{"id":28170,"date":"2018-09-04T06:26:52","date_gmt":"2018-09-04T06:26:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-discounter-allemand-kaufland-supprime-des-centaines-de-produits-unilever-2\/"},"modified":"2018-09-04T06:26:52","modified_gmt":"2018-09-04T06:26:52","slug":"le-discounter-allemand-kaufland-supprime-des-centaines-de-produits-unilever-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-discounter-allemand-kaufland-supprime-des-centaines-de-produits-unilever-2\/","title":{"rendered":"Le discounter allemand Kaufland supprime des centaines de produits Unilever"},"content":{"rendered":"<p>Pr\u00e8s de 480 produits de marque de la multinationale <strong>Unilever <\/strong>dispara\u00eetront des rayons de la cha\u00eene de supermarch\u00e9s <strong>Kaufland <\/strong>suite \u00e0 un conflit sur les conditions d\u2019achat. Il s\u2019agit de r\u00e9f\u00e9rences des marques Knorr, Magnum, Lipton et Dove, notamment.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\n\u00ab Pas de commentaires \u00bb<\/h2>\n<p>Kaufland pr\u00e9tend qu\u2019Unilever a augment\u00e9 les prix unilat\u00e9ralement et radicalement, un fait inacceptable pour le retailer. \u00ab Les nouvelles conditions ne nous permettent plus d\u2019offrir \u00e0 nos clients non seulement un vaste choix et une qualit\u00e9 \u00e9lev\u00e9e, mais \u00e9galement le meilleur prix. Ce <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/Nach-Preiserhoehungen-Kaufland-listet-Unilever-aus-137160\" target=\"_blank\" rel=\"noopener\">sont pourtant les principales promesses que nous faisons \u00e0 nos clients<\/a> \u00bb, explique Andreas Schopper, responsable des achats chez Kaufland Allemagne, dans une communication de l\u2019entreprise. Unilever n\u2019a pas souhait\u00e9 faire de commentaires, malgr\u00e9 une demande du magazine professionnel allemand Lebensmittel Zeitung. \u00ab Nous discutons uniquement avec nos partenaires commerciaux \u00bb, semble-t-il.<\/p>\n<p>\u00a0<\/p>\n<p>La liste des produits supprim\u00e9s a \u00e9t\u00e9 communiqu\u00e9e aux magasins Kaufland le week-end dernier, les emplacements libres dans les rayons seront remplis par des produits de marque propre du discounter. Le retailer pr\u00e9voit \u00e9galement d\u2019int\u00e9grer d\u2019autres marques dans sa gamme de produits. L\u2019entreprise cesse de passer commande \u00e9galement en Bulgarie, en Pologne, en Roumanie, en Slovaquie et en Tch\u00e9quie. Kaufland fait partie du groupe Schwarz, de m\u00eame que <strong>Lidl<\/strong>. La cha\u00eene compte plus de 1.200 points de vente en Allemagne et en Europe de l\u2019Est et souhaite s\u2019introduire sur le march\u00e9 australien.<\/p>\n<p>\nLe conflit illustre une fois de plus le niveau tr\u00e8s tendu des relations commerciales entre retailers et fabricants, et ce dans l\u2019Europe enti\u00e8re. Des groupements d\u2019achat et des cha\u00eenes de magasins font pression sur leurs fournisseurs pour obtenir de meilleures conditions d\u2019achat. Un important diff\u00e9rend entre le groupement d\u2019achat <strong>Agecore <\/strong>\u2013 auquel appartient <strong>Colruyt <\/strong>\u2013 et la marque <strong>Nestl\u00e9 <\/strong>en d\u00e9but d\u2019ann\u00e9e avait <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/nestl%C3%A9-et-colruyt-enterrent-la-hache-de-guerre\" target=\"_blank\" rel=\"noopener\">entra\u00een\u00e9 un boycott de plus de 200 produits durant plusieurs mois<\/a>. A l\u2019\u00e9t\u00e9 2016, <strong>Ahold Delhaize<\/strong> avait d\u00e9j\u00e0 supprim\u00e9 28 produits de la marque <strong>Kraft Heinz<\/strong> suite \u00e0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ahold-delhaize-retire-des-produits-de-kraft-heinz-des-rayons\" target=\"_blank\" rel=\"noopener\"> un conflit similaire.<\/a><br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pr\u00e8s de 480 produits de marque de la multinationale Unilever dispara\u00eetront des rayons de la cha\u00eene de supermarch\u00e9s Kaufland suite \u00e0 un conflit sur les conditions d\u2019achat. Il s\u2019agit de r\u00e9f\u00e9rences des marques Knorr, Magnum, Lipton et Dove, notamment. \u00a0 \u00ab Pas de commentaires \u00bb Kaufland pr\u00e9tend qu\u2019Unilever a augment\u00e9 les prix unilat\u00e9ralement et radicalement, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le discounter allemand Kaufland supprime des centaines de produits Unilever - RetailDetail 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