{"id":27348,"date":"2018-07-12T09:01:13","date_gmt":"2018-07-12T09:01:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ab-inbev-en-tandem-avec-lentreprise-turque-efes-sur-le-marche-russe\/"},"modified":"2018-07-12T09:01:13","modified_gmt":"2018-07-12T09:01:13","slug":"ab-inbev-en-tandem-avec-lentreprise-turque-efes-sur-le-marche-russe","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ab-inbev-en-tandem-avec-lentreprise-turque-efes-sur-le-marche-russe\/","title":{"rendered":"AB InBev en tandem avec l\u2019entreprise turque Efes sur le march\u00e9 russe"},"content":{"rendered":"<p>Afin de contrer le succ\u00e8s d\u00e9croissant sur le march\u00e9 russe, <strong>AB InBev<\/strong> a regroup\u00e9 ses activit\u00e9s au pays de Vladimir Poutine avec celles de l\u2019entreprise turque <strong>Anadolu Efes <\/strong>dans une joint-venture.<\/p>\n<p><!--break--><\/p>\n<h2>50\/50, mais les Turcs sont aux commandes op\u00e9rationnelles<\/h2>\n<p>La joint-venture aurait \u00e9t\u00e9 cr\u00e9\u00e9e il y a d\u00e9j\u00e0 quelques mois, selon le journal De Tijd qui indique que la Russie a disparu des comptes du g\u00e9ant belgo-br\u00e9silien au deuxi\u00e8me trimestre. AB InBev et Efes \u00ab contr\u00f4lent chacun la moiti\u00e9 de l\u2019entreprise, mais ce sont les Turcs qui seraient aux commandes \u00bb, affirme le journal d\u2019affaires. AB InBev recevrait un dividende de la joint-venture.<\/p>\n<p>\u00a0<\/p>\n<p>Selon Robert Jan Vos, analyste chez ABN Amro, la Russie ne serait plus \u00ab un march\u00e9 principal \u00bb pour AB InBev. \u00ab En collaborant ensemble, Efes et AB InBev augmentent leur \u00e9chelle, ce qui leur donne plus de puissance et leur permet de r\u00e9duire les co\u00fbts. AB InBev peut profiter des \u00e9conomies d\u2019\u00e9chelle sans y contribuer activement \u00bb, pr\u00e9cise-t-il au journal.<\/p>\n<p>\u00a0<\/p>\n<p>Cela fait des ann\u00e9es que les ventes d\u2019AB InBev d\u00e9clinent en Russie, depuis que le gouvernement a intensifi\u00e9 sa lutte contre l\u2019abus d\u2019alcool, notamment en interdisant la publicit\u00e9 pour l\u2019alcool et en augmentant significativement les accises sur l\u2019alcool. La tactique d\u00e9ploy\u00e9e avec succ\u00e8s par AB InBev en Chine \u2013 miser sur des bi\u00e8res \u00e0 l\u2019image plus exclusive (comme <strong>Stella Artois<\/strong> et <strong>Budweiser<\/strong>) \u2013 n\u2019a pas \u00e9t\u00e9 fructueuse en Russie. AB InBev d\u00e9tenait une part de march\u00e9 de 13,9% en Russie et \u00e9tait num\u00e9ro deux (juste avant Efes), mais bien derri\u00e8re Danish Carlsberg qui d\u00e9tient 40% du march\u00e9. Depuis l\u2019acquisition de SABMiller en 2016, le g\u00e9ant brassicole de Louvain d\u00e9tient une participation minoritaire de 24% dans Anadolu Efes.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afin de contrer le succ\u00e8s d\u00e9croissant sur le march\u00e9 russe, AB InBev a regroup\u00e9 ses activit\u00e9s au pays de Vladimir Poutine avec celles de l\u2019entreprise turque Anadolu Efes dans une joint-venture. 50\/50, mais les Turcs sont aux commandes op\u00e9rationnelles La joint-venture aurait \u00e9t\u00e9 cr\u00e9\u00e9e il y a d\u00e9j\u00e0 quelques mois, selon le journal De Tijd [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AB InBev en tandem avec l\u2019entreprise turque Efes sur le march\u00e9 russe - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Afin de contrer le succ\u00e8s d\u00e9croissant sur le march\u00e9 russe, AB InBev a regroup\u00e9 ses activit\u00e9s au pays de Vladimir Poutine avec celles de l\u2019entreprise turque Anadolu 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