{"id":27396,"date":"2018-07-17T09:39:04","date_gmt":"2018-07-17T09:39:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/cette-annee-amazon-prime-day-assure-le-spectacle-et-la-controverse-2\/"},"modified":"2018-07-17T09:39:04","modified_gmt":"2018-07-17T09:39:04","slug":"cette-annee-amazon-prime-day-assure-le-spectacle-et-la-controverse-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/cette-annee-amazon-prime-day-assure-le-spectacle-et-la-controverse-2\/","title":{"rendered":"Cette ann\u00e9e, Amazon Prime Day assure le spectacle et la controverse"},"content":{"rendered":"<p>Les membres d\u2019<strong>Amazon<\/strong> Prime f\u00eatent leur Prime Day aujourd\u2019hui. L\u2019importance de cette journ\u00e9e de shopping \u00e0 bas prix tant controvers\u00e9e ne cesse de cro\u00eetre : Amazon a d\u00e9but\u00e9 le festival avec des concerts et les concurrents proposent des prix cass\u00e9s.<\/p>\n<p><!--break--><\/p>\n<h2>Les concurrents suivent la tendance<\/h2>\n<p>Malgr\u00e9 un bref crash au d\u00e9marrage aux Etats-Unis, l\u2019Amazon Prime Day bat son plein depuis hier. Cette ann\u00e9e, le festival du shopping en ligne dure 36 heures, soit encore plus longtemps que l\u2019ann\u00e9e derni\u00e8re, et les acheteurs membres d\u2019Amazon Prime peuvent profiter de rabais exclusifs et de lancements de produits dans le monde entier. Pour la premi\u00e8re fois, les membres Prime peuvent \u00e9galement participer aux Pays-Bas.<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019importance du Prime Day ne cesse de cro\u00eetre \u2013 ou du moins, c\u2019est ce que pr\u00e9tend Amazon. Comme son rival chinois Alibaba, Amazon ajoute \u00e9galement du show et du spectacle \u00e0 cet \u00e9v\u00e9nement discount. Le weekend dernier, l\u2019entreprise a organis\u00e9 des concerts, un d\u2019Ariana Grande notamment, qui bien s\u00fbr, ne sont visibles que via le service de streaming de l\u2019entreprise de technologie et retail. Frappant : malgr\u00e9 la longue pr\u00e9paration, le site am\u00e9ricain a crash\u00e9 d\u00e8s le d\u00e9marrage. L\u2019afflux \u00e9tait-il trop massif, ou c\u2019est Amazon qui souhaitait surtout cr\u00e9er cette impression ? Un coup mont\u00e9 ou non, cela a permis au g\u00e9ant retail de Seattle de b\u00e9n\u00e9ficier d\u2019une tr\u00e8s grande attention m\u00e9diatique suppl\u00e9mentaire.<\/p>\n<p>\u00a0<\/p>\n<p>Les retailers concurrents se sont m\u00eal\u00e9s \u00e0 l\u2019\u00e9v\u00e9nement. <strong>Walmart <\/strong>et <strong>Target <\/strong>offrent \u00e9galement des ristournes pendant cette p\u00e9riode de deux jours, alors que d\u2019autres grands retailers comme <strong>Home Depot<\/strong>, <strong>Staples <\/strong>et <strong>Best Buy<\/strong> r\u00e9agissent en ajustant leurs prix aux offres promotionnelles d\u2019Amazon Prime Day.<\/p>\n<h2>\nBoycott et gr\u00e8ves en Europe<\/h2>\n<p>N\u00e9anmoins, les protestations contre le Prime Day sont de plus en plus nombreuses. Un <a href=\"https:\/\/www.forbes.com\/sites\/janetwburns\/2018\/07\/15\/amazon-boycott-unites-workers-gamers-shoppers-for-prime-day-protest\/#7bea4d7eec29\" target=\"_blank\" rel=\"noopener\">appel au boycott s\u2019est transform\u00e9 en un v\u00e9ritable mouvement de contestation<\/a>, soutenu par les employ\u00e9s, les acheteurs, les journalistes et les utilisateurs des plateformes vid\u00e9o d\u2019Amazon. Ils se plaignent des conditions de travail, en particulier dans les centres de fulfilment du g\u00e9ant en ligne, o\u00f9 les travailleurs se plaignent d\u2019une charge de travail trop lourde, d\u2019un traitement incorrect (comme le licenciement en cas de maladie ou le refus d\u2019accorder des pauses) et d\u2019une r\u00e9mun\u00e9ration trop basse.