{"id":27547,"date":"2018-07-26T18:58:47","date_gmt":"2018-07-26T18:58:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/"},"modified":"2018-07-26T18:58:47","modified_gmt":"2018-07-26T18:58:47","slug":"zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/","title":{"rendered":"Zalando ouvre une boutique physique de cosm\u00e9tiques en collaboration avec Est\u00e9e Lauder"},"content":{"rendered":"<p>Le concept store \u2018Beauty Station\u2019 de <strong>Zalando<\/strong> \u00e0 Berlin se veut une plateforme d\u2019essai visant \u00e0 nouer le dialogue entre les marques de cosm\u00e9tiques et les consommateurs. A noter que pour ce projet l\u2019e-tailer allemand s\u2019est associ\u00e9 \u00e0 <strong>Est\u00e9e Lauder<\/strong>.<\/p>\n<p><!--break--><\/p>\n<h2>Atteindre les millennials<\/h2>\n<p>Apr\u00e8s le lancement online de sa cat\u00e9gorie \u2018beaut\u00e9\u2019 en mars dernier, Zalando ouvre une boutique physique de cosm\u00e9tiques, baptis\u00e9e Beauty Station, ce samedi 28 juillet \u00e0 Berlin, dans le quartier branch\u00e9 Mitte. Un groupe s\u00e9lect d\u2019invit\u00e9s a d\u00e9j\u00e0 pu d\u00e9couvrir le concept en avant-premi\u00e8re. Sur une surface de 160 m\u00b2 la boutique vend 53 marques de produits de beaut\u00e9. L\u2019assortiment en ligne est bien plus vaste encore, avec 150 marques et pr\u00e8s de 5.000 produits, disponibles uniquement en Allemagne.<\/p>\n<p>\u00a0<\/p>\n<p>Au travers de ce magasin physique Zalando souhaite faire la diff\u00e9rence, gr\u00e2ce \u00e0 un assortiment choisi avec soin, des exp\u00e9riences produits tactiles, des tutoriels et des conseils promulgu\u00e9s par des experts en beaut\u00e9. La boutique propose \u00e9galement des s\u00e9ances de maquillage et de manicure. Le concept store fera \u00e9galement office de plateforme d\u2019essai pour le lancement de nouveaux produits. L\u2019objectif est de nouer le dialogue entre les marques et les clients.<\/p>\n<p>\u00a0<\/p>\n<p>Dans le cadre de ce projet Zalando travaille en \u00e9troite collaboration avec le groupe de cosm\u00e9tiques Est\u00e9e Lauder, qui y propose ses marques haute de gamme M.A.C Cosmetics, Est\u00e9e Lauder, Clinique et Origins. \u00ab\u00a0Les attentes des consommateurs et le comportement d\u2019achat \u00e9voluent sans cesse. Notre strat\u00e9gie omnicanale vise \u00e0 atteindre les millennials au moment et \u00e0 l\u2019endroit o\u00f9 ils souhaitent faire leur shopping\u00a0\u00bb, explique Eric Daugan, responsable digital du groupe. Ce partenariat permet \u00e0 Zalando d\u2019offrir \u00e0 ses clients une gamme de produits de beaut\u00e9 de renom.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le concept store \u2018Beauty Station\u2019 de Zalando \u00e0 Berlin se veut une plateforme d\u2019essai visant \u00e0 nouer le dialogue entre les marques de cosm\u00e9tiques et les consommateurs. A noter que pour ce projet l\u2019e-tailer allemand s\u2019est associ\u00e9 \u00e0 Est\u00e9e Lauder. Atteindre les millennials Apr\u00e8s le lancement online de sa cat\u00e9gorie \u2018beaut\u00e9\u2019 en mars dernier, Zalando [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando ouvre une boutique physique de cosm\u00e9tiques en collaboration avec Est\u00e9e Lauder - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le concept store \u2018Beauty Station\u2019 de Zalando \u00e0 Berlin se veut une plateforme d\u2019essai visant \u00e0 nouer le dialogue entre les marques de cosm\u00e9tiques et les consommateurs. A noter que pour ce projet l\u2019e-tailer allemand s\u2019est associ\u00e9 \u00e0 Est\u00e9e Lauder.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zalando ouvre une boutique physique de cosm\u00e9tiques en collaboration avec Est\u00e9e Lauder - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le concept store \u2018Beauty Station\u2019 de Zalando \u00e0 Berlin se veut une plateforme d\u2019essai visant \u00e0 nouer le dialogue entre les marques de cosm\u00e9tiques et les consommateurs. A noter que pour ce projet l\u2019e-tailer allemand s\u2019est associ\u00e9 \u00e0 Est\u00e9e Lauder.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-26T18:58:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Zalando-Beauty-Station-2_Credits-Zalando-Nils-Krueger.jpg?fit=1198%2C800&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1198\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Zalando ouvre une boutique physique de cosm\u00e9tiques en collaboration avec Est\u00e9e Lauder\",\"datePublished\":\"2018-07-26T18:58:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\\\/\"},\"wordCount\":313,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Zalando-Beauty-Station-2_Credits-Zalando-Nils-Krueger.jpg\",\"articleSection\":[\"Beaut\u00e9\\\/Soins\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\\\/\",\"name\":\"Zalando ouvre une boutique physique de cosm\u00e9tiques en collaboration avec Est\u00e9e Lauder - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Zalando-Beauty-Station-2_Credits-Zalando-Nils-Krueger.jpg\",\"datePublished\":\"2018-07-26T18:58:47+00:00\",\"description\":\"Le concept store \u2018Beauty Station\u2019 de Zalando \u00e0 Berlin se veut une plateforme d\u2019essai visant \u00e0 nouer le dialogue entre les marques de cosm\u00e9tiques et les consommateurs. A noter que pour ce projet l\u2019e-tailer allemand s\u2019est associ\u00e9 \u00e0 Est\u00e9e Lauder.