{"id":27194,"date":"2018-06-28T13:04:00","date_gmt":"2018-06-28T13:04:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/le-benefice-de-hm-group-en-deca-des-attentes-une-fois-de-plus\/"},"modified":"2018-06-28T13:04:00","modified_gmt":"2018-06-28T13:04:00","slug":"le-benefice-de-hm-group-en-deca-des-attentes-une-fois-de-plus","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-benefice-de-hm-group-en-deca-des-attentes-une-fois-de-plus\/","title":{"rendered":"Le b\u00e9n\u00e9fice de H&amp;M Group en-de\u00e7\u00e0 des attentes, une fois de plus"},"content":{"rendered":"<p>Le groupe de mode su\u00e9dois <strong>Hennes &amp; Mauritz<\/strong>, qui d\u00e9tient notamment les enseignes <strong>H&amp;M<\/strong>, <strong>COS<\/strong>, <strong>Monki<\/strong> et <strong>&amp;Other Stories<\/strong>, a enregistr\u00e9 un b\u00e9n\u00e9fice inf\u00e9rieur aux attentes, et ce pour le quatri\u00e8me trimestre cons\u00e9cutif.<\/p>\n<p><!--break--><\/p>\n<h2>\u00ab Une p\u00e9riode excitante et difficile \u00bb<\/h2>\n<p>Bien qu\u2019au deuxi\u00e8me trimestre le chiffre d\u2019affaires du groupe ait augment\u00e9 de 2% \u00e0 60,5 milliards de couronnes su\u00e9doises (5,8 milliards d\u2019euros), le b\u00e9n\u00e9fice net par contre a chut\u00e9 de 21% \u00e0 4,6 milliards de couronnes (450 millions d\u2019euros). Le g\u00e9ant su\u00e9dois de la mode a \u00e9t\u00e9 confront\u00e9 \u00e0 des probl\u00e8mes logistiques en Belgique, en France, en Italie et aux Etats-Unis, avec pour cons\u00e9quence le gonflement de stocks. Afin d\u2019\u00e9couler ces stocks H&amp;M s\u2019est vu contraint de r\u00e9duire les prix de bon nombre d\u2019articles.<\/p>\n<p>\nLes difficult\u00e9s persistantes de H&amp;M p\u00e8sent sur le b\u00e9n\u00e9fice depuis quatre trimestres cons\u00e9cutifs. Le groupe doit non seulement faire face \u00e0 la concurrence de l\u2019enseigne plus branch\u00e9e (et surtout plus rapide) <strong>Zara<\/strong>, mais doit \u00e9galement affronter des webshops tr\u00e8s performants, comme <strong>Zalando <\/strong>et <strong>About You<\/strong>. \u00ab La transformation rapide du retail dans le secteur de la mode se poursuit et <a href=\"https:\/\/about.hm.com\/en\/media\/news\/financial-reports\/2018\/6\/2970840.html\" target=\"_blank\" rel=\"noopener\">nous nous trouvons dans une p\u00e9riode de transition<\/a>, qui est \u00e0 la fois excitante et difficile \u00bb, pr\u00e9cise le CEO Karl-Johan Persson dans un communiqu\u00e9 concernant les chiffres trimestriels.<\/p>\n<p>\nMais le CEO se montre optimiste : \u00ab Les choses vont dans le bon sens et nous nous attendons \u00e0 un\u00a0 second semestre plus solide \u00bb, souligne-t-il, tout en ajoutant qu\u2019il y a encore du pain sur la planche. Cette ann\u00e9e le groupe ouvrira 390 nouveaux magasins, principalement dans les pays \u00e9mergents, mais en fermera 150, surtout sur les march\u00e9s plus matures.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe de mode su\u00e9dois Hennes &amp; Mauritz, qui d\u00e9tient notamment les enseignes H&amp;M, COS, Monki et &amp;Other Stories, a enregistr\u00e9 un b\u00e9n\u00e9fice inf\u00e9rieur aux attentes, et ce pour le quatri\u00e8me trimestre cons\u00e9cutif. \u00ab Une p\u00e9riode excitante et difficile \u00bb Bien qu\u2019au deuxi\u00e8me trimestre le chiffre d\u2019affaires du groupe ait augment\u00e9 de 2% \u00e0 60,5 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le b\u00e9n\u00e9fice de H&amp;M Group en-de\u00e7\u00e0 des attentes, une fois de plus - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe de mode su\u00e9dois Hennes &amp; Mauritz, qui d\u00e9tient notamment les enseignes H&amp;M, COS, Monki et &amp;Other Stories, a enregistr\u00e9 un b\u00e9n\u00e9fice 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