{"id":28614,"date":"2018-09-27T10:04:30","date_gmt":"2018-09-27T10:04:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-premier-vrai-magasin-physique-damazon-ouvre-ses-portes-a-new-york\/"},"modified":"2018-09-27T10:04:30","modified_gmt":"2018-09-27T10:04:30","slug":"le-premier-vrai-magasin-physique-damazon-ouvre-ses-portes-a-new-york","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-premier-vrai-magasin-physique-damazon-ouvre-ses-portes-a-new-york\/","title":{"rendered":"Le premier &#039;vrai&#039; magasin physique d&#039;Amazon ouvre ses portes \u00e0 New York"},"content":{"rendered":"<p>Une fois de plus <strong>Amazon <\/strong>lance un nouveau concept de magasin physique : \u00e0 New York le g\u00e9ant am\u00e9ricain ouvrira ce vendredi son premier <strong>Amazon 4-star<\/strong>, un magasin non-food o\u00f9 seront vendus uniquement les produits les mieux cot\u00e9s de sa plateforme.<\/p>\n<p><!--break--><\/p>\n<h2>Version physique de la plateforme en ligne<\/h2>\n<p>Tous les produits en vente chez Amazon 4-star ont obtenu de la part des internautes une cote de quatre \u00e9toiles ou plus sur le site web. Ou alors le produit provient d&rsquo;un vendeur exclusif sur la plateforme. Ou il s&rsquo;agit d&rsquo;une nouveaut\u00e9 ou d&rsquo;une tendance en ligne. Bref, les clients y trouveront les produits qui se trouvent en t\u00eate de liste lors de recherches en ligne, mais sans avoir \u00e0 les chercher. De l&rsquo;\u00e9lectronique aux jouets,\u00a0 Amazon y propose tous ses produits les mieux cot\u00e9s. Le magasin est donc litt\u00e9ralement la traduction physique de la plateforme en ligne et est donc le premier &lsquo;vrai&rsquo; magasin Amazon.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0<a href=\"https:\/\/blog.aboutamazon.com\/shopping\/amazon-4-star\" target=\"_blank\" rel=\"noopener\">Nous avons cr\u00e9\u00e9 Amazon 4-star comme un lieu o\u00f9 les clients d\u00e9couvriront des produits <\/a>qu&rsquo;ils adoreront. La s\u00e9lection est le reflet direct de notre client\u00e8le : ce qu&rsquo;ils ach\u00e8tent et ce qu&rsquo;ils aiment\u00a0\u00bb, explique Amazon dans un blog post. En ce moment la cote moyenne de tous les produits propos\u00e9s dans le magasin Amazon 4-star est de 4,4 \u00e9toiles et tous les produits r\u00e9unis ont obtenu plus de 1,8 million d&rsquo;\u00e9valuations \u00e0 cinq \u00e9toiles. Dans un premier temps le magasin proposera une s\u00e9lection des cat\u00e9gories les plus populaires sur Amazon.com, mais la porte est ouverte pour un \u00e9largissement de l&rsquo;offre.<\/p>\n<p>\u00a0<\/p>\n<p>Gr\u00e2ce aux nombreuses donn\u00e9es dont dispose Amazon, l&rsquo;offre en magasin est personnalis\u00e9e au niveau local : dans le magasin les shoppers trouveront notamment des displays avec ce qui est &lsquo;trending&rsquo; \u00e0 New York. Des pancartes citent des commentaires de clients et un il\u00f4t est r\u00e9sev\u00e9 aux produits les plus souvent demand\u00e9s par les membres d&rsquo;Amazon.<\/p>\n<h2>\nObjectif: attirer de nouveax membres Prime<\/h2>\n<p>L&rsquo;objectif de ce magasin ? Recruter de nouveaux membres Prime. Les \u00e9tiquettes de prix \u00e9lctroniques affichent constamment les prix (online) actuels, mais \u00e9galement les r\u00e9ductions de prix dont b\u00e9n\u00e9ficient les affili\u00e9s \u00e0 l&rsquo;abonnement. Les shoppers pourront \u00e9galement s&rsquo;y procurer un abonnement d&rsquo;essai gratuit pour une p\u00e9riode de 30 jours. Amazon tente \u00e9galement d&rsquo;y promouvoir son assistant vocal Alexa : des appareils connect\u00e9s, comme l&rsquo;enceinte intelligente Echo et le <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/amazon-vous-fait-parler-avec-votre-four-%C3%A0-micro-ondes\" target=\"_blank\" rel=\"noopener\">tout nouveau micro-ondes parlant<\/a>, peuvent y \u00eatre test\u00e9s.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une fois de plus Amazon lance un nouveau concept de magasin physique : \u00e0 New York le g\u00e9ant am\u00e9ricain ouvrira ce vendredi son premier Amazon 4-star, un magasin non-food o\u00f9 seront vendus uniquement les produits les mieux cot\u00e9s de sa plateforme. Version physique de la plateforme en ligne Tous les produits en vente chez Amazon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le premier &#039;vrai&#039; magasin physique d&#039;Amazon ouvre ses portes \u00e0 New York - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une fois de plus Amazon lance un nouveau concept de magasin physique : \u00e0 New York le g\u00e9ant am\u00e9ricain ouvrira ce vendredi son premier Amazon 4-star, un magasin non-food o\u00f9 seront vendus uniquement les produits les mieux cot\u00e9s de sa plateforme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-premier-vrai-magasin-physique-damazon-ouvre-ses-portes-a-new-york\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le premier &#039;vrai&#039; magasin physique d&#039;Amazon ouvre ses portes \u00e0 New York - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Une fois de plus Amazon lance un nouveau concept de magasin physique : \u00e0 New York le g\u00e9ant am\u00e9ricain ouvrira ce vendredi son premier Amazon 4-star, un magasin non-food o\u00f9 seront vendus uniquement les produits les mieux cot\u00e9s de sa plateforme.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-premier-vrai-magasin-physique-damazon-ouvre-ses-portes-a-new-york\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-27T10:04:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/retail_amazon-4star3.jpg?fit=700%2C543&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"543\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/le-premier-vrai-magasin-physique-damazon-ouvre-ses-portes-a-new-york\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/le-premier-vrai-magasin-physique-damazon-ouvre-ses-portes-a-new-york\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Le premier &#039;vrai&#039; 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