<\/p>\n<p>\u00a0<\/p>\n<p>En Espagne, les travailleurs d\u2019Amazon font la gr\u00e8ve depuis trois jours, et des actions syndicales sont \u00e9galement en cours en France, en Italie, en Pologne et au Royaume-Uni. En Allemagne, l<a href=\"https:\/\/www.esmmagazine.com\/amazon-workers-strike-germany-joining-spain-poland\/62420\" target=\"_blank\" rel=\"noopener\">e syndicat Verdi appelle \u00e0 une gr\u00e8ve spontan\u00e9e<\/a>, bien qu\u2019Amazon pense que seule une infime partie des plus de 12.000 employ\u00e9s allemands vont r\u00e9ellement arr\u00eater le travail et que les livraisons ne seront pas retard\u00e9es.<\/p>\n<p>\u00a0<\/p>\n<h2>Objectif : gagner de nouvelles \u00e2mes Prime<\/h2>\n<p>Comme la majeure partie du chiffre d\u2019affaires d\u2019Amazon \u2013 et tous ses b\u00e9n\u00e9fices \u2013 proviennent des services technologiques, <a href=\"https:\/\/money.cnn.com\/2018\/07\/15\/news\/companies\/amazon-prime-day-2018-deals-sales-echo-alexa\/index.html\" target=\"_blank\" rel=\"noopener\">le chiffre d\u2019affaires suppl\u00e9mentaire r\u00e9alis\u00e9 le jour du Prime Day est certes le bienvenu, mais pas r\u00e9ellement significatif<\/a> en soi. Selon un analyste de Wedbush Securities chez CNN, le chiffre d\u2019affaires du lundi ne sera \u2018que\u2019 six fois sup\u00e9rieur \u00e0 celui d\u2019un jour habituel et repr\u00e9sente pr\u00e8s de 2% du chiffre d\u2019affaires total.<\/p>\n<p>\u00a0<br \/>\nIl est nettement plus important de gagner de nouvelles \u00e2mes pr\u00eates \u00e0 s\u2019abonner au programme d\u2019adh\u00e9sion Prime : les membres d\u00e9penseraient pr\u00e8s de 1400 dollars par an chez Amazon, alors que les non-membres d\u00e9pensent \u00e0 peu pr\u00e8s 600 dollars, selon Consumer Intelligence Research Partners. Avec son \u00ab No\u00ebl en juillet \u00bb, comme le CFO d\u2019Amazon Brian Olsavsky nomme le Prime Day, l\u2019entreprise esp\u00e8re donc surtout attirer de nouveaux membres et lier ainsi de plus en plus de personnes \u00e0 l\u2019\u00e9cosyst\u00e8me Amazon.<\/p>\n<p>\u00a0<\/p>\n<p>Aujourd\u2019hui, plus de la moiti\u00e9 de toutes les familles am\u00e9ricaines seraient d\u00e9j\u00e0 membres du service Prime. Celui qui en fait usage, l\u2019utilise de plus en plus au fil des ans, affirme Amazon. En effet, selon eMarketer, <a href=\"https:\/\/guce.oath.com\/collectConsent?brandType=nonEu&amp;.done=https%3A%2F%2Ftechcrunch.com%2F2018%2F07%2F13%2Famazons-share-of-the-us-e-commerce-market-is-now-49-or-5-of-all-retail-spend%2F%3Fguccounter%3D2&amp;sessionId=3_cc-session_864a9a71-649e-4d9c-ba08-917f235bf3c2&amp;lang=&amp;inline=false\" target=\"_blank\" rel=\"noopener\">Amazon d\u00e9tient d\u00e9j\u00e0 49,1% de toutes les d\u00e9penses retail online<\/a> aux Etats-Unis, ce qui lui conf\u00e8re une avance \u00e9norme sur <strong>eBay<\/strong> (6,6%) qui se positionne \u00e0 la seconde place. Avec l\u2019ajout de magasins physiques et de services, l\u2019\u00e9cosyst\u00e8me devient de plus en plus puissant.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les membres d\u2019Amazon Prime f\u00eatent leur Prime Day aujourd\u2019hui. L\u2019importance de cette journ\u00e9e de shopping \u00e0 bas prix tant controvers\u00e9e ne cesse de cro\u00eetre : Amazon a d\u00e9but\u00e9 le festival avec des concerts et les concurrents proposent des prix cass\u00e9s. Les concurrents suivent la tendance Malgr\u00e9 un bref crash au d\u00e9marrage aux Etats-Unis, l\u2019Amazon Prime [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cette ann\u00e9e, Amazon Prime Day assure le spectacle et la controverse - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les membres d\u2019Amazon Prime f\u00eatent leur Prime Day aujourd\u2019hui. 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