{"id":27858,"date":"2018-08-17T08:55:50","date_gmt":"2018-08-17T08:55:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/les-grands-retailers-europeens-flambent-largent-2\/"},"modified":"2018-08-17T08:55:50","modified_gmt":"2018-08-17T08:55:50","slug":"les-grands-retailers-europeens-flambent-largent-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-grands-retailers-europeens-flambent-largent-2\/","title":{"rendered":""Les grands retailers europ\u00e9ens flambent l'argent""},"content":{"rendered":"

Bon nombre de grands groupes de distribution d\u00e9truisent la valeur actionnariale pl\u00fbtot que d’en cr\u00e9er : leurs investissements ne sont pas rentables, tout simplement, affirme le professeur en retail Marcel Corstjens.<\/p>\n

<\/p>\n

Probl\u00e8me britannique<\/h2>\n

Le britannique Tesco, par exemple, a flamb\u00e9 12,8 milliards d’euros depuis 2004. Durant cette m\u00eame p\u00e9riode Carrefour a vu partir en fum\u00e9e environ 2,2 milliards d’euros de capital investi. R\u00e9cemment Ahold Delhaize et Metro sont pass\u00e9s dans le rouge<\/a>, explique Corstjens sur le site German Retail Blog. Le professeur se base sur des chiffres de Bloomberg concernant l’Economic Value Added (EVA) ou la valeur \u00e9conomique ajout\u00e9e, un indicateur permettant de mesurer les v\u00e9ritables performances financi\u00e8res d’une entreprise. En gros l’EVA est la diff\u00e9rence entre le b\u00e9n\u00e9fice op\u00e9rationnel net par rapport au co\u00fbt du capital investi. Une EVA n\u00e9gative signifie donc que les investissements ne sont pas rentables et qu’il est donc question de destruction de la valeur actionnariale.<\/p>\n

\u00a0<\/p>\n

Sur ce plan Carrefour est un cas probl\u00e9matique depuis des ann\u00e9es, estime Corstjens, tout comme les retailers britanniques d’ailleurs. Depuis des ann\u00e9es trois des quatre plus grandus distributeurs au Royaume-Uni d\u00e9truisent de la valeur, et le quatri\u00e8me (ASDA) a r\u00e9cemment jet\u00e9 l’\u00e9ponge pour fusionner avec Sainsbury. Preuve que le march\u00e9 est en grandes difficult\u00e9s : la croissance des discounters Aldi et Lidl met les grands acteurs sous pression. Etant donn\u00e9 qu’ils ne parviennent pas \u00e0 se distinguer, ils sont\u00a0 en proie aux guerres des prix. En outre la croissance de petits magasins de proximit\u00e9 constitue \u00e9galement un d\u00e9fi pour ces retailers : ils ont trop de magasins de grand format et doivent investir dans la proximit\u00e9. En m\u00eame temps l’e-commerce g\u00e9n\u00e8re de la croissance, mais pas (encore) de rendement.<\/p>\n

\nManagement d\u00e9faillant<\/h2>\n

Mais il y a \u00e9galement de bons \u00e9l\u00e8ves, notamment les distributeurs BIM, Jeronimo Martins ou encore Colruyt. Bien qu’ils soient confront\u00e9s aux m\u00eames d\u00e9fis structurels, ils parviennent \u00e0 cr\u00e9er de la valeur. C’est le cas \u00e9galement pour les cha\u00eenes am\u00e9ricaines Walmart, Kroger et Costco, par exemple Selon le professeur, les discounters Aldi et Lidl, eux aussi, g\u00e9n\u00e8rent de la valeur, mais les chiffres en question ne sont pas disponibles. La destruction de valeur t\u00e9moigne avant tout d’un management d\u00e9faillant.<\/p>\n

\nEn outre une EVA n\u00e9gative n’est pas toujours un mauvais signe : les gros investissements sont parfois n\u00e9cessaires et ne g\u00e9n\u00e8rent du b\u00e9n\u00e9fice qu’\u00e0 long terme. L’an dernier AB InBev par exemple avait une EVA n\u00e9gative suite aux co\u00fbts li\u00e9s \u00e0 la reprise de SABMiller. Amazon aussi affiche une EVA n\u00e9gative, vu ses gros investissements dans la technologie. Mais contrairement aux retailers britanniques, l’entreprise conna\u00eet une croissance exponentielle et pr\u00e9voit un bon retour sur investissement – et apparemment les investisseurs y croient.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Bon nombre de grands groupes de distribution d\u00e9truisent la valeur actionnariale pl\u00fbtot que d’en cr\u00e9er : leurs investissements ne sont pas rentables, tout simplement, affirme le professeur en retail Marcel Corstjens. Probl\u00e8me britannique Le britannique Tesco, par exemple, a flamb\u00e9 12,8 milliards d’euros depuis 2004. Durant cette m\u00eame p\u00e9riode Carrefour a vu partir en fum\u00e9e […]<\/p>\n","protected":false},"author":1,"featured_media":27855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-27858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\n"Les grands retailers europ\u00e9ens flambent l'argent" - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bon nombre de grands groupes de distribution d\u00e9truisent la valeur actionnariale pl\u00fbtot que d'en cr\u00e9er : leurs investissements ne sont pas rentables, tout simplement, affirme le professeur en retail Marcel Corstjens.\" \/>\n<meta name=\"robots\" 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