{"id":28075,"date":"2018-08-29T14:39:29","date_gmt":"2018-08-29T14:39:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/succes-mitige-pour-les-petits-magasins-urbains-dikea\/"},"modified":"2018-08-29T14:39:29","modified_gmt":"2018-08-29T14:39:29","slug":"succes-mitige-pour-les-petits-magasins-urbains-dikea","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/succes-mitige-pour-les-petits-magasins-urbains-dikea\/","title":{"rendered":"Succ\u00e8s mitig\u00e9 pour les petits magasins urbains d\u2019Ikea ?"},"content":{"rendered":"<p>Les petits magasins urbains d\u2019<strong>Ikea<\/strong> ne connaissent finalement pas le succ\u00e8s escompt\u00e9. En Norv\u00e8ge, la cha\u00eene d\u2019ameublement et de d\u00e9coration ferme trois sites en centre-ville. Les b\u00e9n\u00e9fices sont d\u00e9cevants et les Su\u00e9dois veulent r\u00e9duire les co\u00fbts.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\nLe petit magasin urbain fait place \u00e0 l\u2019e-commerce<\/h2>\n<p>Ikea a ouvert de petits magasins urbains dans les villes norv\u00e9giennes d\u2019Oslo, \u00c5lesund et Troms\u00f8 en 2015 et 2016. Ces magasins urbains \u00e9taient en phase de test \u2013 \u00e9galement pour le reste du monde \u2013 et devaient servir de point de service et d\u2019enl\u00e8vement. Ce test n\u2019a pas \u00e9t\u00e9 fructueux puisque la cha\u00eene d\u2019ameublement vient d\u2019annoncer la fermeture des trois sites. Au lieu des petits magasins urbains, le retailer su\u00e9dois souhaite maintenant se concentrer davantage sur l\u2019e-commerce, avec une gamme de produits plus vaste et une livraison plus rapide des commandes en ligne. Le magasin en tant qu\u2019\u00e9tape interm\u00e9diaire n\u2019a d\u00e8s lors plus aucune utilit\u00e9.<\/p>\n<p>\u00a0<\/p>\n<p>Ikea souhaite ainsi r\u00e9duire les co\u00fbts de 10% en Norv\u00e8ge. Le b\u00e9n\u00e9fice y est en baisse et le retailer de meubles en kit est en qu\u00eate d\u2019un renouveau sur une p\u00e9riode de trois ans. Le personnel des trois petits magasins urbains qui fermeront leurs portes, retrouveront un emploi dans une des autres succursales.<\/p>\n<p>\nIkea poss\u00e8de encore de petits magasins urbains \u00e0 l\u2019\u00e9tranger, dont un \u00e0 Hambourg. En d\u00e9but d\u2019ann\u00e9e, le retailer a \u00e9galement annonc\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/furniture\/ikea-envisage-l%E2%80%99ouverture-d%E2%80%99un-magasin-citadin-au-c%C5%93ur-de-paris\" target=\"_blank\" rel=\"noopener\">son intention d\u2019ouvrir davantage de v\u00e9ritables magasins dans les centres urbains<\/a> : il recherche des emplacements notamment \u00e0 Copenhague, Londres et Paris. A partir de 2019, la gamme Ikea devra \u00eatre de plus en plus accessible pour les citadins sans voiture.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les petits magasins urbains d\u2019Ikea ne connaissent finalement pas le succ\u00e8s escompt\u00e9. En Norv\u00e8ge, la cha\u00eene d\u2019ameublement et de d\u00e9coration ferme trois sites en centre-ville. Les b\u00e9n\u00e9fices sont d\u00e9cevants et les Su\u00e9dois veulent r\u00e9duire les co\u00fbts. \u00a0 Le petit magasin urbain fait place \u00e0 l\u2019e-commerce Ikea a ouvert de petits magasins urbains dans les villes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Succ\u00e8s mitig\u00e9 pour les petits magasins urbains d\u2019Ikea ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les petits magasins urbains d\u2019Ikea ne connaissent finalement pas le succ\u00e8s escompt\u00e9. 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