{"id":27077,"date":"2018-06-21T11:21:47","date_gmt":"2018-06-21T11:21:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/fox-cie-ouvre-un-17eme-magasin-de-jouets-a-tournai-2\/"},"modified":"2018-06-21T11:21:47","modified_gmt":"2018-06-21T11:21:47","slug":"fox-cie-ouvre-un-17eme-magasin-de-jouets-a-tournai-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/fox-cie-ouvre-un-17eme-magasin-de-jouets-a-tournai-2\/","title":{"rendered":"Fox &amp; Cie ouvre un 17\u00e8me magasin de jouets \u00e0 Tournai"},"content":{"rendered":"<p>La cha\u00eene wallonne de magasins de jouets <strong>Fox &amp; Cie <\/strong>a ouvert son 17\u00e8me\u00a0point de vente\u00a0dans le centre commercial Les Bastions \u00e0 Tournai. \u00ab Quelle crise du march\u00e9 du jouet ? \u00bb, se demande l\u2019enseigne.<\/p>\n<p><!--break--><\/p>\n<h2>\u00ab Le march\u00e9 du jouet n\u2019est pas en grosse difficult\u00e9 \u00bb<\/h2>\n<p>Le nouveau magasin de Tournai propose un assortiment original, avec une attention particuli\u00e8re pour les marques belges, et int\u00e8gre le webshop de la cha\u00eene dans une strat\u00e9gie omnicanal. Les magasins physiques mettent l\u2019accent sur l\u2019exp\u00e9rience client, avec entre autres des tables de jeux, des jouets\u00a0expos\u00e9s et des bo\u00eetes ouvertes pour permettre de tester les jeux sur place.<\/p>\n<p>\nL\u2019an dernier Fox &amp; Cie a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 8,3 millions d\u2019euros, soit une hausse de pas moins de 49%. Malgr\u00e9 un march\u00e9 difficile, l\u2019enseigne de jouets a d\u00e9j\u00e0 enregistr\u00e9 une croissance de son chiffre d\u2019affaires de 22% pour la p\u00e9riode jusqu\u2019\u00e0 fin mai.<\/p>\n<p>\nCe groupe de magasins ind\u00e9pendants, fond\u00e9 en 2014, a d\u00e9marr\u00e9 avec \u00e0 peine trois magasins et en compte d\u00e9sormais dix-sept. \u00ab Le march\u00e9 du jouet n\u2019est pas en grosse difficult\u00e9, mais subit toutefois \u2013 comme tant d\u2019autres secteurs \u2013 la forte croissance du e-commerce et le changement d\u2019habitudes de consommation des consommateurs. Ces \u00e9l\u00e9ments obligent les commer\u00e7ants \u00e0 se remettre en question et \u00e0 d\u00e9velopper de nouveaux concepts pour mieux r\u00e9pondre aux consommateurs 2.0 \u00bb, explique le co-fondateur Fr\u00e9d\u00e9ric Henrotte.<\/p>\n<p>\nL\u2019\u00e9volution positive de Fox &amp; Cie contraste tr\u00e8s nettement avec la situation critique de l\u2019enseigne de jouets fran\u00e7aise La Grande R\u00e9cr\u00e9, qui vient d\u2019annoncer <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/l%E2%80%99enseigne-de-jouets-la-grande-r%C3%A9cr%C3%A9-jette-l%E2%80%99%C3%A9ponge-en-belgique\" target=\"_blank\" rel=\"noopener\">la fermeture de tous ses magasins belges<\/a>, soit seize au total.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene wallonne de magasins de jouets Fox &amp; Cie a ouvert son 17\u00e8me\u00a0point de vente\u00a0dans le centre commercial Les Bastions \u00e0 Tournai. \u00ab Quelle crise du march\u00e9 du jouet ? \u00bb, se demande l\u2019enseigne. \u00ab Le march\u00e9 du jouet n\u2019est pas en grosse difficult\u00e9 \u00bb Le nouveau magasin de Tournai propose un assortiment original, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27074,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fox &amp; Cie ouvre un 17\u00e8me magasin de jouets \u00e0 Tournai - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene wallonne de magasins de jouets Fox &amp; Cie a ouvert son 17\u00e8me point de vente dans le centre commercial Les Bastions \u00e0 Tournai. \u00ab Quelle crise du march\u00e9 du jouet ? 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