{"id":2791,"date":"2013-03-13T16:10:03","date_gmt":"2013-03-13T16:10:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/orval-retire-ses-casiers-de-biere-des-supermarches\/"},"modified":"2013-03-13T16:10:03","modified_gmt":"2013-03-13T16:10:03","slug":"orval-retire-ses-casiers-de-biere-des-supermarches","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/orval-retire-ses-casiers-de-biere-des-supermarches\/","title":{"rendered":"Orval retire ses casiers de bi\u00e8re des supermarch\u00e9s"},"content":{"rendered":"<h2>Une offre insuffisante<\/h2>\n<p>La brasserie d\u2019Orval produit annuellement 69.000 hectolitres de bi\u00e8re, ce qui est nettement insuffisant pour r\u00e9pondre \u00e0 l\u2019\u00e9norme demande. Des strat\u00e9gies ont \u00e9t\u00e9 imagin\u00e9es, afin de d\u00e9terminer qui a droit \u00e0 quelle quantit\u00e9 :\u00a0 ainsi les commer\u00e7ants en bi\u00e8re disposent d\u2019un stock limit\u00e9 pour approvisionner les caf\u00e9s.<\/p>\n<p>Ce stock limit\u00e9 \u00e9tant rapidement \u00e9puis\u00e9, les patrons de caf\u00e9s se rendaient dans les supermarch\u00e9s pour s\u2019y procurer les casiers de bi\u00e8re Orval, commente Fran\u00e7ois Harenne, directeur de la brasserie d\u2019Orval. Avec pour cons\u00e9quence,\u00a0 le m\u00e9contentement des particuliers qui ne trouvaient plus leur bi\u00e8re favorite dans les rayons des supermarch\u00e9s.<\/p>\n<h2>\n<br \/>Une solution test\u00e9e avec succ\u00e8s chez Delhaize<\/h2>\n<p>Un nouvel emballage devrait rem\u00e9dier \u00e0 cette situation : les moines ont demand\u00e9 \u00e0 Delhaize de ne plus vendre\u00a0 l\u2019Orval en bacs, mais par bouteille ou par pack de quatre. Ce type d\u2019emballage devrait dissuader les patrons de caf\u00e9s de stocker de grande quantit\u00e9 d\u2019Orval.<\/p>\n<p>Comme cette strat\u00e9gie semble bien fonctionner, d\u2019autres supermarch\u00e9s ont \u00e9t\u00e9 pri\u00e9s de retirer les casiers de bi\u00e8re de leur rayon. Une solution qui risque de ne pas faire l\u2019unanimit\u00e9 \u2026<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une offre insuffisante La brasserie d\u2019Orval produit annuellement 69.000 hectolitres de bi\u00e8re, ce qui est nettement insuffisant pour r\u00e9pondre \u00e0 l\u2019\u00e9norme demande. Des strat\u00e9gies ont \u00e9t\u00e9 imagin\u00e9es, afin de d\u00e9terminer qui a droit \u00e0 quelle quantit\u00e9 :\u00a0 ainsi les commer\u00e7ants en bi\u00e8re disposent d\u2019un stock limit\u00e9 pour approvisionner les caf\u00e9s. Ce stock limit\u00e9 \u00e9tant rapidement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orval retire ses casiers de bi\u00e8re des supermarch\u00e9s - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/orval-retire-ses-casiers-de-biere-des-supermarches\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orval retire ses casiers de bi\u00e8re des supermarch\u00e9s - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Une offre insuffisante La brasserie d\u2019Orval produit annuellement 69.000 hectolitres de bi\u00e8re, ce qui est nettement insuffisant pour r\u00e9pondre \u00e0 l\u2019\u00e9norme demande. 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