{"id":28555,"date":"2018-09-25T09:50:07","date_gmt":"2018-09-25T09:50:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ocado-une-entreprise-technologique-deguisee-en-supermarche-online\/"},"modified":"2018-09-25T09:50:07","modified_gmt":"2018-09-25T09:50:07","slug":"ocado-une-entreprise-technologique-deguisee-en-supermarche-online","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ocado-une-entreprise-technologique-deguisee-en-supermarche-online\/","title":{"rendered":"Ocado : une entreprise technologique d\u00e9guis\u00e9e en supermarch\u00e9 online"},"content":{"rendered":"

L’e-commerce dans le secteur food est-il un business model viable? Oui, \u00e0 en croire le ‘pure player’ britannique Ocado<\/strong>, qui en Europe fait figure de pionnier. Mais cette entreprise est bien plus qu’un simple webshop …<\/p>\n

<\/p>\n

Prix et co\u00fbts de livraison peu \u00e9lev\u00e9s<\/h2>\n

Ocado a d\u00e9marr\u00e9 en 2000 comme supermarch\u00e9 en ligne. Avec un chiffre d’affaires en 2017\u00a0de pr\u00e8s de 1,5 milliard de livres sterling (1,7 milliard d’euros)\u00a0et une croissance \u00e0 deux chiffres \u00e0 chaque trimestre, l’entreprise cot\u00e9e en bours\u00e9 exploite aujourd’hui bien plus qu’un webshop. L’e-tailer vend pas moins de 50.000 r\u00e9f\u00e9rences diff\u00e9rentes, dont les prix et les co\u00fbts de livraison sont peu \u00e9lev\u00e9s. La commande moyenne est d’environ 120 euros.<\/p>\n

\u00a0<\/p>\n

Ocado s’approvisionne en grande partie aupr\u00e8s de la cha\u00eene de supermarch\u00e9s Waitrose<\/strong>, et en (petite) partie\u00a0 \u00e9galement chez Carrefour<\/strong>, notamment pour servir la population fran\u00e7aise non n\u00e9gligeable au Royaume-Uni. Ocado touche environ 75% de la population britannqiue, et ce sur un march\u00e9 o\u00f9 l’online repr\u00e9sente une part de march\u00e9 de plus de 7% dans le secteur food. Mais la vente en ligne de produits alimentaires n’est pas la seule source de revenus de l’e-commer\u00e7ant.<\/p>\n

\u00a0<\/p>\n

Technologie r\u00e9volutionnaire<\/h2>\n

Au fil des ann\u00e9es le webshop\u00a0d’Ocado s’est d\u00e9velopp\u00e9 jusqu’\u00e0 devenir une entreprise technologique de premier plan. L’automatisation pouss\u00e9e et le mode d’utilisation unique constituent les grands atouts de ce concept, comme viendra en t\u00e9moigner la directrice commerciale Marie-Axelle Loustalot-Forest lors du RetailDetail Food Congress <\/strong>: l’occasion id\u00e9ale de d\u00e9couvrir l’\u00e9volution ph\u00e9nom\u00e9nale de ce ‘pure player’<\/a>.<\/p>\n

\u00a0<\/p>\n

D\u00e8s le d\u00e9part, il y a dix-huit ans, Ocado a d\u00fb mettre au point ses propres solutions au niveau du sofware et du hardware, car il \u00e9tait un pionnier dans le secteur. Aujourd’hui l’e-tailer met sa technologie innovante \u00e0 disposition de coll\u00e8gues – un peu comme Amazon<\/strong> avec son d\u00e9partement Web Services. Sans technologie r\u00e9volutionnaire, il est impossible de participer au e-commerce de mani\u00e8re rentable dans un secteur o\u00f9 les marges sont minimes.<\/p>\n

\u00a0<\/p>\n

Nouvelle g\u00e9n\u00e9ration de robots<\/h2>\n

Dans ce domaine Ocado Solutions collabore avec Morrison\u2019s<\/strong> au Royaume-Uni, avec Casino <\/strong>en France, avec Sobeys<\/strong> au Canada, avec ICA <\/strong>en Su\u00e8de et avec Kroger<\/strong> aux Etats-Unis. Ces retailers ont recours aux solutions technologiques d’Ocado, notamment les centres de donn\u00e9es, les algorithmes pour calculer les parcours de livraison les plus efficaces, l’interface pratique de l’app et surtout les centres de distribution enti\u00e8rement automatis\u00e9s, o\u00f9 les marchandises emball\u00e9es sont trait\u00e9es uniquement par des robots.<\/p>\n

\u00a0<\/p>\n

Par contre pour l’instant les produits frais n\u00e9cessitent encore une intervention humaine, mais l’enreprise d\u00e9veloppe une nouvelle g\u00e9n\u00e9ration de robots capables de traiter \u00e0 eux seuls ces produits pour qu’\u00e0 terme le travail humain soit superflu. La vid\u00e9o ci-dessous donne une image impressionnante d’un tel centre de distribution automatis\u00e9. Et ce n’est pas tout : l’e-tailer pr\u00e9pare \u00e9galement une fourgonnette autonome, entre autres. Envie d’en savoir plus ? Alors ne manquez pas le RetailDetail Food Congress les 3 et 4 octobre prochains.\u00a0 Outre Ocado, vous y rencontrerez d’autres orateurs, notamment Delhaize, Deliveroo, Smartmat, Deeleenkoe.be, eFarmz, eFoodbox\/Etheclo, PostNL et Colruyt Group. Cliquez ici pour plus d’informations et pour r\u00e9server vos tickets<\/a>.<\/p>\n

\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

L’e-commerce dans le secteur food est-il un business model viable? Oui, \u00e0 en croire le ‘pure player’ britannique Ocado, qui en Europe fait figure de pionnier. Mais cette entreprise est bien plus qu’un simple webshop … Prix et co\u00fbts de livraison peu \u00e9lev\u00e9s Ocado a d\u00e9marr\u00e9 en 2000 comme supermarch\u00e9 en ligne. Avec un chiffre […]<\/p>\n","protected":false},"author":1,"featured_media":28552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nOcado : une entreprise technologique d\u00e9guis\u00e9e en supermarch\u00e9 online - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L'e-commerce dans le secteur food est-il un business model viable? Oui \u00e0 en croire le 'pure player' britannique Ocado, qui en Europe fait figure de pionnier. 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