{"id":27597,"date":"2018-07-31T13:24:52","date_gmt":"2018-07-31T13:24:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/samsung-mine-par-les-chinois-2\/"},"modified":"2018-07-31T13:24:52","modified_gmt":"2018-07-31T13:24:52","slug":"samsung-mine-par-les-chinois-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/samsung-mine-par-les-chinois-2\/","title":{"rendered":"Samsung min\u00e9 par les Chinois"},"content":{"rendered":"<p>Le 2\u00e8me trimestre s\u2019est av\u00e9r\u00e9 d\u00e9cevant pour le g\u00e9ant de l\u2019\u00e9lectronique <strong>Samsung\u00a0<\/strong>: le chiffre d\u2019affaires est en recul suite aux faibles ventes de smartphones. La concurrence de fabricants meilleur march\u00e9 p\u00e8se sur l\u2019entreprise sud-cor\u00e9enne.<\/p>\n<p><!--break--><\/p>\n<h2>Inf\u00e9rieur aux attentes ajust\u00e9es<\/h2>\n<p>Au deuxi\u00e8me trimestre le chiffre d\u2019affaires de Samsung a chut\u00e9 de 4% \u00e0 58,5 billions de wons (45 milliards d\u2019euros). Le b\u00e9n\u00e9fice op\u00e9rationnel par contre a progress\u00e9 de 5,7% pour atteindre \u00e0 14,9 billions de wons (11 milliards d\u2019euros). Au bout du compte il reste un b\u00e9n\u00e9fice net de 11 billions de wons (8 milliards d\u2019euros), un r\u00e9sultat en l\u00e9g\u00e8re baisse par rapport \u00e0 l\u2019an dernier et un rien en-de\u00e7\u00e0 des 11,6 billions de wons attendus.<\/p>\n<p>\nSamsung <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electronique\/samsung-s%E2%80%99inqui%C3%A8te-de-sa-propre-croissance\" target=\"_blank\" rel=\"noopener\">avait d\u00e9j\u00e0 annonc\u00e9 une croissance ralentie et des ventes de smartphones d\u00e9cevantes<\/a>, mais les r\u00e9sultats publi\u00e9s sont encore l\u00e9g\u00e8rement inf\u00e9rieurs aux pr\u00e9visions. Le fabricant d\u2019\u00e9lectronique souffre de la guerre commerciale am\u00e9ricano-chinoise, de la baisse des prix de certaines puces m\u00e9moires et surtout de <a href=\"https:\/\/www.bloomberg.com\/view\/articles\/2018-07-31\/there-s-another-reason-samsung-s-profit-dropped\" target=\"_blank\" rel=\"noopener\">la popularit\u00e9 grandissante des smartphones meilleur march\u00e9 de fabricants chinois<\/a>, estime CNBC.<\/p>\n<h2>\nLa concurrence chinoise grignote des parts de march\u00e9<\/h2>\n<p>Suite \u00e0 la concurrence f\u00e9roce de marques chinoises, telles que Huawei et Xiaomi, Samsung perd des parts de march\u00e9 en Chine et en Inde, les plus gros march\u00e9s pour les smartphones. De ce fait le b\u00e9n\u00e9fice brut de la division mobile de Samsung a chut\u00e9 de 34% par rapport \u00e0 l\u2019an dernier. La division des puces m\u00e9moires par contre\u00a0 a r\u00e9alis\u00e9 de bons r\u00e9sultats, mais n\u2019a pu compenser les faibles performances de la division mobile.<\/p>\n<p>\nPour le deuxi\u00e8me semestre l\u2019entreprise sud-cor\u00e9enne s\u2019attend \u00e0 ce que la forte croissance de la division des puces m\u00e9moires se poursuive, gr\u00e2ce \u00e0 la capacit\u00e9 grandissante dans les centres de donn\u00e9es. Par contre pour la division des smartphones le groupe pr\u00e9voit un renforcement de la concurrence, qui annonce en effet le lancement nouveaux mod\u00e8les.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 2\u00e8me trimestre s\u2019est av\u00e9r\u00e9 d\u00e9cevant pour le g\u00e9ant de l\u2019\u00e9lectronique Samsung\u00a0: le chiffre d\u2019affaires est en recul suite aux faibles ventes de smartphones. La concurrence de fabricants meilleur march\u00e9 p\u00e8se sur l\u2019entreprise sud-cor\u00e9enne. Inf\u00e9rieur aux attentes ajust\u00e9es Au deuxi\u00e8me trimestre le chiffre d\u2019affaires de Samsung a chut\u00e9 de 4% \u00e0 58,5 billions de wons [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung min\u00e9 par les Chinois - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le 2\u00e8me trimestre s\u2019est av\u00e9r\u00e9 d\u00e9cevant pour le g\u00e9ant de l\u2019\u00e9lectronique Samsung : le chiffre d\u2019affaires est en recul suite aux faibles ventes de smartphones. 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