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Zalando-Beauty-Station-2_Credits-Zalando-Nils-Krueger.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/Zalando-Beauty-Station-2_Credits-Zalando-Nils-Krueger.jpg\",\"width\":1198,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/beaute-soins\\\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Zalando ouvre une boutique physique de cosm\u00e9tiques en collaboration avec Est\u00e9e Lauder\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\",\"name\":\"dev@grandiz.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g\",\"caption\":\"dev@grandiz.com\"},\"sameAs\":[\"http:\\\/\\\/preprod.retaildetail.be\"],\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/devgrandiz-com\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zalando ouvre une boutique physique de cosm\u00e9tiques en collaboration avec Est\u00e9e Lauder - RetailDetail BE","description":"Le concept store \u2018Beauty Station\u2019 de Zalando \u00e0 Berlin se veut une plateforme d\u2019essai visant \u00e0 nouer le dialogue entre les marques de cosm\u00e9tiques et les consommateurs. A noter que pour ce projet l\u2019e-tailer allemand s\u2019est associ\u00e9 \u00e0 Est\u00e9e Lauder.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/","og_locale":"fr_FR","og_type":"article","og_title":"Zalando ouvre une boutique physique de cosm\u00e9tiques en collaboration avec Est\u00e9e Lauder - RetailDetail BE","og_description":"Le concept store \u2018Beauty Station\u2019 de Zalando \u00e0 Berlin se veut une plateforme d\u2019essai visant \u00e0 nouer le dialogue entre les marques de cosm\u00e9tiques et les consommateurs. A noter que pour ce projet l\u2019e-tailer allemand s\u2019est associ\u00e9 \u00e0 Est\u00e9e Lauder.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/","og_site_name":"RetailDetail BE","article_published_time":"2018-07-26T18:58:47+00:00","og_image":[{"width":1198,"height":800,"url":"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Zalando-Beauty-Station-2_Credits-Zalando-Nils-Krueger.jpg?fit=1198%2C800&quality=100&strip=all&ssl=1","type":"image\/jpeg"}],"author":"dev@grandiz.com","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"dev@grandiz.com","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/"},"author":{"name":"dev@grandiz.com","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9"},"headline":"Zalando ouvre une boutique physique de cosm\u00e9tiques en collaboration avec Est\u00e9e Lauder","datePublished":"2018-07-26T18:58:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/"},"wordCount":313,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Zalando-Beauty-Station-2_Credits-Zalando-Nils-Krueger.jpg","articleSection":["Beaut\u00e9\/Soins"],"inLanguage":"fr-FR","copyrightYear":"2018","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/","name":"Zalando ouvre une boutique physique de cosm\u00e9tiques en collaboration avec Est\u00e9e Lauder - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Zalando-Beauty-Station-2_Credits-Zalando-Nils-Krueger.jpg","datePublished":"2018-07-26T18:58:47+00:00","description":"Le concept store \u2018Beauty Station\u2019 de Zalando \u00e0 Berlin se veut une plateforme d\u2019essai visant \u00e0 nouer le dialogue entre les marques de cosm\u00e9tiques et les consommateurs. A noter que pour ce projet l\u2019e-tailer allemand s\u2019est associ\u00e9 \u00e0 Est\u00e9e Lauder.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Zalando-Beauty-Station-2_Credits-Zalando-Nils-Krueger.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Zalando-Beauty-Station-2_Credits-Zalando-Nils-Krueger.jpg","width":1198,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/zalando-ouvre-une-boutique-physique-de-cosmetiques-en-collaboration-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Zalando ouvre une boutique physique de cosm\u00e9tiques en collaboration avec Est\u00e9e Lauder"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/ba2d383452a753a3a1ce8cdb349b5fc9","name":"dev@grandiz.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5f53ce9fb6eed4a60e5aaaa712be8773880fa9459d9cac9bc4aa4fdbce3f447f?s=96&d=mm&r=g","caption":"dev@grandiz.com"},"sameAs":["http:\/\/preprod.retaildetail.be"],"url":"https:\/\/www.retaildetail.be\/fr\/author\/devgrandiz-com\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/Zalando-Beauty-Station-2_Credits-Zalando-Nils-Krueger.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/27547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=27547"}],"version-history":[{"count":0,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/27547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/27544"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=27547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=27547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=27547"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=27547"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=27547"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=27547"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=27547"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=27547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}