{"id":27087,"date":"2018-06-21T15:08:34","date_gmt":"2018-06-21T15:08:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-lance-son-propre-service-de-reparation-en-magasin-2\/"},"modified":"2018-06-21T15:08:34","modified_gmt":"2018-06-21T15:08:34","slug":"hm-lance-son-propre-service-de-reparation-en-magasin-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-lance-son-propre-service-de-reparation-en-magasin-2\/","title":{"rendered":"H&M lance son propre service de r\u00e9paration en magasin"},"content":{"rendered":"

H&M<\/strong> introduit un nouveau concept : Take Care, un espace au sein du magasin o\u00f9 les clients peuvent faire r\u00e9parer ou personnaliser leurs v\u00eatements. Tant le nouveau magasin de Paris que le flagship store de Hambourg disposent d\u00e9j\u00e0 de ce service.<\/p>\n

<\/p>\n

R\u00e9paration ou customisation<\/h2>\n

Dans le cadre de sa strat\u00e9gie durable, H&M souhaite se d\u00e9barrasser de l\u2019image qui associe la fast-fashion \u00e0 une mode jetable. C\u2019est pourquoi l\u2019enseigne lance un nouveau concept : l\u2019espace Take Care. Le nouveau magasin H&M La Fayette \u00e0 Paris, qui au coin du boulevard Haussmann et la rue La Fayette occupe 5.000 m\u00b2 sur six \u00e9tages<\/a>, dispose d\u00e9j\u00e0 d\u2019un tel espace :\u00a0 il s\u2019agit d\u2019un v\u00e9ritable atelier de couture, o\u00f9 les clients ont la possibilit\u00e9 de faire r\u00e9parer ou personnaliser leurs v\u00eatements.<\/p>\n

\nLe premier corner Take Care a vu le jour en avril \u00e0 Hambourg<\/a>, o\u00f9 le concept a \u00e9t\u00e9 introduit en tant que test. Lors du lancement des \u2018influenceurs\u2019 y ont anim\u00e9 des workshops autour d\u2019une mode plus durable. Sous une \u00e9norme verri\u00e8re avec vue sur un mur v\u00e9g\u00e9tal le service Take Care effectue gratuitement de petites r\u00e9parations. Seul le mat\u00e9riel est payant : 2 \u00e0 3 euros pour un bouton (pression) et 5 euros pour une broderie ou un patch. Le client peut par exemple y faire recouvrir un accroc\u00a0 dans son pantalon ou encore personnaliser un v\u00eatement avec un patch ou une broderie avec son nom.<\/p>\n

\nUne d\u00e9march\u00e9 \u00e9coresponsable<\/h2>\n

Pour allonger la dur\u00e9e de vie des v\u00eatements, H&M lance \u00e9galement une nouvelle gamme d\u2019articles d\u2019entretien, notamment des produits de lessive pour linge d\u00e9licat, des d\u00e9tachants, ainsi que des kits de couture et des patchs sp\u00e9ciaux pour les v\u00eatements H&M.<\/p>\n

\n\u00ab Depuis 2013 en France nous offrons une deuxi\u00e8me vie aux v\u00eatements et au linge de maison, toutes marques confondues, dont notre client\u00e8le souhaite se d\u00e9barrasser. Nous travaillons avec la firme I:CO qui les recycle et offrons en \u00e9change \u00e0 nos clients un bon de r\u00e9duction de 15% pour tous sacs de v\u00eatements apport\u00e9s. Avec Take Care nous avons voulu aller\u00a0plus loin dans cette d\u00e9marche \u00e9coresponsable <\/a>\u00bb, expliquait Anna Gedda, responsable durabilit\u00e9, dans le journal Le Parisien lors de l\u2019ouverture du flagship store \u00e0 Paris.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

H&M introduit un nouveau concept : Take Care, un espace au sein du magasin o\u00f9 les clients peuvent faire r\u00e9parer ou personnaliser leurs v\u00eatements. Tant le nouveau magasin de Paris que le flagship store de Hambourg disposent d\u00e9j\u00e0 de ce service. R\u00e9paration ou customisation Dans le cadre de sa strat\u00e9gie durable, H&M souhaite se d\u00e9barrasser […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27087","post","type-post","status-publish","format-standard","hentry","category-mode"],"acf":[],"yoast_head":"\nH&M lance son propre service de r\u00e9paration en magasin - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"H&M introduit un nouveau concept : Take Care, un espace au sein du magasin o\u00f9 les clients peuvent faire r\u00e9parer ou personnaliser leurs v\u00eatements. 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