{"id":28355,"date":"2018-09-13T16:20:50","date_gmt":"2018-09-13T16:20:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aldi-100-magasins-transformes-en-6-mois\/"},"modified":"2018-09-13T16:20:50","modified_gmt":"2018-09-13T16:20:50","slug":"aldi-100-magasins-transformes-en-6-mois","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-100-magasins-transformes-en-6-mois\/","title":{"rendered":"Aldi : 100 magasins transform\u00e9s en 6 mois"},"content":{"rendered":"<p>Depuis fin mars <strong>Ald<\/strong>i a d\u00e9j\u00e0 r\u00e9nov\u00e9 cent magasins belges. D&rsquo;ici la fin de cette ann\u00e9e le discounter allemand compte encore en transformer plus de soixante autres.<\/p>\n<p><!--break--><\/p>\n<h2>Accent sur le frais et all\u00e9es plus larges<\/h2>\n<p>Fin mars Aldi annon\u00e7ait la vaste op\u00e9ration de r\u00e9novation. Six mois apr\u00e8s le discounter a d\u00e9j\u00e0 transform\u00e9 cent magasins selon le nouveau concept de l&rsquo;enseigne. D\u00e9sormais le discounter met davantage l&rsquo;accent sur les produits frais, notamment le pain et les fruits et l\u00e9gumes (<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-projette-le-plus-gros-investissement-de-son-histoire\" target=\"_blank\" rel=\"noopener\">cliquez ici pour visionner les photos<\/a>). En outre l&rsquo;am\u00e9nagement int\u00e9rieur a \u00e9t\u00e9 revu,\u00a0 avec de nouveaux meubles, un \u00e9clairage LED et des all\u00e9es plus larges pour un shopping plus agr\u00e9able.<\/p>\n<p>\u00a0<\/p>\n<p>Selon Aldi, les clients r\u00e9agissent de mani\u00e8re tr\u00e8s positive au nouveau concept. Le retailer\u00a0a donc la ferme intention\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-investit-40-millions-d%E2%80%99euros-dans-ses-magasins-bruxellois\" target=\"_blank\" rel=\"noopener\">de poursuivre le relooking<\/a>. Soixante autres magasins seront transform\u00e9s avant la fin de l&rsquo;ann\u00e9e. \u00ab\u00a0Avec nos collaborateurs, nous avons \u00e9labor\u00e9 un plan permettant de proc\u00e9der \u00e0 la r\u00e9novation des magasins de mani\u00e8re simple et structur\u00e9e et d&#8217;emmener nos 7.000 employ\u00e9s dans notre nouvelle histoire commerciale\u00a0\u00bb, commente le directeur des ventes Benjamin Vanagt.<\/p>\n<p>\u00a0<\/p>\n<p>En un an et demi tous les magasins belges devraient \u00eatre relook\u00e9s. Pour atteindre cet objectif, le retailer investira 350 millions d&rsquo;euros et embauchera 450 personnes suppl\u00e9mentaires.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis fin mars Aldi a d\u00e9j\u00e0 r\u00e9nov\u00e9 cent magasins belges. D&rsquo;ici la fin de cette ann\u00e9e le discounter allemand compte encore en transformer plus de soixante autres. Accent sur le frais et all\u00e9es plus larges Fin mars Aldi annon\u00e7ait la vaste op\u00e9ration de r\u00e9novation. Six mois apr\u00e8s le discounter a d\u00e9j\u00e0 transform\u00e9 cent magasins selon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi : 100 magasins transform\u00e9s en 6 mois - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Depuis fin mars Aldi a d\u00e9j\u00e0 r\u00e9nov\u00e9 cent magasins belges. 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