{"id":28079,"date":"2018-08-30T07:20:20","date_gmt":"2018-08-30T07:20:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/changement-de-direction-chez-di\/"},"modified":"2018-08-30T07:20:20","modified_gmt":"2018-08-30T07:20:20","slug":"changement-de-direction-chez-di","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/changement-de-direction-chez-di\/","title":{"rendered":"Changement \u00e0 la direction de Di"},"content":{"rendered":"<p>Helen Willems, directrice g\u00e9n\u00e9rale de la cha\u00eene de droguerie <strong>Di<\/strong>, quitte \u00a0l\u2019entreprise. La direction de la cha\u00eene de magasins est reprise par Matthias De Raeymaeker, PDG du groupe retail <strong>Distriplus <\/strong>qui g\u00e8re \u00e9galement Planet Parfum.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\nRepositionnement<\/h2>\n<p>En octobre 2016, Willems prend les r\u00eanes de l\u2019entreprise Di et proc\u00e8de \u00e0 un repositionnement en profondeur de la cha\u00eene, avec une attention renforc\u00e9e ax\u00e9e sur la cat\u00e9gorie Beauty &amp; Care et la nouvelle baseline \u2018All about beauty\u2019. Un nouveau logo a \u00e9t\u00e9 introduit et<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/cosm%C3%A9tique-et-droguerie\/repositionnement-radical-pour-di\" target=\"_blank\" rel=\"noopener\"> le concept du magasin a \u00e9t\u00e9 redessin\u00e9<\/a>. Selon elle, Di devait moins calquer sur Kruidvat et s\u2019orienter davantage vers des cha\u00eenes comme The Body Shop, Rituals ou Yves Rocher.\u00a0<\/p>\n<p>\nAvant d\u2019\u00eatre engag\u00e9e chez Di, Willems a travaill\u00e9 plus de vingt ans chez Beiersdorf, o\u00f9 elle a \u00e9t\u00e9 nomm\u00e9e directrice pour la Belgique et la France. Par la suite, elle a exerc\u00e9 la fonction de directrice g\u00e9n\u00e9rale chez Miele.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Helen Willems, directrice g\u00e9n\u00e9rale de la cha\u00eene de droguerie Di, quitte \u00a0l\u2019entreprise. La direction de la cha\u00eene de magasins est reprise par Matthias De Raeymaeker, PDG du groupe retail Distriplus qui g\u00e8re \u00e9galement Planet Parfum. \u00a0 Repositionnement En octobre 2016, Willems prend les r\u00eanes de l\u2019entreprise Di et proc\u00e8de \u00e0 un repositionnement en profondeur de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Changement \u00e0 la direction de Di - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Helen Willems, directrice g\u00e9n\u00e9rale de la cha\u00eene de droguerie Di, quitte l\u2019entreprise. 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