{"id":27023,"date":"2018-06-19T07:53:57","date_gmt":"2018-06-19T07:53:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-marque-de-lait-joyvalle-integree-a-campina-2\/"},"modified":"2018-06-19T07:53:57","modified_gmt":"2018-06-19T07:53:57","slug":"la-marque-de-lait-joyvalle-integree-a-campina-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marque-de-lait-joyvalle-integree-a-campina-2\/","title":{"rendered":"La marque de lait Joyvalle int\u00e9gr\u00e9e \u00e0 Campina"},"content":{"rendered":"<p>Le fabricant de produits laitiers <strong>FrieslandCampina<\/strong>\u00a0veut se concentrer sur une marque de lait forte : <strong>Joyvalle<\/strong> sera d\u00e9sormais int\u00e9gr\u00e9\u00a0sous le parapluie de\u00a0Campina.<\/p>\n<p><!--break--><\/p>\n<h2>Nouveaux emballages<\/h2>\n<p>Avec un assortiment de lait clair et distinctif, FrieslandCampina souhaite offrir une plus-value aux consommateurs et aux retailers, lit-on dans un communiqu\u00e9 de presse. Dans cette optique le fabricant de produits laitiers a opt\u00e9 pour une marque de lait forte, qu\u2019il pourra soutenir pleinement : Campina. D\u00e9sormais le logo Campina appara\u00eetra donc sur les emballages Joyvalle. Ce changement sera communiqu\u00e9 sur les conditionnements entre juin et septembre. Les nouveaux emballages CampinaJoyvalle seront disponibles en magasin \u00e0 partir de septembre.<\/p>\n<p>\nCes briques combineront les points forts de Campina et Joyvalle : Campina est synonyme de lait de p\u00e2turage belge, d\u2019agriculture durable et de prix laitiers \u00e9quitables pour les \u00e9leveurs. Joyvalle pour sa part produit du lait AA enrichi en vitamine D. Dans la pratique ce label AA a quelque peu perdu de sa pertinence, puisqu\u2019aujourd\u2019hui quasi toutes les entreprises laiti\u00e8res r\u00e9pondent aux normes de qualit\u00e9.<\/p>\n<p>\nEn Belgique FrieslandCampina dispose de sites de production \u00e0 Aalter, Bornem, Bree, Destelbergen, Genk et Lummen. Le groupe emploie 1.500 personnes et a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 984 millions d\u2019euros en 2017.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le fabricant de produits laitiers FrieslandCampina\u00a0veut se concentrer sur une marque de lait forte : Joyvalle sera d\u00e9sormais int\u00e9gr\u00e9\u00a0sous le parapluie de\u00a0Campina. Nouveaux emballages Avec un assortiment de lait clair et distinctif, FrieslandCampina souhaite offrir une plus-value aux consommateurs et aux retailers, lit-on dans un communiqu\u00e9 de presse. Dans cette optique le fabricant de produits [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La marque de lait Joyvalle int\u00e9gr\u00e9e \u00e0 Campina - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le fabricant de produits laitiers FrieslandCampina veut se concentrer sur une marque de lait forte : Joyvalle sera d\u00e9sormais int\u00e9gr\u00e9 sous le parapluie de 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