{"id":27339,"date":"2018-07-11T14:29:59","date_gmt":"2018-07-11T14:29:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/le-geant-chinois-du-web-mise-sur-litalie\/"},"modified":"2018-07-11T14:29:59","modified_gmt":"2018-07-11T14:29:59","slug":"le-geant-chinois-du-web-mise-sur-litalie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/le-geant-chinois-du-web-mise-sur-litalie\/","title":{"rendered":"Le g\u00e9ant chinois du web mise sur l\u2019Italie"},"content":{"rendered":"<p>Le g\u00e9ant chinois du web <strong>JD.com<\/strong> souhaite s\u2019implanter en Italie. Cela signifierait un deuxi\u00e8me bureau europ\u00e9en en peu de temps pour le grand rival d\u2019<strong>Alibaba<\/strong>.<\/p>\n<p><!--break--><\/p>\n<h2>L\u2019Europe dans la ligne de mire<\/h2>\n<p>L\u2019emplacement d\u2019un bureau \u00e0 Milan t\u00e9moigne de <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/jdcom-lorgne-l%E2%80%99europe\" target=\"_blank\" rel=\"noopener\">la pulsion d\u2019expansion europ\u00e9enne de JD.com<\/a>. L\u2019entreprise cherche \u00e0 s\u2019\u00e9tendre \u00e0 d\u2019autres pays europ\u00e9ens au plus vite : lors de l\u2019ouverture r\u00e9cente de son bureau \u00e0 Paris, en France, l\u2019entreprise avait d\u00e9j\u00e0 annonc\u00e9 son intention d\u2019\u00e9tudier les possibilit\u00e9s d\u2019implantation en Allemagne et au Royaume-Uni.<\/p>\n<p>\u00a0<\/p>\n<p>Le webshop chinois existe depuis 1998 et vaut aujourd\u2019hui pr\u00e8s de 47 milliards en bourse. Au total, JD.com emploie plus de 150.000 personnes dans le monde entier. Parmi les principaux investisseurs, on retrouve <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/la-collaboration-avec-walmart-booste-jdcom\" target=\"_blank\" rel=\"noopener\">la cha\u00eene de supermarch\u00e9s am\u00e9ricaine Walmart<\/a> (11%) et les entreprises technologiques Tencent et Google. Pour pouvoir participer \u00e0 l\u2019expansion internationale, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/google-investit-550-millions-de-dollars-dans-jdcom\" target=\"_blank\" rel=\"noopener\">Google a d\u00e9j\u00e0 investi 550 millions de dollars <\/a>(480 millions d\u2019euros) dans l\u2019entreprise. Sur son propre march\u00e9, l\u2019e-retailer propose principalement des produits tels que des smartphones, des ordinateurs portables, des cosm\u00e9tiques, de la nourriture et des billets d\u2019avion.<\/p>\n<p>\u00a0<\/p>\n<p>En se d\u00e9ployant sur le march\u00e9 europ\u00e9en, JD.com <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/le-combat-de-quatre-grands-retailers-pour-l%E2%80%99h%C3%A9g%C3%A9monie-mondiale\" target=\"_blank\" rel=\"noopener\">entre en concurrence avec Amazon<\/a>, actuellement leader du march\u00e9. Contrairement \u00e0 Amazon, JD.com poss\u00e8de son propre r\u00e9seau logistique, ce qui signifie que le webshop chinois construira son propre r\u00e9seau d\u2019entrep\u00f4ts en Europe. En ce qui concerne la livraison \u00e0 domicile, l\u2019entreprise souhaite nouer des partenariats locaux.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant chinois du web JD.com souhaite s\u2019implanter en Italie. Cela signifierait un deuxi\u00e8me bureau europ\u00e9en en peu de temps pour le grand rival d\u2019Alibaba. L\u2019Europe dans la ligne de mire L\u2019emplacement d\u2019un bureau \u00e0 Milan t\u00e9moigne de la pulsion d\u2019expansion europ\u00e9enne de JD.com. L\u2019entreprise cherche \u00e0 s\u2019\u00e9tendre \u00e0 d\u2019autres pays europ\u00e9ens au plus vite [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le g\u00e9ant chinois du web mise sur l\u2019Italie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"JD.com d\u00e9sire fortement s\u2019implanter en Italie tr\u00e8s bient\u00f4t. 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