{"id":28140,"date":"2018-08-31T11:30:23","date_gmt":"2018-08-31T11:30:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/la-formule-outlet-black-blokker-fait-son-apparition\/"},"modified":"2018-08-31T11:30:23","modified_gmt":"2018-08-31T11:30:23","slug":"la-formule-outlet-black-blokker-fait-son-apparition","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-formule-outlet-black-blokker-fait-son-apparition\/","title":{"rendered":"La formule outlet Black Blokker fait son apparition"},"content":{"rendered":"<p><strong>Blokker <\/strong>assainit sa gamme pour faire place \u00e0 de nouvelles r\u00e9f\u00e9rences. Sous la forme d\u2019une cha\u00eene de magasins pop-up, la formule outlet Black Blokker sera lanc\u00e9e cet automne dans plusieurs villes belges et proposera des ristournes allant de 20 \u00e0 70%.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\nDurant quatre mois<\/h2>\n<p>Blokker d\u00e9ploie sa strat\u00e9gie d\u2019innovation en Belgique : huit magasins dans la r\u00e9gion de Gand et Saint-Trond ont d\u00e9j\u00e0 fait peau neuve. Le retailer pr\u00e9voit \u00e9galement une mise \u00e0 jour dans toutes les succursales et vient d\u2019annoncer qu\u2019il <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/blokker-introduit-un-nouvel-assortiment-aussi-pour-chiens-et-b%C3%A9b%C3%A9s\" target=\"_blank\" rel=\"noopener\">\u00e9largira l\u2019offre<\/a> en y incluant les cat\u00e9gories \u00e9cole, v\u00e9lo, b\u00e9b\u00e9, animaux domestiques et fleurs artificielles. C\u2019est pour cette raison qu\u2019une partie de l\u2019ancien inventaire doit \u00eatre \u00e9coul\u00e9e.<\/p>\n<p>\u00a0<\/p>\n<p>Le directeur marketing Sven Voets explique : \u00ab Dans les magasins Blokker attitr\u00e9s, nous voulons faire de la place pour notre nouvelle gamme. Puisque les produits qui sortent de la gamme sont des produits r\u00e9cents, nous ne voulons pas le faire sous la forme de points de vente outlet classiques, mais bien dans des magasins temporaires Black Blokker. Le nom fait r\u00e9f\u00e9rence au Black Friday aux Etats-Unis. Dans ces magasins, pourvus d\u2019un myst\u00e9rieux \u00e9talage noir, les produits de la gamme Blokker seront vendus \u00e0 des prix 20 \u00e0 70% moins chers. L\u2019offre est reconnaissable : \u00e9lectro, po\u00eales et casseroles, verres \u00e0 boire, poterie, articles en plastique et bougies. Les produits seront renouvel\u00e9s r\u00e9guli\u00e8rement et des remises suppl\u00e9mentaires peuvent \u00eatre propos\u00e9es.<\/p>\n<p>\u00a0<\/p>\n<p>Les magasins Black Blokker seront ouverts pendant pr\u00e8s de quatre mois sous le principe de points de vente pop-up et seront install\u00e9s dans des biens commerciaux vides actuellement. Kuurne, Leuven et Ostende seront les premi\u00e8res villes \u00e0 les accueillir, d\u2019autres suivront plus tard.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blokker assainit sa gamme pour faire place \u00e0 de nouvelles r\u00e9f\u00e9rences. Sous la forme d\u2019une cha\u00eene de magasins pop-up, la formule outlet Black Blokker sera lanc\u00e9e cet automne dans plusieurs villes belges et proposera des ristournes allant de 20 \u00e0 70%. \u00a0 Durant quatre mois Blokker d\u00e9ploie sa strat\u00e9gie d\u2019innovation en Belgique : huit magasins [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La formule outlet Black 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