{"id":27065,"date":"2018-06-21T08:29:13","date_gmt":"2018-06-21T08:29:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/ceconomy-cede-sa-division-russe\/"},"modified":"2018-06-21T08:29:13","modified_gmt":"2018-06-21T08:29:13","slug":"ceconomy-cede-sa-division-russe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/ceconomy-cede-sa-division-russe\/","title":{"rendered":"Ceconomy c\u00e8de sa division russe"},"content":{"rendered":"<p><strong>Ceconomy<\/strong>, maison-m\u00e8re de <strong>MediaMarkt<\/strong>, n\u2019est jamais parvenu \u00e0 percer sur le march\u00e9 russe. D\u00e8s lors le groupe c\u00e8de ses activit\u00e9s russes \u00e0 la cha\u00eene d\u2019\u00e9lectronique locale <strong>M.video<\/strong>, dans laquelle il prend une participation.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0\u00ab Une bonne alternative \u00bb<\/h2>\n<p>Ceconomy se d\u00e9barrasse ainsi de sa branche russe d\u00e9ficitaire. Le groupe c\u00e8de ses activit\u00e9s au holding russe <strong>Safmar<\/strong> et prend une participation de 15% dans le leader local M.video, filiale de Safmar. Le retailer \u00e9vite ainsi le co\u00fbt d\u2019un retrait brutal du march\u00e9 russe. Les 46 magasins Media Markt ne fermeront pas leurs portes, mais seront convertis.<\/p>\n<p>\nDans une interview accord\u00e9e au Handelsblatt, le CEO de Cecenomy, Pieter Haas, <a href=\"https:\/\/www.handelsblatt.com\/unternehmen\/handel-konsumgueter\/pieter-haas-im-interview-ceconomy-chef-rechtfertigt-russland-deal-wir-haben-einen-fairen-preis-bezahlt-\/22713184.html?ticket=ST-2135048-tR6qXdtFISerRWXIPvy9-ap1\" target=\"_blank\" rel=\"noopener\">parle d\u2019un deal \u00e9quitable<\/a>. \u00ab Il est clair que nous n\u2019aurions jamais pu jouer un r\u00f4le de leader sur le march\u00e9 russe par nos propres moyens. Nous avons cherch\u00e9 et trouv\u00e9 une bonne alternative. \u00bb Il souligne que le march\u00e9 russe, avec sa population importante et ses chiffres de croissance \u00e9lev\u00e9s, reste tr\u00e8s int\u00e9ressant. M.video fait partie du holding Safmar du milliardaire russe Michail Goetseriev. La cha\u00eene d\u00e9tient une part de march\u00e9 de 26% et a r\u00e9cemment repris son concurrent Eldorado.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ceconomy, maison-m\u00e8re de MediaMarkt, n\u2019est jamais parvenu \u00e0 percer sur le march\u00e9 russe. D\u00e8s lors le groupe c\u00e8de ses activit\u00e9s russes \u00e0 la cha\u00eene d\u2019\u00e9lectronique locale M.video, dans laquelle il prend une participation. \u00a0\u00ab Une bonne alternative \u00bb Ceconomy se d\u00e9barrasse ainsi de sa branche russe d\u00e9ficitaire. Le groupe c\u00e8de ses activit\u00e9s au holding russe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27062,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ceconomy c\u00e8de sa division russe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ceconomy, maison-m\u00e8re de MediaMarkt, n\u2019est jamais parvenu \u00e0 percer sur le march\u00e9 russe. 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