{"id":27009,"date":"2018-06-18T08:12:11","date_gmt":"2018-06-18T08:12:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/home24-est-la-nouvelle-aventure-a-succes-de-rocket-internet\/"},"modified":"2018-06-18T08:12:11","modified_gmt":"2018-06-18T08:12:11","slug":"home24-est-la-nouvelle-aventure-a-succes-de-rocket-internet","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/home24-est-la-nouvelle-aventure-a-succes-de-rocket-internet\/","title":{"rendered":"Home24 est la nouvelle aventure \u00e0 succ\u00e8s de Rocket Internet"},"content":{"rendered":"<p>Apr\u00e8s Zalando, HelloFresh et Delivery Hero, le groupe d\u2019investissement Rocket Internet a introduit avec succ\u00e8s le retailer de meubles en ligne <strong>Home24<\/strong> en bourse vendredi dernier. Cette lev\u00e9e de fonds devra servir \u00e0 acc\u00e9l\u00e9rer la croissance du webshop.\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>\u00c9galement des magasins physiques<\/h2>\n<p>Sur son site internet, Home24 vend des meubles design bon march\u00e9, des meubles de jardin, des accessoires ainsi que des lampes. Le webshop est actif en Belgique, au Br\u00e9sil, en Allemagne, en France, en Italie, aux Pays-Bas, en Autriche et en Suisse. Le retailer poss\u00e8de des magasins physiques \u00e0 Berlin, Munich et Vienne et souhaite \u00e9galement ouvrir des showrooms dans d\u2019autres villes.<\/p>\n<p>\u00a0<\/p>\n<p>Lors de son entr\u00e9e en bourse vendredi dernier, l\u2019entreprise a imm\u00e9diatement atteint une capitalisation boursi\u00e8re de 782 millions d\u2019euros. Il s\u2019agit de l\u2019introduction en bourse la plus r\u00e9ussie de Rocket Internet \u00e0 ce jour, d\u2019apr\u00e8s les r\u00e9sultats de la premi\u00e8re journ\u00e9e. Gr\u00e2ce \u00e0 ce capital suppl\u00e9mentaire, Home24 souhaite lib\u00e9rer des moyens pour convaincre un plus grand nombre de clients sur les march\u00e9s existants et <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2018-06-15\/rocket-s-zalando-of-furniture-gains-on-first-trading-day\" target=\"_blank\" rel=\"noopener\">pour d\u00e9ployer son approche de march\u00e9 cibl\u00e9e dans plus de pays<\/a>, a expliqu\u00e9 le co-PDG Marc Appelhoff. Home24 investit \u00e9galement dans la technologie de r\u00e9alit\u00e9 virtuelle pour am\u00e9liorer l\u2019exp\u00e9rience d\u2019achat. L\u2019entreprise a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 276 millions d\u2019euros l\u2019ann\u00e9e derni\u00e8re et pr\u00e9voit d\u2019atteindre le seuil de rentabilit\u00e9 dans les 18 mois.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s Zalando, HelloFresh et Delivery Hero, le groupe d\u2019investissement Rocket Internet a introduit avec succ\u00e8s le retailer de meubles en ligne Home24 en bourse vendredi dernier. Cette lev\u00e9e de fonds devra servir \u00e0 acc\u00e9l\u00e9rer la croissance du webshop.\u00a0 \u00c9galement des magasins physiques Sur son site internet, Home24 vend des meubles design bon march\u00e9, des meubles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27006,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home24 est la nouvelle aventure \u00e0 succ\u00e8s de Rocket Internet - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s Zalando, HelloFresh et Delivery Hero, le groupe d\u2019investissement Rocket Internet a introduit avec succ\u00e8s le retailer de meubles en ligne Home24 en bourse vendredi dernier. 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