{"id":27593,"date":"2018-07-31T09:11:34","date_gmt":"2018-07-31T09:11:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/marks-spencer-envoie-ses-collaborateurs-a-lecole-informatique-2\/"},"modified":"2018-07-31T09:11:34","modified_gmt":"2018-07-31T09:11:34","slug":"marks-spencer-envoie-ses-collaborateurs-a-lecole-informatique-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/marks-spencer-envoie-ses-collaborateurs-a-lecole-informatique-2\/","title":{"rendered":"Marks &amp; Spencer envoie ses collaborateurs \u00e0 l\u2019\u00e9cole informatique"},"content":{"rendered":"<p>L\u2019enseigne britannique <strong>Marks &amp; Spencer <\/strong>lance une \u2018Data Academy\u2019 pour ses collaborateurs. Le personnel peut y acqu\u00e9rir des comp\u00e9tences num\u00e9riques. La cha\u00eene en difficult\u00e9 esp\u00e8re ainsi cr\u00e9er une culture digitale \u00e0 tous les niveaux de l\u2019entreprise.<\/p>\n<p><!--break--><\/p>\n<h2>Vers une culture et une mentalit\u00e9 digitales<\/h2>\n<p>\u00ab La transformation de notre business est cruciale pour notre survie, et nos coll\u00e8gues ont un \u00e9norme r\u00f4le\u00a0 \u00e0 jouer en ce sens. Nous devons changer leur comportement digital, leur mentalit\u00e9 et notre culture, afin de pr\u00e9parer l\u2019entreprise \u00e0 l\u2019\u00e8re digitale \u00bb, explique le CEO Steve Rowe. C\u2019est pourquoi l\u2019enseigne de grands magasins, qui peine \u00e0 trouver sa place dans le nouveau paysage du retail et qui r\u00e9cemment encore a <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/100-magasins-marks-spencer-contraints-%C3%A0-la-fermeture\" target=\"_blank\" rel=\"noopener\">annonc\u00e9 la fermeture de cent magasins<\/a>, a fond\u00e9 \u2013 selon ses propres dires \u2013 la premi\u00e8re \u2018Data Academy\u2019 au monde d\u00e9di\u00e9e au retail, et ce en collaboration avec les enseignants informatiques de Decoded.<\/p>\n<p>\nPlus de mille collaborateurs de tous les niveaux de l\u2019entreprise, allant du comptable \u00e0 l\u2019employ\u00e9 de magasin, seront encourag\u00e9s \u00e0 participer \u00e0 une formation de dix-huit mois, durant laquelle ils <a href=\"https:\/\/www.information-age.com\/marks-spencer-data-academy-123473828\/\" target=\"_blank\" rel=\"noopener\">se familiariseront avec les nouveaux outils d\u2019analyse de donn\u00e9es <\/a>et les derni\u00e8res technologies, comme le \u2018machine learning\u2019. Une fois la formation termin\u00e9e, les collaborateurs obtiendront un certificat en analyse de donn\u00e9es de la British Computing Society.<\/p>\n<p>\nUne formation est \u00e9galement pr\u00e9vue pour les membres de l\u2019\u00e9quipe directionnelle de M&amp;S, qui devront participer \u00e0 un programme de &lsquo;Data Leadership\u2019, o\u00f9 ils s\u2019initieront \u00e0 certaines technologies, comme l\u2019intelligence artificielle par exemple. Ainsi le management est appel\u00e9 \u00e0 devenir \u00ab l\u2019\u00e9quipe directionnelle la plus comp\u00e9tente en mati\u00e8re de donn\u00e9es dans le retail \u00bb.<\/p>\n<p>\nSelon le CEO, la fondation de cette acad\u00e9mie constitue le plus grand investissement digital de Marks &amp; Spencer dans son propre personnel. L\u2019objectif est d\u2019impliquer les collaborateurs dans la transformation digitale de l\u2019entreprise.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019enseigne britannique Marks &amp; Spencer lance une \u2018Data Academy\u2019 pour ses collaborateurs. Le personnel peut y acqu\u00e9rir des comp\u00e9tences num\u00e9riques. La cha\u00eene en difficult\u00e9 esp\u00e8re ainsi cr\u00e9er une culture digitale \u00e0 tous les niveaux de l\u2019entreprise. Vers une culture et une mentalit\u00e9 digitales \u00ab La transformation de notre business est cruciale pour notre survie, et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marks &amp; Spencer envoie ses collaborateurs \u00e0 l\u2019\u00e9cole informatique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019enseigne britannique Marks &amp; Spencer lance une \u2018Data Academy\u2019 pour ses collaborateurs. 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