{"id":28461,"date":"2018-09-20T13:04:03","date_gmt":"2018-09-20T13:04:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/tesco-ouvre-ses-premiers-supermarches-discount-jacks\/"},"modified":"2018-09-20T13:04:03","modified_gmt":"2018-09-20T13:04:03","slug":"tesco-ouvre-ses-premiers-supermarches-discount-jacks","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/tesco-ouvre-ses-premiers-supermarches-discount-jacks\/","title":{"rendered":"Tesco ouvre ses premiers supermarch\u00e9s discount Jack&#039;s"},"content":{"rendered":"<p>Les deux premiers magasins de la nouvelle formule discount de <strong>Tesco<\/strong>, <strong>Jack&rsquo;s<\/strong>, ont ouvert leurs portes. L&rsquo;objectif du g\u00e9ant de la distibution britannique est d&rsquo;y pratiquer des prix inf\u00e9rieurs \u00e0 ceux d&rsquo;<strong>Aldi <\/strong>et <strong>Lidl<\/strong>.<\/p>\n<p><!--break--><\/p>\n<h2>Investissement de 25 millions d&rsquo;euros<\/h2>\n<p>Au Royaume-Uni Aldi et Lidl sont des \u00e9toiles montantes : les deux discounters y menacent la part de march\u00e9 d&rsquo;autres distributeurs. Parmi eux Tesco, d&rsquo;autant plus menac\u00e9 depuis que <strong>Sainsbury\u2019s<\/strong> et <strong>Asda<\/strong> ont conclu un accord en vue d&rsquo;une fusion.<\/p>\n<p>\u00a0<\/p>\n<p>C&rsquo;est pourquoi le leader du march\u00e9 britannique lance Jack&rsquo;s, un nouveau concept de supermarch\u00e9 pour parer \u00e0 l&rsquo; offensive discount. \u00ab\u00a0Nous avons r\u00e9fl\u00e9chi \u00e0 ce que veulent nos clients et comment le leur proposer d&rsquo;une mani\u00e8re rentable et orient\u00e9e prix. <a href=\"https:\/\/www.bbc.com\/news\/business-45572731\" target=\"_blank\" rel=\"noopener\">L&rsquo;obectif est d&rsquo;\u00eatre le meilleur march\u00e9 pour le consommateur<\/a>\u00ab\u00a0, explique le CEO Dave Lewis \u00e0 la BBC.<\/p>\n<p>\u00a0<\/p>\n<p>Jack&rsquo;s, dont le nom fait r\u00e9f\u00e9rence au fondateur de Tesco Jack Cohen, propose un assortiment de quelque 1.800 produits sous le label maison Jack&rsquo;s et 800 produits d&rsquo;autres marques. A titre comparatif : au Royaume-Uni l&rsquo;offre d&rsquo;un supermarch\u00e9 Tesco standard compte 35.000 articles, celle d&rsquo;un point de vente Aldi 1.800.<\/p>\n<p>\u00a0<\/p>\n<p>Les deux premiers magasins Jack&rsquo;s ont ouvert leurs portes \u00e0 Chatteris (pr\u00e8s de Cambridge) et \u00e0 Immingham (pr\u00e8s de Hull), tous deux dans l&rsquo;Est de l&rsquo;Angleterre. <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/tesco-lanceert-eigen-discounter-strijd-tegen-aldi-en-lidl\" target=\"_blank\" rel=\"noopener\">A court terme le retailer vise dix \u00e0 quinze points de vente<\/a>, dont cinq dans les anciens magasins de la cha\u00eene cash&amp;carry <strong>Metro<\/strong>, deux dans des points de vente Tesco c\u00e9d\u00e9s pr\u00e9c\u00e9demment par la cha\u00eene et les autres dans de nouveaux endroits.<\/p>\n<p>\u00a0<\/p>\n<p>Le CEO ne craint pas de cannibalisation par rapport aux supermarch\u00e9s existants de Tesco : bien au contraire, il compte m\u00eame ouvrir un point de vente sur le site d&rsquo;un hypermarch\u00e9 Tesco afin de comparer le comportement des consommateurs. Ce nouveau concept n\u00e9cessitera un investissement de 25 \u00e0 30 millions d&rsquo;euros.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les deux premiers magasins de la nouvelle formule discount de Tesco, Jack&rsquo;s, ont ouvert leurs portes. L&rsquo;objectif du g\u00e9ant de la distibution britannique est d&rsquo;y pratiquer des prix inf\u00e9rieurs \u00e0 ceux d&rsquo;Aldi et Lidl. Investissement de 25 millions d&rsquo;euros Au Royaume-Uni Aldi et Lidl sont des \u00e9toiles montantes : les deux discounters y menacent la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tesco ouvre ses premiers supermarch\u00e9s discount Jack&#039;s - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les deux premiers magasins de la nouvelle formule discount de Tesco, Jack&#039;s, ont ouvert leurs portes. L&#039;objectif du g\u00e9ant de la distibution britannique est d&#039;y pratiquer des prix inf\u00e9rieurs \u00e0 ceux d&#039;Aldi et Lidl.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/tesco-ouvre-ses-premiers-supermarches-discount-jacks\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tesco ouvre ses premiers supermarch\u00e9s discount Jack&#039;s - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Les deux premiers magasins de la nouvelle formule discount de Tesco, Jack&#039;s, ont ouvert leurs portes. 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