{"id":2780,"date":"2013-03-08T16:33:16","date_gmt":"2013-03-08T16:33:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/bricolage-jardin\/petite-maladresse-de-gamma-et-spar-pour-la-journee-de-la-femme\/"},"modified":"2013-03-08T16:33:16","modified_gmt":"2013-03-08T16:33:16","slug":"petite-maladresse-de-gamma-et-spar-pour-la-journee-de-la-femme","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/petite-maladresse-de-gamma-et-spar-pour-la-journee-de-la-femme\/","title":{"rendered":"Petite maladresse de Gamma et Spar pour la Journ\u00e9e de la femme"},"content":{"rendered":"<h2>Journ\u00e9e internationale de la femme<\/h2>\n<p>L\u2019annonce de Gamma dans son folder de l\u2019octroi d\u2019une r\u00e9duction de 20% uniquement aux dames \u00e0 l\u2019occasion de la Journ\u00e9e de la femme, n\u2019a pas \u00e9t\u00e9 appr\u00e9ci\u00e9e par tout le monde. Certains ont estim\u00e9 que cette promotion \u00e9tait discriminatoire envers les hommes. Finalement apr\u00e8s l\u2019intervention de l\u2019Institut pour l\u2019\u00e9galit\u00e9 des femmes et des hommes (IEFH), tant les hommes que les femmes auront droit \u00e0 la r\u00e9duction de 20%. Vera Claes, pr\u00e9sidente de l\u2019IEFH, confirme qu\u2019il n\u2019est pas l\u00e9gal d\u2019octroyer des r\u00e9ductions uniquement aux femmes.<\/p>\n<p>La controverse concerne principalement le folder imprim\u00e9, qui contrairement au site internet, ne mentionne pas que la r\u00e9duction annonc\u00e9e est valable \u00e9galement pour les hommes.\u00a0 Rudi Petit-Jean, directeur de Gamma Belgique, souligne que Gamma n\u2019a jamais eu l\u2019intention de discriminer les hommes et que bien entendu la r\u00e9duction est \u00e9galement accord\u00e9e aux hommes, mais que par un oubli ceci n\u2019a pas \u00e9t\u00e9 stipul\u00e9 dans le folder.<\/p>\n<p>\u00ab Une erreur regrettable \u00bb, selon Werner Van Gansbeke, directeur marketing et communication chez Gamma Belgique, qui estime par ailleurs que la promotion n\u2019enfreint pas la loi anti-discrimination, \u00e9tant\u00a0 donn\u00e9 que \u00ab dans nos spots radio et sur nos affiches, nous renvoyons toujours vers les conditions sur notre site internet. \u00bb\u00a0 Une chose est s\u00fbre, la dame responsable de l\u2019impression du folder n\u2019est pas pr\u00eate \u00e0 oublier cette Journ\u00e9e de la femme.<\/p>\n<h2>\n<br \/>Spar a-t-il ridiculis\u00e9 les femmes ?<\/h2>\n<p>L\u2019initiative de Spar pour la Journ\u00e9e\u00a0 de la femme n\u2019est pas pass\u00e9e inaper\u00e7ue non plus : dans une \u00e9dition sp\u00e9ciale du journal De Morgen, enti\u00e8rement r\u00e9dig\u00e9e par des femmes, Spar souhaite aux dames une agr\u00e9able Journ\u00e9e de la femme \u2026 dans une publicit\u00e9 o\u00f9 n\u2019apparaissent que des femmes en tablier \u00e0 la cuisine.<\/p>\n<p>Tr\u00e8s vite les r\u00e9actions ont fus\u00e9 sur internet, certains jugeant la publicit\u00e9\u00a0 d\u2019une maladresse stupide, alors que d\u2019autres estiment qu\u2019il s\u2019agit l\u00e0 d\u2019un bel exemple de marketing viral. Mais peut-\u00eatre aurait-il \u00e9t\u00e9 pr\u00e9f\u00e9rable pour Spar Belgique de suivre <a target=\"_blank\" href=\"https:\/\/twitter.com\/SparNL\/status\/309997748776755201\/photo\/1\" rel=\"noopener\">l\u2019approche de ses coll\u00e8gues n\u00e9erlandais<\/a> \u2026<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Journ\u00e9e internationale de la femme L\u2019annonce de Gamma dans son folder de l\u2019octroi d\u2019une r\u00e9duction de 20% uniquement aux dames \u00e0 l\u2019occasion de la Journ\u00e9e de la femme, n\u2019a pas \u00e9t\u00e9 appr\u00e9ci\u00e9e par tout le monde. Certains ont estim\u00e9 que cette promotion \u00e9tait discriminatoire envers les hommes. Finalement apr\u00e8s l\u2019intervention de l\u2019Institut pour l\u2019\u00e9galit\u00e9 des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Petite maladresse de Gamma et Spar pour la Journ\u00e9e de la femme - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/petite-maladresse-de-gamma-et-spar-pour-la-journee-de-la-femme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Petite maladresse de Gamma et Spar pour la Journ\u00e9e de la femme - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Journ\u00e9e internationale de la femme L\u2019annonce de Gamma dans son folder de l\u2019octroi d\u2019une r\u00e9duction de 20% uniquement aux dames \u00e0 l\u2019occasion de la Journ\u00e9e de la femme, n\u2019a pas \u00e9t\u00e9 appr\u00e9ci\u00e9e par tout le monde. 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