{"id":2828,"date":"2013-03-25T15:44:09","date_gmt":"2013-03-25T15:44:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/zalando-analyse-les-differences-entre-sa-clientele-flamande-et-wallonne\/"},"modified":"2013-03-25T15:44:09","modified_gmt":"2013-03-25T15:44:09","slug":"zalando-analyse-les-differences-entre-sa-clientele-flamande-et-wallonne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/zalando-analyse-les-differences-entre-sa-clientele-flamande-et-wallonne\/","title":{"rendered":"Zalando analyse les diff\u00e9rences entre sa client\u00e8le flamande et wallonne"},"content":{"rendered":"<h2>Similitudes et divergences<\/h2>\n<p>En examinant de plus pr\u00e8s sa client\u00e8le belge, Zalando a constat\u00e9 que les Flamands et les Wallons ne diff\u00e9raient pas au niveau de la volont\u00e9 d\u2019achat. 60% des acheteurs sont n\u00e9erlandophones et 40% francophones, ce qui correspond \u00e0 la proportion du nombre d\u2019habitants dans les deux r\u00e9gions linguistiques du pays, pr\u00e9cise Zalando.<\/p>\n<p>Selon l\u2019e-commer\u00e7ant, il y a n\u00e9anmoins de tr\u00e8s nettes divergences au niveau de la culture d\u2019achat : les n\u00e9erlandophones\u00a0 pr\u00e9f\u00e8rent un contact digital et purement professionnel avec le service client\u00e8le, alors que les Francophones pr\u00e9f\u00e8rent prendre leur t\u00e9l\u00e9phone. D\u2019autre part les Flamands, en tant qu\u2019 amateurs de luxe, ach\u00e8tent des articles plus chers, mais en ach\u00e8tent moins en compensation. Les Wallons par contre sont de v\u00e9ritables accros du shopping\u00a0 : leur panier digital est plus rempli, mais en g\u00e9n\u00e9ral\u00a0 les produits achet\u00e9s sont meilleur march\u00e9.<\/p>\n<p>Par ailleurs le client flamand est plus s\u00e9lectif dans ses achats, alors que le client wallon\u00a0 fait son shopping de mani\u00e8re plus impulsive, conclut l\u2019e-tailer. Zalando a lanc\u00e9 un webshop belge au printemps de l\u2019ann\u00e9e derni\u00e8re.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Similitudes et divergences En examinant de plus pr\u00e8s sa client\u00e8le belge, Zalando a constat\u00e9 que les Flamands et les Wallons ne diff\u00e9raient pas au niveau de la volont\u00e9 d\u2019achat. 60% des acheteurs sont n\u00e9erlandophones et 40% francophones, ce qui correspond \u00e0 la proportion du nombre d\u2019habitants dans les deux r\u00e9gions linguistiques du pays, pr\u00e9cise Zalando. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando analyse les diff\u00e9rences entre sa client\u00e8le flamande et wallonne - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/zalando-analyse-les-differences-entre-sa-clientele-flamande-et-wallonne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zalando analyse les diff\u00e9rences entre sa client\u00e8le flamande et wallonne - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Similitudes et divergences En examinant de plus pr\u00e8s sa client\u00e8le belge, Zalando a constat\u00e9 que les Flamands et les Wallons ne diff\u00e9raient pas au niveau de la volont\u00e9 d\u2019achat. 60% des acheteurs sont n\u00e9erlandophones et 40% francophones, ce qui correspond \u00e0 la proportion du nombre d\u2019habitants dans les deux r\u00e9gions linguistiques du pays, pr\u00e9cise Zalando. 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