018-06-18T06:47:33","modified_gmt":"2018-06-18T06:47:33","slug":"le-supermarche-en-ligne-winkbe-jette-leponge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-supermarche-en-ligne-winkbe-jette-leponge\/","title":{"rendered":"Le supermarch\u00e9 en ligne Wink.be jette l\u2019\u00e9ponge"},"content":{"rendered":"<p>Le groupe <strong>Louis Delhaize<\/strong> met un terme \u00e0 son webshop <strong>Wink.be<\/strong>. Depuis sa cr\u00e9ation en 2013, le sp\u00e9cialiste des courses en ligne n\u2019a jamais eu la moindre perspective de rentabilit\u00e9.<\/p>\n<p><!--break--><\/p>\n<h2>Moins de 1.000 commandes par semaine<\/h2>\n<p>\u00a0\u00ab Liquidation totale sur l\u2019ensemble du site internet \u00bb, rapporte la boutique en ligne, avec 50% de r\u00e9duction pour le drive-in et 20% de r\u00e9duction pour la livraison \u00e0 domicile. Le PDG C\u00e9dric Antoine d\u00e9clare \u00e0 LSA que l\u2019entreprise est oblig\u00e9e de cesser ses activit\u00e9s. \u00ab <a href=\"https:\/\/www.lsa-conso.fr\/info-fin-de-l-aventure-pour-wink-la-filiale-drives-du-groupe-louis-delhaize,290856\" target=\"_blank\" rel=\"noopener\">Le march\u00e9 belge est probablement trop petit.<\/a> \u00a0L\u2019e-commerce dans le secteur alimentaire repr\u00e9sente \u00e0 peine plus de 1,2% ou 1,3% du march\u00e9, alors qu\u2019en France, cette part de march\u00e9 a d\u00e9j\u00e0 d\u00e9pass\u00e9 les 5%. \u00bb Il ajoute que toutes les solutions possibles ont \u00e9t\u00e9 examin\u00e9es, y compris la vente, mais sans r\u00e9sultat. Les derni\u00e8res commandes seront livr\u00e9es le 14 juillet.<\/p>\n<p>\u00a0<\/p>\n<p>Wink a \u00e9t\u00e9 fond\u00e9 par le groupe Louis Delhaize (Cora, Match, Delfood, \u2026) en 2013 avec un point d\u2019enl\u00e8vement \u00e0 Zaventem, suivi d\u2019un second drive \u00e0 Wavre en 2014. Le supermarch\u00e9 web a ensuite ajout\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/wink-filiale-de-louis-delhaize-ouvre-un-1er-point-de-retrait-dans-une-gare\" target=\"_blank\" rel=\"noopener\">des points d\u2019enl\u00e8vement dans les gares et les stations-service<\/a> et en 2017, il lan\u00e7ait la <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/le-supermarch%C3%A9-online-wink-reste-confiant-pour-l%E2%80%99avenir\" target=\"_blank\" rel=\"noopener\">livraison \u00e0 domicile.<\/a> Cela s\u2019est toutefois av\u00e9r\u00e9 insuffisant pour r\u00e9aliser un chiffre d\u2019affaires viable. Wink n\u2019a jamais enregistr\u00e9 plus de mille commandes par semaine.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe Louis Delhaize met un terme \u00e0 son webshop Wink.be. Depuis sa cr\u00e9ation en 2013, le sp\u00e9cialiste des courses en ligne n\u2019a jamais eu la moindre perspective de rentabilit\u00e9. Moins de 1.000 commandes par semaine \u00a0\u00ab Liquidation totale sur l\u2019ensemble du site internet \u00bb, rapporte la boutique en ligne, avec 50% de r\u00e9duction pour [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le supermarch\u00e9 en ligne Wink.be jette l\u2019\u00e9ponge - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe Louis Delhaize met un terme \u00e0 son webshop Wink.be. 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