{"id":28403,"date":"2018-09-18T13:43:11","date_gmt":"2018-09-18T13:43:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/en-quoi-la-position-de-negociation-des-retailers-est-elle-menacee-2\/"},"modified":"2018-09-18T13:43:11","modified_gmt":"2018-09-18T13:43:11","slug":"en-quoi-la-position-de-negociation-des-retailers-est-elle-menacee-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-quoi-la-position-de-negociation-des-retailers-est-elle-menacee-2\/","title":{"rendered":"En quoi la position de n\u00e9gociation des retailers est-elle menac\u00e9e?"},"content":{"rendered":"

A l’heure o\u00f9 les multinationales demandent \u00e0 l’Europe les m\u00eames mesures de protection que les agriculteurs et les petits producteurs, les retailers s’inqui\u00e8tent. Cela remet sur la tapis la question de savoir qui a le plus de pouvoir : les retailers ou les fabricants de marques ?<\/p>\n

<\/p>\n

Nouvelle directive<\/h2>\n

Pour prot\u00e9ger les petites et moyennes entreprises dans leurs relations avec des acheteurs de grande envergure, la Comission europ\u00e9enne pr\u00e9pare depuis un moment d\u00e9j\u00e0 une directive pour mettre fin aux pratiques commerciales d\u00e9loyales. Parmi ces mesures figurent notamment des d\u00e9lais de paiement plus courts pour les produits frais et l’interdiction de certaines pratiques, comme de modifier des contrats unilat\u00e9ralement ou avec effet r\u00e9troactif, d’annuler des commandes en derni\u00e8re minute, ou encore d’obliger les fournisseurs \u00e0 payer pour les produits jet\u00e9s.<\/p>\n

\u00a0<\/p>\n

Plusieurs organisations sectorielles de l’industrie alimentaire demandent \u00e0 ce que cette protection soit \u00e9tendue \u00e0 tous les acteurs<\/a>, petits et grands. Parmi eux notamment la European Brands Association, qui repr\u00e9sente les grands fabricants de marques.<\/p>\n

\u00a0<\/p>\n

Co\u00fbts \u00e9lev\u00e9s, faibles marges<\/h2>\n

D\u00e8s lors les retailers craignent d’avoir moins de poids dans les n\u00e9gociations. Selon eux, une modifiaction de la directive perturberait consid\u00e9rablement le march\u00e9, avec pour cons\u00e9quence des b\u00e9n\u00e9fices plus \u00e9lev\u00e9s pour les fabricants et des hausses de prix pour les consommateurs. Dans une lettre ouverte les CEO de 22 grandes enseignes (dont Ahold Delhaize<\/strong>, Carrefour<\/strong>, Colruyt<\/strong>, Lidl<\/strong> et Metro<\/strong>) expriment leurs pr\u00e9occupations. Ils soulignent que m\u00eame les plus grands retailers europ\u00e9ens ont une capitalisation boursi\u00e8re qui repr\u00e9sente moins de 10% par rapport \u00e0 celle des grands fabricants alimentaires. En outre ces fabricants g\u00e9n\u00e8rent un b\u00e9n\u00e9fice net de 15 \u00e0 30%, alors que celui des retailers se limite \u00e0 2 \u00e0 4%. Aucun retailer ne repr\u00e9sente plus de 2% du chiffre d’affaires mondial de ces multinationales.<\/p>\n

\u00a0<\/p>\n

Les CEO pr\u00e9cisent \u00e9galement que le secteur du retail se caract\u00e9rise par des co\u00fbts \u00e9lev\u00e9s et de faibles marges. Et la forte croissance du e-commerce menace encore davantage ces marges. \u00ab\u00a0Les retailers font d’\u00e9normes efforts pour rester \u00e0 la page dans cette \u00e8re digitale, en adoptant de nouvelles infrastructures et technologies, de nouveaux services ou encore de nouveaux mod\u00e8les d’entreprises. L’obtention de plus gros b\u00e9n\u00e9fices pour les multinationales par le biais de cette directive ne fera qu’augmenter la pression et aggraver les risques en mati\u00e8re d’emploi\u00a0\u00bb, concluent-ils.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

A l’heure o\u00f9 les multinationales demandent \u00e0 l’Europe les m\u00eames mesures de protection que les agriculteurs et les petits producteurs, les retailers s’inqui\u00e8tent. Cela remet sur la tapis la question de savoir qui a le plus de pouvoir : les retailers ou les fabricants de marques ? Nouvelle directive Pour prot\u00e9ger les petites et moyennes […]<\/p>\n","protected":false},"author":1,"featured_media":28400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nEn quoi la position de n\u00e9gociation des retailers est-elle menac\u00e9e? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"A l'heure o\u00f9 les multinationales demandent \u00e0 l'Europe les m\u00eames mesures de protection que les agriculteurs et les petits producteurs, les retailers s'inqui\u00e8tent. 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