{"id":27225,"date":"2018-07-02T08:44:38","date_gmt":"2018-07-02T08:44:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/auchan-casino-et-metro-forment-une-nouvelle-alliance-dachat\/"},"modified":"2018-07-02T08:44:38","modified_gmt":"2018-07-02T08:44:38","slug":"auchan-casino-et-metro-forment-une-nouvelle-alliance-dachat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/auchan-casino-et-metro-forment-une-nouvelle-alliance-dachat\/","title":{"rendered":"Auchan, Casino et Metro forment une nouvelle alliance d\u2019achat"},"content":{"rendered":"

Les\u00a0enseignes de distribution \u00a0fran\u00e7aises Auchan<\/strong>, Casino <\/strong>et Schiever <\/strong>s\u2019allient avec Metro <\/strong>pour cr\u00e9er un nouveau groupe d\u2019achat. Via cette alliance d\u00e9nomm\u00e9e Horizon<\/strong>,\u00a0ils effectueront des achats en commun\u00a0tant en France qu\u2019\u00e0 l\u2019\u00e9tranger.<\/p>\n

<\/p>\n

D\u00e9j\u00e0 op\u00e9rationnel pour les n\u00e9gociations 2019<\/h2>\n

Selon les membres fondateurs, la nouvelle centrale d\u2019achat devrait permettre de n\u00e9gocier davantage en concertation, de mani\u00e8re \u00e9quilibr\u00e9e et innovante avec les fournisseurs<\/a>, et ce au lieu des n\u00e9gociations purement transactionnelles. En d\u2019autres termes, gr\u00e2ce aux \u00ab nouvelles alliances \u00bb, comme indiqu\u00e9 dans le communiqu\u00e9 de presse, les d\u00e9taillants esp\u00e8rent travailler plus \u00e9troitement les uns avec les autres et avec les fournisseurs.<\/p>\n

\u00a0<\/p>\n

N\u00e9anmoins, les fournisseurs craignent une augmentation de la pression exerc\u00e9e par les retailers \u00e0 la suite \u00e0 cette alliance. La centrale d\u2019achat souhaite \u00eatre op\u00e9rationnelle avant les nouvelles n\u00e9gociations annuelles de 2019 : l\u2019Autorit\u00e9 de la Concurrence doit donner son avis sur cette alliance avant le 18 juillet et les quatre partenaires esp\u00e8rent d\u00e9marrer la collaboration d\u00e8s le mois d\u2019octobre.<\/p>\n

\u00a0
\nDes relations nationales et internationales<\/h2>\n

Au cours des trois derniers mois, des pourparlers auraient d\u2019abord eu lieu entre Auchan et Casino<\/a>, puis Metro et Schiever se seraient rajout\u00e9s. Les acteurs ont conclu des accords dans trois domaines : les relations avec des fabricants internationaux de marques, avec des marques nationales ainsi qu\u2019avec le secteur agricole seront d\u00e9sormais entretenues par Horizon. En ce qui concerne les petites et moyennes entreprises, ainsi que les agriculteurs individuels, chaque groupe m\u00e8nera ses propres discussions s\u00e9par\u00e9ment.<\/p>\n

\u00a0<\/p>\n

Depuis Gen\u00e8ve, l\u2019alliance d\u2019achat n\u00e9gociera conjointement avec les fabricants internationaux de marques pour toutes les cha\u00eenes, en \u00e9change de plus de services internationaux. Des appels d\u2019offres seront \u00e9galement lanc\u00e9s conjointement pour leurs marques de distributeur et leurs frais g\u00e9n\u00e9raux. Au niveau national, les acteurs fran\u00e7ais n\u00e9gocieront ensemble avec une centaine de fabricants de marques nationaux.<\/p>\n

\nDe plus en plus d\u2019alliances fran\u00e7aises<\/h2>\n

Horizon ouvre la porte aux autres acteurs : les quatre fondateurs s\u2019attendent \u00e0 ce que d\u2019autres partenaires les rejoignent. Ils mentionnent la compl\u00e9mentarit\u00e9 g\u00e9ographique des membres fondateurs comme un atout : Metro est actif dans 35 pays, Auchan dans 17 pays et Casino qui en plus de la France est implant\u00e9 en Am\u00e9rique latine et dans l\u2019Oc\u00e9an Indien.<\/p>\n

\u00a0<\/p>\n

En France, cela fait d\u00e9j\u00e0 un certain temps que les retailers sont en train de forger des partenariats et des alliances. On a appris plus t\u00f4t que Carrefour <\/strong>et Syst\u00e8me U<\/strong> \u00e9taient en pourparlers avanc\u00e9s \u00e0 propos d\u2019une alliance d\u2019achat<\/a>. Les supermarch\u00e9s craignent la concurrence d\u2019Amazon<\/strong> qui a indiqu\u00e9 vouloir se concentrer sur l\u2019approvisionnement du march\u00e9 fran\u00e7ais en produits alimentaires et en produits frais.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Les\u00a0enseignes de distribution \u00a0fran\u00e7aises Auchan, Casino et Schiever s\u2019allient avec Metro pour cr\u00e9er un nouveau groupe d\u2019achat. Via cette alliance d\u00e9nomm\u00e9e Horizon,\u00a0ils effectueront des achats en commun\u00a0tant en France qu\u2019\u00e0 l\u2019\u00e9tranger. D\u00e9j\u00e0 op\u00e9rationnel pour les n\u00e9gociations 2019 Selon les membres fondateurs, la nouvelle centrale d\u2019achat devrait permettre de n\u00e9gocier davantage en concertation, de mani\u00e8re \u00e9quilibr\u00e9e […]<\/p>\n","protected":false},"author":1,"featured_media":27222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nAuchan, Casino et Metro forment une nouvelle alliance d\u2019achat - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les enseignes de distribution fran\u00e7aises Auchan, Casino et Schiever s\u2019allient avec Metro pour cr\u00e9er un nouveau groupe d\u2019achat. 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