{"id":28285,"date":"2018-09-10T14:17:09","date_gmt":"2018-09-10T14:17:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lenseigne-bio-sequoia-fete-son-30eme-anniversaire-avec-louverture-dun-8eme-magasin\/"},"modified":"2018-09-10T14:17:09","modified_gmt":"2018-09-10T14:17:09","slug":"lenseigne-bio-sequoia-fete-son-30eme-anniversaire-avec-louverture-dun-8eme-magasin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lenseigne-bio-sequoia-fete-son-30eme-anniversaire-avec-louverture-dun-8eme-magasin\/","title":{"rendered":"L&#039;enseigne bio Sequoia f\u00eate son 30\u00e8me anniversaire avec l&#039;ouverture d&#039;un 8\u00e8me magasin"},"content":{"rendered":"<p>Pour c\u00e9l\u00e9brer son trenti\u00e8me anniversaire l&rsquo;enseigne bio bruxelloise <strong>Sequoia <\/strong>ouvre son huiti\u00e8me magasin (\u00e0 Evere) et annonce d&rsquo;autres projets d&rsquo;expansion.<\/p>\n<p><!--break--><\/p>\n<h2>Autres projets \u00e0 Bruxelles<\/h2>\n<p>Fond\u00e9e il y a trente ans \u00e0 Uccle, la cha\u00eene Sequoia Bio &amp; Natural Market compte aujourd&rsquo;hui huit magasins, tous situ\u00e9s en Belgique francophone, sauf <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-cha%C3%AEne-bio-sequoia-d%C3%A9barque-en-flandre\" target=\"_blank\" rel=\"noopener\">celui de Hoeilaart<\/a>. Pour c\u00e9l\u00e9brer cet anniversaire 300 produits sont propos\u00e9s \u00e0 prix r\u00e9duits jusqu&rsquo;\u00e0 la fin de l&rsquo;ann\u00e9e. Entretemps le retailer poursuit son expansion : le 7 septembre un nouveau magasin a ouvert ses portes \u00e0 Evere. \u00ab\u00a0Sequioa est comme l&rsquo;arbre du m\u00eame nom. Il grandit sans cesse, mais garde ses racines bien profondes\u00a0\u00bb, explique la responsable marketing Milena de Halleux lors d&rsquo;une interview accord\u00e9e au magazine Bio Info. En outre la cha\u00eene a d&rsquo;autres projets en vue, notamment \u00e0 Bruxelles.<\/p>\n<p>\nSequoia s&rsquo;est fix\u00e9 pour objectif de rendre le bio accessible au grand public, tout en modernisant son image. Autre priorit\u00e9 de la cha\u00eene : \u00e9largir l&rsquo;offre en vrac, sans emballages, ni d\u00e9chets. Vu le succ\u00e8s du coin &lsquo;zero d\u00e9chet&rsquo; \u00e0 Waterloo, l&rsquo;initiative sera d\u00e9ploy\u00e9e dans d&rsquo;autres magasins d&rsquo;ici peu. En outre le retailer bio renforce son assortiment sous marque propre : il s&rsquo;agit d&rsquo;une s\u00e9lection de produits d&rsquo;artisans locaux, emball\u00e9s dans un atelier prot\u00e9g\u00e9 et vendus sous le label Sequoia 360\u00b0. Des clients ambassadeurs viennent r\u00e9guli\u00e8rement choisir (et go\u00fbter) les produits qui entreront en ligne de compte pour ce label.<\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab\u00a0Le label bio ne suffit plus\u00a0\u00bb<\/h2>\n<p>A l&rsquo;heure o\u00f9 les consommateurs attachent de plus en plus d&rsquo;importance aux produits bios, Milena de Halleux fait une distinction entre l&rsquo;offre grandissante du bio dans la grande distribution et le hard discount d&rsquo;une part et le \u00ab\u00a0vrai bio\u00a0\u00bb d&rsquo;autre part. \u00ab\u00a0Le label bio ne suffit plus. Il faut faire la diff\u00e9rence entre des l\u00e9gumes bios cultiv\u00e9s \u00e0 grande \u00e9chelle\u00a0 de mani\u00e8re intensive et ceux que l&rsquo;on trouve chez un petit cultivateur dont la terre est riche en nutriments.\u00a0\u00bb<\/p>\n<p>\nPour Sequoia le choix des fournisseurs est donc un exercice de plus en plus difficile. Ainsi la cha\u00eene opte pour des tomates italiennes, qui ont grandi en plein air, plut\u00f4t que pour des tomates bios belges, cultiv\u00e9es sous serre chauff\u00e9e. Par ailleurs le retailer propose une vaste gamme de produits de soin.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour c\u00e9l\u00e9brer son trenti\u00e8me anniversaire l&rsquo;enseigne bio bruxelloise Sequoia ouvre son huiti\u00e8me magasin (\u00e0 Evere) et annonce d&rsquo;autres projets d&rsquo;expansion. Autres projets \u00e0 Bruxelles Fond\u00e9e il y a trente ans \u00e0 Uccle, la cha\u00eene Sequoia Bio &amp; Natural Market compte aujourd&rsquo;hui huit magasins, tous situ\u00e9s en Belgique francophone, sauf celui de Hoeilaart. Pour c\u00e9l\u00e9brer cet [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;enseigne bio Sequoia f\u00eate son 30\u00e8me anniversaire avec l&#039;ouverture d&#039;un 8\u00e8me magasin - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour c\u00e9l\u00e9brer son trenti\u00e8me anniversaire l&#039;enseigne bio bruxelloise Sequoia ouvre son huiti\u00e8me magasin 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